Vintage-inspired Lucky Brand embraces fresh innovation to deliver better customer service

In the market for retail apparel, Lucky Brand stands out from competitors. Headquartered in Los Angeles, the retailer draws upon the city’s history through its catalog of vintage-inspired jeans and T-shirts alongside other Bohemian-styled clothing.

Facing increased competition from online and brick-and-mortar retailers, Lucky Brand wanted to improve in-store shopping experiences and further integrate analytics into its everyday operations to enhance every customer interaction. However, its legacy IT architecture limited the company’s ability to achieve its goals.

“Retail traditionally looked to manage its own technology in-house,” says Kevin Nehring, chief technology officer at Lucky Brand. “And while that might have been effective years ago, we now see more advantages to tapping into new innovation in the cloud.”

Lucky Brand previously powered its IT environment with a mix of cloud platforms and co-located facilities that had limited scalability, inefficient administration and sizable licensing costs. “We spent a lot of time figuring out how to connect data spread across different locations,” explains Nehring. “We knew our corporate and in-store teams needed to be able to make more timely decisions using accurate, centralized data.”

While Lucky Brand had looked into updating its IT infrastructure in-house, the retailer’s scalability and delivery timeline challenges would be difficult to accomplish without additional support. By working with Microsoft and VMware Cloud Verified partner CloudSimple, and leveraging Microsoft Azure VMware Solutions, Lucky Brand now has a foundation that offers agile IT to support higher sales and enhanced customer services.

Visit the VMware site to learn how Lucky Brand found the perfect fit for better customer insights, and read the article on CIO Dive.