Tony Prophet: Convergence 2015

ANNOUNCER:  Ladies and gentlemen, please welcome Corporate Vice President, Microsoft Windows and Search Marketing, Tony Prophet.  (Applause.)

TONY PROPHET:  Thank you.  Thank you.  Good afternoon.  We are thrilled to be with you here in Atlanta.  We have a lot to share today about the future of productivity.  We’re going to talk about the future of the Windows platform, and we’re going to talk about the future of mobility.  Mobility is certainly an important vector for the business world today.

Because of the relentless growth of mobility, work is no longer a location.  It’s really a collection of experiences.  And these are experiences that follow us from location to location.  They follow us from the devices that we use, they follow us from app to app, and our data follows us around through those experiences.

And these apps, the devices, the data is all really becoming ambient in the world around us.  So let me show you some quick facts that substantiate that thesis.  Really 56 percent of you send your first email before getting to the office.  73 percent of us are working late, doing that last email after leaving the office.

And then more and more, we’re doing it from our own devices.  So there’s about 343 million BYOD, bring your own device, devices out there in the world today.

So, clearly, the future is about more than just the mobility of the device.  It’s about the mobility of the experience.  And it’s about the mobility of the experience physically with 37 percent of us working from three or more locations, but it’s also about the mobility of experience across devices with about half of us using three or more devices for work.

Finally, our experiences are naturally moving across apps, too, with 82 percent of information workers using seven or more apps for work.  And so if the experience is moving, so is your data.

But, unfortunately, the data is not just moving through apps that you regulate or that you sanction or that you’re provisioning for your users.  Almost half of us use a tablet purchased out of pocket, an app that we use on a regular basis for work.  And that’s, likewise, the same statistic for about a third of us who use a smartphone for work.

But more worrisome, about 15 percent of employees are accessing sensitive data such as non-public financial information, company IT, accessing that sensitive data from personal devices.

And this is all happening against a backdrop of increasing cyberthreats, hacking and new, persistent threats, new security threats.  So it’s happening against an alarming security backdrop.

So today’s mobile revolution really presents a complex and a dynamic picture.  It’s really a tapestry of movement between locations and devices.  Some devices are company owned, some are not.  A wide array of apps.  Some are native, some are Web-based, some are cloud-based.  Some of the apps are company provisioned.  As we just saw, some of them are self-procured.  And all the while, you’re moving, sharing, storing data.  Storing on the device, on removable storage, on-premises like in SharePoint, in the cloud, in the private cloud, or in third-party clouds as well.  Some of it is secure, and some of it is not.

But business leaders just want employees to be able to work from mobile devices.  They want familiar and powerful experiences.  And our IT leaders are demanding that those devices be secure, that the identities be protected, and that the data is, likewise, secure and protected.

We all really just want to realize that the promise of this mobile revolution, the huge promise of productivity that was promised to us and is incumbent in this mobile revolution.

So to answer all this, Microsoft is reinventing mobile productivity.  From the ways that identities, devices, apps and data are managed and protected, to a reimagined Office that’s engineered for mobile and touch first to the dawn of more-personal computing.  We’ll talk more about that and what that means for Windows and for Windows 10.

Where interacting with technology should be as natural as interacting with another person for touch, pen, gesture, gaze, should all be natural forms of interaction, and they should be additive and intuitive.

So let’s take a look at the future of enterprise mobility.  Identity is the cornerstone.  It ties us to our devices, it ties us to our apps, it opens up the access to our data, it opens up all of our experiences.  And making our experiences truly mobile requires one identity.  A single sign-on that’s federated both on-premises and in the cloud, a single sign-on protocol that really allows you to bring new devices on and to enroll them and to authenticate them entirely through the network.  Where assets can be conditional depending on the device.

Obviously, the authority and the authorizations that the individual has, or even the location from which that individual or that device is accessing the network.  And also enabling self-service so users can provision and redo their own passwords, but also doing it securely and leveraging multi-factor authentication.

So for today’s mobile workers, device choice is a given.  Our Enterprise Mobility Suite, we’re going to talk a bit more about that, you’re going to see a great demonstration of that, it manages iOS, Android devices and of course Windows devices, Windows Phones, tablets as well as Windows PCs.

So for all your mobile devices, they can be managed through one management console, through one management tool, providing flexibility for your users, leveraging the assets that you already have in place.  So users can enroll their devices over the network, and once enrolled, IT leaders can manage policies, they can inventory the software on the devices, they can inventory those assets.

And if a device is lost or stolen, then quickly, the corporate data on that device can be deleted, that device can be taken off the management roles of the corporation.

But there’s some mobile scenarios where you simply don’t want the data on the device.  Likewise, there are scenarios where there’s a specific app and that app needs to be platform-agnostic.

In those scenarios, desktop virtualization is a really good solution.  It offers both improved security and more flexibility.  So desktop virtualization, or virtual desktop infrastructure, VDI, allows you to access a common experience from pretty much any device.

So VDI makes your corporate applications available regardless of the place of the user, regardless of the device type.  And Microsoft’s VDI solutions allow you to centrally administer that desktop image.  So that reduces the time to deployment for apps and experiences across your device family and across your users.

So to demonstrate some of these powerful mobility and management approaches, I’d like to welcome Adam Bresson.  He’s a senior product marketing leader in our Business Mobility practice.  So, Adam, please join us.  (Applause.)

ADAM BRESSON:  Thank you.  Thank you very much, Tony.  Appreciate it.

So today I’m going to talk to you about how you can use Enterprise Mobility to secure your devices.  And I’ve got a surprise for you guys.  Just two weeks ago, we debuted this new phone by Microsoft.  It’s the Microsoft Lumia 640.  I’m going to do the demonstration on our new phone.  So let me show it to you and tell you about some of the great features that we have.

So it’s a 5.7-inch screen.  It has a 13-megapixel real camera with a Zeiss lens.  It has a 5-megapixel front camera.  It also has a quad-core Snapdragon processor.

And you can see, it seems like it might be a little big, but it has a great, readable, brilliant screen.

Some of the cool features.  It has a microSD slot.  It has a changeable back as well, and you can see it’s really sturdy.  It also has a replaceable battery, and it has integration out of the box of your social applications like Twitter, Facebook and LinkedIn.

Now I’m going to show you how you can manage that from a corporate perspective and apply policies, profiles and applications to the device.

Sorry that I can’t give everyone in the audience one of these devices, but you’ll see it soon enough.

So let’s go ahead and take a look at this very large, brilliant screen on the 640 XL.  The first thing we’re going to take a look at is what do people normally want to do the moment they take out a new phone?  They want to connect it to their corporate email.  And we do that through Exchange ActiveSync, through Office 365 as well.

So when I try to connect via email, I actually can jump right into my Contoso core email.  And the first email I get is you need to enroll this device into the company portal in Microsoft Intune.

This allows me to apply policy, profiles and push down applications that I choose directly to it.  And then I can enroll the device and make sure it’s compliant with my corporate policy.

Once I do that, my corporate email will flow down.  And we’ll take a look at that in a moment.

First thing I do is I go into my mobile application store, the store in Windows Phone.  When I go in the store, I download my company portal.  My company portal can be branded with both color and my corporate logo and name so that your users know that the device they’re enrolling that’s compliant is part of your organization’s mobile device network.

You can see a few of the applications here.  RMS sharing, remote desktop preview, PDF reader app, and we’ll take a look at a few of them in a moment.

You can also see the devices that you’ve already enrolled and that are compliant.  Let’s take a look at the compliance status of my device.  It says here it’s in compliance and it’s directly connected to my Microsoft Intune.

So the Enterprise Mobility Suite, as Tony mentioned before, is Microsoft Azure Active Directory, it’s Microsoft Intune, and it’s Microsoft Azure Rights Management.

I’ve used my identity to log in to the company portal and to push down my policies, profiles and applications as well.  And I’m going to show you rights management in a few moments.

So the first thing I do is once I enroll my device and I use my conditional access to get access to my corporate email in Contoso core, I can go in and look at other settings on my device as well.  So let’s look at what else was pushed down by my company portal and my device enrollment.

The first thing that I notice here, I can push down Wi-Fi certificate, VPN and email settings down to the device.  And I can do that across Windows, iOS and Android as well.

So you can see here we’ll highlight the Wi-Fi section.  My Wi-Fi is managed via the company portal.  In the manage section, you can see I have built in here my Contoso Wi-Fi network.

I also have at the top disabled my company policy settings here that are restricted by my corporate IT.  If I click on the Contoso Wi-Fi, I can’t delete it.  It’s a profile that’s been pushed down that’s part of my experience on my mobile device by enrolling it.

If I go inside of Contoso Wi-Fi, you can see it also says “added by company policy.”

In addition, you can see here that my corporate VPN has pushed down a VPN profile specifically for Contoso, my corporate identity here.  And you can see that’s locked.  That profile can’t be deleted, it’s automatically built into my phone as well.

So at this point, I’ve locked down the phone to Wi-Fi networks that I know.  The company portal has been installed.  The policy, profiles and applications have been pushed down.  And you’ll see those in a few moments.  And I’ve pushed down Wi-Fi and VPN profiles.

Let’s look at a few other restrictions that Microsoft Intune offers on the device.  You’ll see here I have Bluetooth.  And my Bluetooth is disabled by company policy.

You can see in gray here, disabled by company policy.  So this device, I’m also restricted from using Bluetooth.  I’m restricted as well from using near-field communications, NFC.

So now that my device has the restrictions that my corporate IT wants to place on the device, I still want to use that productivity experience so I can use Office Mobile in the top left.  I can use my OneDrive, I can use Skype, I can use my calendar as well.  I have my Tony Prophet general session scheduled for right now.

Let’s get to more serious work.  I want to play “Candy Crush.”  And I want to post a six-second video of my cat on Vine.

You’ll notice on the screen here that Vine and “Candy Crush” on the right side in the second and fourth position are grayed out.  That’s because although I had those applications installed before I enrolled my device, one of my conditions of access is that these games that I so enjoy and these multimedia applications that I so enjoy are restricted.

If I click on an app like, for example, Vine, you can see that the app has been disabled.

If I look for the app through my application portal, I also see — such as “Candy Crush” — that it’s disabled here.  So you have the visual indicators throughout the settings, the profiles and the applications that you use each day.

So it’s restricted the built-in applications and built-in games and multimedia that I have; what about applications that I might download from the store, for example?

So let’s go in the store and take a look at a recently popular game that I’ve spent too much of my time on, “Floppy Bird.”

“Floppy Bird” shows up here.  If I click on “Floppy Bird,” you can see an icon.  This app is not available for your device.  It’s restricted by my company’s policy.

So we can restrict applications in the store.  We can restrict applications that are already installed on the device, and we can prevent applications from being installed on the device as well.  And you can see here if I click, it tells me the same message, app disabled.

Perhaps I’m feeling like I want to get around these restrictions in another way.  I bet I could go out and search, perhaps, for the way to get around these corporate restrictions that I have.

So let’s go back in the store and let’s start trying a search.  I’m going to use one of the search engines that are out there.  So I’ll make sure to install Google on my phone.

Oh, it seems that that’s also restricted on my phone.  I guess I’ll have to use the great integrated search that is already on my Windows Phone extended out through Cortana.

And, lastly, I want to show you Azure Rights Management.  Show you the integration of protecting the device, protecting the identity and now protecting the data as well.  To show you this, I’m going to show you both the protected email and the protected attachments.

So we’re going to go into the protected email.  And you can see it as the lock icon, protected message here as well.  It’s internal only and don’t share.  If I click protected message, I can see the rights that have been applied to this email.  Do not forward.  That’s integrated right in the mail experience.

In addition, if I decided to protect the attachment, in this case a PowerPoint document, it’s protected in both the native format as well as our new, protected PDF format.  Through our partnership with Adobe, we’ve been able to protect PDFs as well with encryption and policy, and we can publish both the built-in native format of PowerPoint, as well as the protected PDF format.

Across iOS, Android and Windows Phone, we offer an RMS sharing app, which I’m going to show you by clicking on this link.  The RMS sharing app lets you decrypt a protected file and apply the policy that you choose to a PDF.

So you can see the icon opening up for the RMS sharing application, it’s available in all the stores today.  When it opens up, you can see at the top I have my policy up at the top, I have view, I have turned off edit, copy, print and full control.  And then I can view the protected PDF right here in my phone.

Notice, we’re looking at the empowering Enterprise Mobility road map today, which combines together all of the aspects of the solution:  Microsoft Azure Active Directory, Microsoft Intune and Microsoft Azure Rights Manager.  Together, they make up the Enterprise Mobility Suite.

I want to thank you for the opportunity to show you that and to show you the great new Microsoft Lumia 640 XL device.  Thank you.  (Applause.)

TONY PROPHET:  Great, great.  Thank you, Adam.  That was a really compelling demonstration, I hope you all agree, of some of the capabilities of our Enterprise Mobility Suite, and some of the great Mobile Device Management, you know, MDM capabilities that are in our Intune suite.

You know, broadly some of the challenges that we see with Mobile Device Management and containerization, you know, which is often the second line of defense, are those approaches can separate the user from the apps that they love.  So inside the container they don’t always have seamless access to the apps, the familiar apps that they know and love.  And for productivity, really, the gold standard for productivity is Office.

And one of the great things about Microsoft’s approach is that with the Microsoft approach, with Microsoft EMS and with Microsoft Office you have the ability to use the applications seamlessly, the Office applications that you know and love and trust, seamlessly in a mobile situation.

So I’m going to talk a bit about Office on mobile devices, and we believe that in a truly mobile world naturally it revolves around you and naturally revolves around your ability to choose the devices that you’d like to use, that you know, that love, that you trust, that are familiar to you on a daily basis, might be a device that you actually own.

So whatever the size of the platform, Office is supported.  It’s supported on Windows, it’s supported on Android, it’s supported on iOS and it’s supported on the Mac platform.

With Mobile Office a licensed user can install the native tablet version of Office on up to five tablets and smartphones, and up to five iPhones or Android phones.  So great flexibility, it’s cross-platform, platform-agnostic, the ability to use Office and the ability to manage it through Intune on the device of preference and choice, including a Windows Phone, including a Windows tablet, including a Windows PC.

And, of course, all these devices will let you log in to Office 365 online as well.

And so it’s a touch-friendly app, mobile-first, Web-first, great navigation.  I’m going to show you some of the highlights, some of the elements of it, starting with Outlook and calendar.

So you get Outlook and calendar access across all your favorite devices, so you can stay productive, connected at all times.  You get a single unified view of your email, your contacts, your inbox, your files.

And then you know that when you’re scheduling events, scheduling meetings, that working through Outlook where you can post those and you’re doing it collaboratively simultaneously makes it much, much easier to schedule.  And I think for many of us Outlook is that tool and the calendar is that tool where we schedule our daily routine and it’s super productive, and bringing that to the mobile platforms will continue to make you effective regardless of the type of mobile device that you’re using.

And at the bottom of these tasks, you can’t see it, it’s quite small, but at the bottom of the screens are great navigation tools that are natural, very intuitive, very much aligned, as you’d expect to be aligned, with the way that you’d navigate on a larger screen, on a tablet or on a PC.

Let’s shift to Word.  Now, with OneDrive, which is part of the Office offering, you get 15 gigabytes of storage in the cloud.  So when you install the Office app, you get access to the latest versions of your files anywhere, anytime.  So your file sharing is simplified.  Your files are saved online, either on OneDrive for Business or SharePoint by default.  So you can send everyone you’re collaborating with a simple link to the same file and so and likewise give them viewing and editing permissions, and that makes collaboration natural, seamless, intuitive, very, very state-of-the-art and beyond what you’d see with other third-party, cloud-based solutions, because it’s naturally integrated into the productivity work stream.

Finally, you can give your documents a very professional look.  You know, with Word you can integrate some capabilities from Excel and PowerPoint and drop charts, graphs, photos, videos and create beautiful rich documents to share, collaborate and create compelling customer presentations or internal presentations.

Now let’s take a look, pivoting from productivity and Office mobility into the future or more personal computing, natural, intuitive, and what that means for the Windows platform.

So Microsoft is focused on building the broadest, most open platform, for the benefit of all of our customers.  Starts with Office and Office 365, with 1.2 billion users around the world.  You have the global scale of Windows with 1.5 billion devices, and the growing power of Azure.

You know, we talked a bit about Azure Active Directory, that cloud federated identification system with 350 million users and growing, and processes 14 billion authentication transactions per week.

So you heard in Kirill’s — I hope you caught Kirill’s keynote yesterday.  An important theme of it is our approach to creating business value.  And that approach puts customers at the center.

Now, Satya calls this attribute being customer-obsessed, and he is focused and driving to make this foundational to the culture of Microsoft, so we live and breathe this every day.  And we’re driving this focus through the lens of your business process and through the lens of your business rules.

So I’m honored to share with you today a great example of this customer obsession and focusing on our customers’ business processes and driving great business outcomes.  And we’ve done this on a Windows Mobile platform, and that example is NASCAR.

So Windows Mobile, and there’s practically no sport more mobile than NASCAR, more than 30 events each season.  There’s actually three distinct series.  You’ll hear a bit more about this.  Over 80 cars, and every car has to be prepped, it has to be inspected, it has to be inspected for the safety of the drivers, and it has to be inspected for the integrity of the sport and for fairness of competition.  And all this is to deliver a great fan experience.  So this is a franchise that’s super, super fan-focused, fan-centric.

So we’ve worked very, very closely with NASCAR to develop a really powerful, compelling Windows Mobile app, and to reimagine their business processes.

So we’re going to share with you a brief video that presents some of that.

(Video segment.)

TONY PROPHET:  So hopefully you enjoyed that.  NASCAR is an amazing fan-centered franchise.  They live and breathe their fans.  And the application was driven off of their business processes to drive a great business outcome for NASCAR.

So to learn a little bit more, to share a little bit more, I would like to welcome George Grippo to the stage, he is the managing director of technology for NASCAR.


GEORGE GRIPPO:  Thank you, Tony.

TONY PROPHET:  Welcome.  Pretty exciting stuff. Super exciting, super exciting.  Everyone loves speed, and that’s thrilling, and that’s it up close.  And we’d love for you to share a little bit more about the application and your experience with NASCAR and some great anecdotes from the sport.

GEORGE GRIPPO:  Well, truly we believe we are the most mobile sport in the business today.  We travel week-in and week-out, over 300 people, 40-plus 53-foot trailers.  We put out over 25 miles of fiber optic cable.  And doing that, we do it over a really short period of time.  We show up at a racetrack on a Wednesday, we start to build this infrastructure.  By Thursday afternoon, the team haulers are showing up, and by Friday we have cars on track.

At the same time, we’re putting infrastructure in place to be able to do our competition side of the business.  Timing and scoring shows up, so we can keep track of those cars around the track.  We’ve got our competition folks and race control that we’re building out.  And our production facility is where we’re putting out over 20 cameras every week.  And on Sunday, when we’re done, we pack it all up and we do it again.

Like Tony said, we run 38 events across 40 weeks.  So there’s very little downtime for us in NASCAR.  So any time that we put something in place, it’s really got to be something that our folks are going to adapt to quickly, they’re going to have some skin in the game, and it’s really got to be a tool that has to enhance that productivity.  And this application that we’ve put in place, really, it’s been a game-changer for us.

TONY PROPHET:  Awesome.  That’s an amazing business transformation, and congratulations on your leadership through this process.

So maybe tell me a little bit about how NASCAR approached the development of the app?

GEORGE GRIPPO:  Well, in this case it was a little different.  We’ve got a development team of about 10 folks that have been developing applications that are NASCAR specific.  We’re a sanctioning body, so we’re a little bit different than other leagues in that we put the event on, we provide the purse.  We’re responsible for everything inside the fence.  And so when we put — there’s not a lot of off-the-shelf, as you can imagine, applications for us to put in place.  So we’ve done a lot of that internal development, and most times that we’ve done that development it’s sort of been in a vacuum.

This time we took the approach we were going to get the end users involved right at the very beginning, because they have to have that visibility into the application and be able to come back to us and say, this is something that’s going to work.  We have no ability and a very tight schedule for us to have any kind of downtime.  Some tracks we don’t even have lights.  So we need to run them during the day.  So anything that we put in place has to be something our end users are going to adapt to very quickly.

And so in this case, we got their buy-in.  Certain examples were just listening to how they did the process and saying, it’s not about the technology, but how do we make your process a little bit better.  On the video you heard Fred talk about the paper-based process.  And each official actually ran around with a red, blue and a black pen, and they would make those marks on the form to be able to allow folks to know whether red had passed, blue it needed to be fixed but we’re going to let you on the track, and black meant you were OK.

One of the things we did with the mobile officiating app was to keep that sort of mentality going.  So in fact now they are comfortable with their red, blue and black insignia, and they go ahead and that’s how they actually go ahead and do this mobile inspection.

So working with those folks, working closely with the Microsoft folks, we believe we’ve just started, this is really the beginning for us in the garage area, and we’re really looking forward to things in the future.

TONY PROPHET:  Great.  NASCAR is a spectacular sport, but it’s also a business.  So maybe tell us a little bit about some of the efficiencies and productivity gains that you saw, or challenges that you saw, frankly, with the application and trying to transform your business processes in this mobile paperless way?

GEORGE GRIPPO:  We work in some very harsh environments.  So talk a little bit about challenges, the application had to be robust.  And not only the application had to be robust, but the platform that we put it on, and we’re working on a Surface 2 in this case.  In some cases, we’re working in extreme heat.  In others, it’s raining constantly.  And so we always look for something that’s going to be able to live up to some of that.

At the same time, you know, it had to make sense financially for us to put something like this in place.  And, in fact, we found savings in just some simple ways like rule books, and the paper itself that we no longer have to print.  It saved us an awful lot.  That rule book is actually integrated into the application.

So when an official actually is looking at something and they’re working with a team, they can go right to it on that Surface, here is the problem, here is how you need to fix it, and they can get them back through that inspection process pretty quickly.

We’ve also looked at this in terms of how do we start to make these teams more accountable?  How do we provide them with the data so that they can be more efficient at what they do?  It’s a business for them, as well.  Like I said, we don’t own the teams, the teams are independent, and part of our charter is to make sure that those folks actually are saving money, as well.

TONY PROPHET:  So now that you’ve got all this data on the back end are you starting to reason against it, or what sort of opportunities do you see on the back end to reason against this big data?

GEORGE GRIPPO:  Just scratching the surface, big data is a huge part for us in 2015 and 2016.  The future for us is how can we help our R&D folks for new parts approvals?  How can we help our teams be better and more efficient in terms of getting their equipment ready for a particular race?  How do we start to push this out to our fans? The fan experience is something that was mentioned in the video, as well.  The interaction between our fans and our drivers in our sport is unlike any other.  If you go to a NASCAR event you’ll see people that are right up against the pit wall.  There will be people that are in the garage area, and in fact, garages where cars are coming in and out at 30 and 45 miles an hour.

So that interaction is something that we want to maintain, and we also want to be able to provide that data back, hey, why did the 88 car take so long to be able to get through inspection?  What’s going on with that and how do we trend that socially?  So I think there’s lots of places for us to be able to start to mine and share this data.

TONY PROPHET:  Great.  So we’re working on this little thing called Windows 10.  What do you think?  Have you heard about it?

GEORGE GRIPPO:  We’re testing it.  We’re really excited about the universal application model.  We think that the ability to be able to start to push this to multiple devices is something that is going to be cornerstone for us.  Our officials, our competition folks, our R&D folks are really excited about the future with Windows 10.

TONY PROPHET:  Thanks, George.

Great leadership, great business-focused outcome, business transformation, great technology leadership and a really great focus on the fans, it’s a great franchise.  Thank you, George, for joining.

GEORGE GRIPPO:  Thank you.  (Applause.)

TONY PROPHET:  OK.  So speaking of Windows 10 we are engineering Windows 10 in a fundamentally different way.  And the focus is on driving to one platform, one platform, one kernel, one store, one app development model, calling that the universal app development model, one deployment and management approach, one security approach.  So one platform, that one platform we think is going to be great for developers to develop their code essentially one time and be able to use that code and scale it across the entire Windows ecosystem, use once, deploy many times.

We think it’s going to be great for customers.  It’s going to reduce the time — one platform — in terms of both management and securing, deploying apps, deploying devices, managing devices, provisioning devices through company-specific stores.  That will be part of the Windows platform.  So inherently one platform, I think, is going to be great for developers.  It’s going to be great for our customers.  What about the features?

Well, first and probably the most prominent feature folks have recognized, but it may not be the most important, is that the Start menu is back.  But, it’s back and it’s back better than ever.  So it’s giving you — (applause.)  Thank you, that is actually almost always an applause line, because people love the Start menu.  I think this is an important example of listening to customer feedback, because the approach that we’re taking in developing Windows 10 one platform is a core tenet of it, but listening to customer feedback, consumers, midmarket, enterprise customers, SMB, education customers around the world, that’s also a core principle for how we are developing Windows 10.

A great example, the Windows Insider program, so the Windows Insider program we started releasing early builds.  You can call them beta builds, as early as September of last year and enrolling folks to become Windows Insiders and offer us their feedback.  We’ve got about 3 million Windows insiders and about a million pieces of feedback, and we’re listening.  So this is an important new vector for Microsoft to really, really truly embrace and put those builds out there early and listen and the Start menu is just one, it’s the tip of the iceberg, one aspect that demonstrates the legitimacy of that commitment and the early evidence of that.

So the Start menu is back, better than ever, because it incorporates many of the elements that you knew and loved if you’re a Windows 7 lover, it incorporates many of the things that you knew and loved there with the most recently used and for many of you that left side of the Start menu will be familiar.  If you’re a Windows 8 user and you like Live Tiles, they’re there and better and ever.  So you have Live Tiles and they’re resizable and reconfigurable.  So it’s beautiful.  We’re going to have a demo in a moment and we’ll show you some of the brilliance of the new Start menu.

We’ve also embraced another important piece of feedback.  So for those of you that use a two-in-one device, so a tablet that turns into a laptop that either by separating or by rotating, or by flipping over, some of the feedback that we got around Windows 8 was that experience was not seamless.  And so you went from tablet mode and you went into a mouse and keyboard mode, so you went from a touch mode to mouse and keyboard or back from mouse and keyboard mode into a touch mode, that it wasn’t seamless and it wasn’t optimized for both those use cases.

So we’ve worked hard with Windows 10 to address that with a feature that we call Continuum.  So Continuum detects, and we’ll demonstrate this to you in a moment, as well, Continuum detects when you want to make that transition from a touch-first mode to a mouse and keyboard mode, or back again.  And then it optimizes the functionality of the shell for that specific mode.  So we’ve got a great demo that will show you many, many elements of this.

Next, and hopefully you’ve all heard about Cortana.  Hopefully you’ve had a chance to experience her.  But, we’re bringing the magic of Cortana to the PC.  So naturally you’ll get all the functionality you come to expect from Cortana on a Windows Phone, if you use Windows Phone, but now that Cortana is on a PC new magic emerges.  So imagine starting a scenario on your work PC, some reminder to next time I’m at the grocery store do X, Y or Z, or on the way home pick up X, Y or Z, or the next time I see so-and-so do something else.  And starting that scenario on a PC then being able to complete that scenario on a phone.  So there’s new scenarios that are emerging.  You’ll have voice-driven, hands-free search — the ability just to interrogate the PC with your voice is a new feature that will free your hands and allow you to do much more natural English language interaction with the PC, just from a simple, “Hey, Cortana,” prompt.  And Cortana will be integrated right into the browser.  So Cortana is going to help, in the PC, you be much more productive.

Now, there’s another key vector of productivity that we’re driving, and we’re calling this multi-doing.  And multi-doing, it has two basic dimensions, the management of Windows on a single desktop, so the ability to open almost as many windows as you choose, and then organize them on desktops, but on a single desktop to open and snap Windows on to a desktop in a very intuitive and logical way.  And then in parallel the ability to create multiple desktops, again, essentially as many as you choose to organize your workspaces, and we’re going to demonstrate this just shortly, to organize your workspaces in a natural way around a task orientation.

We also realized, so this multi-doing is going to be a great productivity feature, but we also realized that a lot of productivity happens in the browser.  So Tim is going to introduce a new modern browser, the code name, not the real name but the code name is “Spartan.”  And we believe that consumers are going to love this browser.  We think they’re going to love it for all the things that they do on the Web, and we think they’re going to love it on the PCs and devices that they bring in to work as well.  It’s built to be cleaner, faster, smarter, better at all the things that you do on the Web.

With “Spartan,” here’s an illustration of this, you’ll be able to actually write on a webpage or annotate by typing on a webpage, and then share that annotated webpage.  It will also have a reading mode to reduce clutter and distracting ads.  And, as I highlighted earlier, you’ll have Cortana right there whenever you need her.

Then we’re also in the browser space, we’re honoring the investment that we both made historically in Internet Explorer.  So naturally for commercial users Internet Explorer will continue to be available.  We’re going to continue to invest, for those of you that use enterprise mode, it’s a super-productive way to drive Web app compatibility.  We’re going to continue to invest in enterprise mode.  And so for enterprises, migrating to IE 11 today is a first great step to the on ramp to the Windows 10 journey.

And for Windows 10, Internet Explorer will be more secure than ever, because the security landscape is changing.  We all see and know and read the headlines every day that the security landscape is changing in truly, truly seismic ways.  What was a few years ago just cybercrime is evolving into cyberespionage and cyberwarfare and cyberterror.  What was formerly relatively simple almost predictable attacks exploiting known vulnerabilities has evolved into very highly sophisticated persistent threats that are constantly probing many areas of the network edge.

So with Windows 10, we’re taking a multi-vector approach to addressing these security challenges.  We’re focused on securing identity, securing the data, securing devices, as well as securing the network.  So as you know, many of these threats, many of them, not all, can begin by phishing for identities and passwords, or they can begin by users moving confidential data outside of protected domains, or by compromises on the network edge.

Hopefully you’re familiar with Active Directory, and hopefully many of you use Active Directory. With Windows 10 we’re bringing integration to Azure Active Directory.  I highlighted some statistics earlier, 250 million users, 14 billion transactions per week.  It’s a cloud-based identity solution.  It’s getting more and more widely federated with other third-party SaaS offerings.  And it’s a solution that you control.

Likewise, multi-factor authentication is becoming an important solution, and it addresses many of the inherent problems of having a username and a password.  So multi-factor authentication gets around some of the basic, fundamental challenges of username and password, and we’re bringing new elements to multi-factor authentication, most importantly facial recognition will be coming with Windows 10.

Next we’re really focused on securing your data.  So we’ve always had BitLocker, and we’ve had BitLocker for a while.  We’ve had BitLocker for a while.  And that secures the data on your device.  But with Windows 10, we’re bringing enterprise data protection, and that brings a level of protection to the data itself when the data travels off the device, so whether the data is stored elsewhere when that data moves to the cloud.  Some of the scenarios and challenges that we highlighted earlier, enterprise data protection is designed around those scenarios, so the protection travels with the data or more importantly those protections prevent the data from moving outside of the protected domain.

Then we’re securing the device.  So for Windows 10, we will continue to leverage those sort of industry-standard hardware-based protocols like TPM.  We’re adding important new features, particularly one called device guard, which can, if you choose, so this a configuration setting that an IT manager can set on various devices.  You can configure it to run only signed executables so that malware, which is an executable, or any unsigned code simply can’t run on the device.  So it’s a great way to lock down a device and prevent malware from infecting devices and doing things that are harmful to the enterprise.  And of course we’re going to continue to support VPNs, direct access, but Windows 10 is going to extend VPN in an application-specific way, managed through MDM.

So now to demonstrate some of these great features of Windows 10, I would like to invite Bryan Roper, he’s a manager on my team, to come out and join us and wow you with some of the magic of Windows 10.



BRYAN ROPER:  Hey, everybody.  Thank you, Tony.

How’s everyone feeling today?  (Audience response.)  Four people are feeling kind of good.  How are the rest of you all feeling?  (Audience response.)  OK, I know it’s after lunch, you probably had a large sandwich, maybe a couple drinks as you were converging together.  I’m going to give you one more chance to get it percolating.  Folks, how are we feeling today?  (Audience response.)  OK.  Now we’re getting it.

My name is Bryan.  Say, “Hi, Bryan.”  (Audience response.)  Hi, everyone.  I’m going to show you Windows 10 today.  I’m super-excited about it, and I’m guessing you guys are a technical crowd.  Make some noise if you are a self-proclaimed nerd.  (Audience response.)  Make some noise if you like to trick your friends into thinking that you’re a nerd?  (Audience response.)  Good.

So what I’m going to do today is show you some really cool stuff in Windows 10 that will arm you to go and show people some super-productive stuff.  Does that sound good?  (Audience response.) Does it sound good?  (Audience response.)  OK, we’re getting there.

All right.  I’m going to start over here on this Surface.  Now I’m assuming a lot of you are Windows 7 lovers, are you?  Are you out there Windows 7 lovers?  (Audience response.)  Who grabbed 8 and loved 8 also?  (Audience response.)  Less people.  And we know that.

We had a lot of lessons we learned from 8.  But, actually 8 on a touch device, believe it or not, 8.1 on a touch device we had the highest customer sat we ever had, if you were on a touch device.  But, we learned the things that kind of confused some people and we made it up to them in Windows 10.

We’re building 10; I don’t know if you guys have heard of the Windows Insider program, we’re building it on feedback.  So we have 3 million users right now that are providing input on the product, letting us know the things they love, they don’t love, and we’re acting on that.  So we’ve heard that feedback loud and clear.

The first thing I want to just show is it’s familiar.  Look, if you’re a Windows 7 lover, or a Windows 8 lover, if you come to this desktop experience it’s not jarring.  There’s an analogy that Joe Belfiore likes to use, he says we want folks to feel like we took their car, we upgraded the leather, we put in an awesome stereo, but we didn’t change where the gas and the brake were.

So if you see this Start menu it’s what you’d expect to see.  I click start.  There’s a menu there.  I can see my system pins, my most frequently used apps.  I have one all apps section right now that gives me a linear list of everything on my machine, whether it’s a modern store app or a Win32 piece of desktop software.  I don’t know if you remember in 8 you had to kind of swipe up and the list was in a zigzag. You did that, ma’am, yes.

(Audience response.)

Yes, we heard that from folks.  See, we’re keeping it real and it’s fine.  So now it’s one place to see all that.  She was excited.  Feel free to ooh and aah whenever you’re excited.  I’ll prompt you.  It’s fine.  If you loved 8, we have Live Tiles.  And even if you were on 7, hey, I have these cool, colorful things here.  They show me emails coming in.  They’re showing me all my information.  I can move them around and customize them in the ways you would expect.  And also if I want to have a full-screen start, I can do that.  So again, we’re not trying to box people in.  We want to take the best of Windows 7, the best of Windows 8, and make it super-familiar and easy to use.

Does that sound good so far?  Awesome, good I got some — cool.

All right now, the next thing, we did hear feedback about our modern app experience.  Folks did say that, you know, sometimes it felt like your full-screen modern apps felt like one universe and then your desktop felt like another.  So I’m going to open up an app here.  This is just our simple photos app.  And you’ll see even if I open it up in full screen, it’s no problem I can pull that down and run it in a window on my desktop.  I can treat that app that way that I’m used to doing that.

Have you folks heard of our universal app experience that’s coming, anybody?  No, Bryan, we didn’t hear about it.  Well, cool, I’ll explain it.  So Windows is now one core.  That means it’s the same OS all the way from phone to tablet, PC, even Xbox.  So developers can write apps one time and take advantage of stream scaling that will make their app look great across lots of devices without tons of extra work.  So check out this photos app here.  If I go ahead and snap this to the right you will see that the UI actually adapted there.  So if I scale this wide you can see it’s adapting to the screen size.

If you open this app exactly on our phone side by side, that’s identical to what it would look like.  So imagine what folks could do with that when they’re writing apps to the platform that will run across all these different devices and form factors.  I’m going to open OneNote next to it just to show you this is a piece of Win32 desktop software running next to an app from the store.  You couldn’t do that before.  And now that’s possible.  It’s easy, it’s nice, it’s fun.

So these are some basic things.  I’m going to keep going, but I want to ask you something.  Who uses Alt-Tab in the room, make some noise?

(Audience response.)

Cool.  I can’t imagine my life without it, right.  It really helps you be productive and multitask.  Guess what percentage we know now that of our users use Alt-Tab, give it up?

(Audience response.)

Ninety I heard, another number, it’s lower.

(Audience response.)

Seventeen, it’s even lower.  It’s 5.  We found out less than 5 percent are using Alt-Tab to multitask.  Imagine taking that out of your life, how are you doing stuff?  So we built in something called the task view button.  And what this does is with one click it lets users of all skill and use levels easily multitask.  So with one click I can see everything that’s running on my desktop in a really easy-to-see view.  So I can see that I have my OneNote, the photos app I was showing and also here’s this Word preview app.  I did want to show this to you here.  This is a Word universal app.  This scales, as well.  So you’ll see if I go ahead and make this full screen, the app actually adapts to whatever use case I’m in.

So if I make this more narrow, the menu is adapted and everything that you saw there is now on these smaller Windows.  So, again, if you held this next to the phone, very similar.  I forgot to mention that before.  But, that task view shows me everything.  I can even close stuff from it.  So I can manage apps from here.  I can close that OneNote clipping tool that comes up.  It’s super easy.

Also in this task view you’ll see at the bottom of the screen my favorite feature, multiple desktops we’ve added to Windows 10.  So a lot of you if you’re like me you’re great at multitasking, but you’ve found great systems of minimizing and maximizing Windows.  With multiple desktops we enable you to make your own spaces to streamline your workflow.

So the whole time I’ve been doing this demo I’ve had another desktop running with some Office programs.  So there it is.  I’ll let you see a little visual here.  You can make as many of these as you need to, depending on what your system is running, as far as your RAM and all that stuff.  But, there they are.  I can also snap now.  We made some investments in Snap.  We knew that Windows 7 lovers love that.  If I snap one app Windows is reacting and saying, hey, you snapped one, here’s the other stuff that’s running, with one click I can easily fill up the remaining Windows space.  It’s kind of cool.  We call that Snap Assist, tentatively right now.

But, I can take that even further.  Do you want to take it further?  What’s better than snapping two windows?  Three and four is even better.  Some of you all are greedy.  You just jump right to four from two.  That’s OK, but we’ll do that.  I can grab PowerPoint and I can snap it up to the corner.  Snap Assist engages and I can easily get four windows on one screen.

Now, you might be thinking that maybe took a couple of clicks, but think about it.  You don’t have to break that work when you want to go do something else.  If I want to go jump and do email on different desktops I can totally do that.  What do you guys think about that so far?  (Applause.)  Cool.

A couple more little cool things, little tricks I’ll give you.  Currently on the Surface Pro 3 this will work and also a lot of our OEM partners are doing some work on precision track pads.  So I can take three fingers right now and just swipe down on my track pad and it minimizes all of my open windows.  If they’re minimized I can just swipe up and they all come back.  And if I actually swipe to the right this brings up Alt-Tab and I can select whatever program I want and easily switch between those.  So a lot of work has been done on the track pad.

And keep in mind, this build that I’m running right now, if you become a Windows Insider you can download this and you can run this today and you can give us feedback.  So for stuff you love, stuff you don’t love, you can tell us and we’re acting on that.  Sound good?  Cool.  (Applause.)

Now I want to take this a little further.  Do you want to see some like super powerhouse stuff for productivity?  Yes?  So I’m going to switch to this multi-screen setup over here, multi-monitor.  We’re going to get the camera locked in.  So here’s a multi-mon setup.  I think a lot of you probably did what I did when you were on Windows 7.  You probably went and said, wow, I can snap something to the right, that’s super-cool.  And what did you do next with your multi-mon?  You tried to snap over here, didn’t you?  And it passed right through.  Well, in Windows 10 we’ve added the snapping on a shared edge of a monitor.  So I can easily come over and snap to the inside edge.  That makes it super-easy to multitask and stack a lot of Windows.

And the quadrant snap I showed you, you can snap up to four windows per monitor. I’m about to blow your mind.  Are you ready to have your mind blown?  Are you ready?  So you’re multi-monitor is one desktop.  So look at this, ha, ha, ha, ha.  I can switch and have all kinds of things.  It’s multiple desktops across multiple monitors.  Now that might look ridiculously productive.  I can tell you, I started doing this in my office around three weeks ago and now it’s like my mind has changed, like I can’t go back.

Here this is a simple example.  I have my Outlook and my OneNote with my to-do list.  You see I have to go and review my summary for the charity auction.  And typically we have this use case, you’re doing some email, you’re doing some task management, and then you have the meat of your work, or maybe I’m over here and I want to drag and drop an Excel into this PowerPoint and I want to move this around and scale it and look through my File Explorer and see everything that’s running.  And maybe I have a whole other third desktop where I’m just on Facebook, I’m looking at Xbox.  By the way, this is a great way to hide the things you do at work that you don’t want people to see.

By the way the super-cool keyboard command I’m using right now is Control-Windows, and the arrow key.  It’s a really neat way to cycle through your multiple desktops.  So really for productivity the stuff we’ve done in 10 has me super-excited.  When you get back, grab the build, especially if you’re running multiple monitors, I mean you will see a huge jump in what you can do.  The days of — I’m having to force myself like, no, Bryan, you don’t have to minimize and maximize this stuff anymore.  You can lay it out in a way that’s comfortable and just jump between it.

What do you guys think of that?  (Applause.)  Cool.  I’ve got a little bit more for you.  We’re going to come right over here to this Surface and I’m going to show you something that you’ve probably seen us demoing, or maybe not.  Who has heard of Continuum, anybody?  No one has heard of Continuum?  That’s great.  That makes it easy for me to show you guys.  So Continuum is the idea of Windows adapting to the use case of your two-in-one device.  So this Surface is a two-in-one.  It means I can take off the keyboard and do fun stuff like that.

We want Windows to adapt to that use case.  So right now you can see I’m using Windows the way you would expect in a desktop scenario.  I have my Windows on my desktop.  They’re Windowed.  I can move them around.  I’m hunkered down with my mouse and keyboard and I’m doing some stuff, right.  But, if I do something like remove the keyboard of this Surface Pro 3, here it is, you’ll see a toast to enter tablet mode.  When I touch that a couple of interesting things happen.  No. 1, my apps all go to full-screen.  That’s likely how I would like to use them in a tablet.  It’s easy for me to touch them and grab them, and move them around.

I can use edge gestures to perform some of the multitasking that I just showed you.  If I slide from the left, I see my task view.  I can switch between multiple desktops, and I’ll tell you one thing that’s pretty cool about that, folks, is Windows is one of the only tablets, maybe the only tablet, that can support multiple desktops in a tablet mode.  I’ve run this on an eight-inch that I can dock to my monitor.  It’s crazy how great it works.

I can swipe from the right to bring up my Action Center.  We have a new redesigned Action Center.  If you hold up a Windows Phone, click for click it’s identical.  I have expandable actions.  I can get to my settings.  All those little bubbles for notifications you used to see, guys, no more.  They going to this nice clean Action Center.  When I dismiss across one device, that notification is dismissed across all my devices synched with that MSA.

And lastly in tablet mode, if I press Start automatically my Start menu is full-screen, because that’s likely how I’m going to use Start in a tablet environment.  But I can then take my keyboard, I can reattach it very easily, and once I do that you will see a toast that pops up that offers me to exit tablet mode.  And when I do that, I’m right back in a mouse-and-keyboard-friendly state to work on my laptop.

What do you think of that, folks?  (Applause.)  Awesome.  Well, check it out.  I hope you enjoyed that.  Become a Windows Insider, help us build this product in the most collaborative way we’ve ever done.  You can get these built today.

I’m Bryan and that’s my time.  Thanks for listening.


TONY PROPHET:  Great job, Bryan.

BRYAN ROPER:  Thanks, Tony.

TONY PROPHET:  That was a monster, monster demo.  Some great features, hopefully you see the evidence of us listening to feedback and those are shell-based features.  You’ll see more and more of the enterprise-based features that really incorporate the feedback from businesses and enterprises, institutions around the world.

Now let’s take a look and talk a bit about some of the hardware that Windows 10 is going to light up.  And the Windows ecosystem, one of the great things about the Windows ecosystem is the breadth and openness.  And I think we can argue that we have the broadest ecosystem of hardware available, and great innovations, great early innovations in touch, touch laptops, great early innovations with the two-in-one form factor, great utilization with pen and native inking, touch all-in-ones, ruggedized devices that you see, point-of-sale devices that you see for industrial and retail applications.  So a great, great ecosystem of devices.

Rather than talk about it, let me show you a brief video of some of the great devices that our partners are making to light up Windows 10.

(Video segment.)

Thank you.  We think it’s worthy of applause.  That’s a spectacular, spectacular lineup.  We think unmatched in the industry.  And in Windows 10 we’re going to also tailor and expand the platform, because we talked about one platform, so we’re going to tailor and expand it from the smallest headless IoT device up to very, very large screen sizes.

So in IoT, we’ve talked about — we’ve already announced that Windows 10 is coming, for example, to the Raspberry Pi2 platform. And so importantly, all these devices are going to run on one platform.  And we announced this week that they’ll be lighting up a portfolio of Azure-based services, machine learning, Power BI, for example, and that the platform will scale to very, very large screen sizes.

Back in January we announced this new device.  And think about this as the first of a class of devices, it’s called the Surface Hub.  And with it your teams can share an infinite canvas that you can expand in any dimension, literally almost infinitely.  It brings participants into meetings from remote devices.  And because it’s Windows, it’s going to integrate seamlessly with the back end.  So calendaring a meeting, sending an Outlook invite from the Surface Hub, sharing activities on OneDrive, Lync, for example, or Skype for Business.  These are great, great ways to collaborate and this, in our view, this is the future of collaboration.

And this going to be a great example of Microsoft leading both from an OS platform basis and a hardware basis and the first of a category of leading into the future, and so we’re about inventing the future, and we believe that we’re also about to do it again, because Windows 10 will usher in the era of holographic computing.

The limits of this are really hard to imagine at this point, but our intent is to partner with all of you to light up new and unprecedented industrial and consumer use cases.  So we’re going to close with a short video that shares with you our view of what this future might portend.

(Video segment.)


TONY PROPHET:  Great, thank you.  Thank you.  So as you can see, we’re on an amazing journey with Windows 10, and we invite you to join us.  So if you haven’t started already, start evaluating Windows 10.

So we really want to thank you all for joining us this week here in Atlanta.  We’re really honored by your presence and your participation, and we thank you for this opportunity to earn your trust and to earn your business.  Thanks.  Have a great week.  (Applause.)