BARCELONA, Mar. 4, 2015 – Today at Mobile World Congress in Barcelona, Spain, Deutsche Telekom and Microsoft Corp. announced a broad, strategic partnership to expand and market Microsoft Lumia smartphones and online services such as Office 365 and OneDrive across sales and marketing channels in all 12 European countries* that Deutsche Telekom is in presently.
Through this partnership, both Deutsche Telekom and Microsoft aim to expand the Microsoft ecosystem to new consumer and business customers, enabling people to do and achieve more. The agreement includes a joint international marketing campaign spanning advertising, sales support and training, custom application development, and experiential activities, tailored by market.
Initially focused on driving business and consumer demand for Microsoft Lumia smartphones and online services, the partnership is also designed to incorporate additional Microsoft products in the future. Deutsche Telekom will be a Windows 10 launch partner.
Niek Jan van Damme, Managing Director, Telekom Deutschland GmbH and member of the board of Deutsche Telekom, is convinced about the strategic value of this collaboration: “Our successful cooperation with Microsoft which we continue to develop for years now, strengthens the position of Deutsche Telekom as the leading provider for connected life. Together with Microsoft’s broad portfolio of devices, services and platforms, we reach customers who wish to switch their phone quickly and easily between professional and private use. Thus, we are able to provide a seamless user experience with benefits for both our private and our business customers.”
“Deutsche Telekom has been a Microsoft device partner since the beginning. Its trusted brand and network excellence in Germany and across key European markets will be a strong force to jointly deliver Microsoft devices and services to more consumers and businesses throughout Europe,” said Florian Seiche, vice president, Europe Region, Mobile Device Sales, Microsoft.
Deutsche Telekom will also offer Microsoft’s new Lumia 640 smartphone, announced in Barcelona on Monday. The Microsoft Lumia 640** will be included in the pan-European marketing campaign that is a pillar of this partnership.
* European countries include Austria, Croatia, Czech Republic, Germany, Greece, Hungary, Macedonia, Montenegro, Netherlands, Poland, Romania and Slovakia.
** Device availability varies market to market.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential.
About Deutsche Telekom
Deutsche Telekom is one of the world’s leading integrated telecommunications companies with around 151 million mobile customers, 30 million fixed-network lines and more than 17 million broadband lines (as of December 31, 2014). The Group provides fixed network, mobile communications, Internet and IPTV products and services for consumers and ICT solutions for business customers and corporate customers. Deutsche Telekom is present in more than 50 countries and has approximately 228,000 employees worldwide. The Group generated revenues of EUR 62.7 billion in the 2014 financial year – more than 60 percent of it outside Germany.