Microsoft Garners Multiple Awards at RetailVision Trade Show

REDMOND, Wash., April 16, 1996 — Microsoft Corp. was the big winner at the annual Millennium Awards presentation, held April 12 in Los Angeles as part of RetailVision, a biannual trade show attended by retailers of technology, multimedia products, and entertainment hardware and software. Microsoft won four awards, more than any other vendor. More than 4,000 retailers vote on the Millennium Awards before the event.

Microsoft received awards in both the product and retail service categories. The latter awards included Vendor of the Year, for overall retail strategy and support, and the Millennium Vision Award, honoring Microsoft’s contributions toward the future growth of the computer retailing industry. Two Microsoft® products also garnered Millennium Awards: Microsoft Office for the Windows® 95 operating system, for Productivity Software, and Microsoft Encarta®
96 Encyclopedia, for Educational Multimedia Software.

“We are extremely pleased to receive these awards,”
said Ed Belleba, director of retail strategy and services at Microsoft.
“What makes the Millennium Awards special is that they are voted by retailers – the people who actually help consumers find the best products for their needs. Their votes reflect their perceptions not only of the quality of Microsoft products, but also of our ongoing efforts to provide retailers with the best possible merchandising, service and support programs.”

This show marked the second consecutive year Microsoft has won the Vendor of the Year award.
“The fact that retailers have voted Microsoft a Best Vendor twice in a row is even more gratifying,”
Belleba added.
“We recognize how important retailers are to Microsoft’s overall marketing efforts, and we will continue to focus on doing the right things to strengthen our retail relationships.”

Founded in 1975, Microsoft (NASDAQ
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.

Microsoft, Windows and Encarta are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

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