James Kinsella Joins MSNBC on the Internet as General Manager

REDMOND, Wash., Oct. 2, 1996 — MSNBC today named James Kinsella general manager of MSNBC on the Internet (www.msnbc.com), the online joint venture between Microsoft Corp. and NBC. In his executive role, Kinsella will oversee product development, business development and marketing.

“I am thrilled to have James Kinsella join our executive team,” said Peter Neupert, vice president of MSNBC on the Internet at Microsoft. “By bringing his expertise in new media and journalism, Kinsella will make a significant contribution to MSNBC and will greatly complement our editorial management.”

Before joining MSNBC, Kinsella was founding editor of Time Warner’s Pathfinder, where his primary role was to manage product development strategy and content and applications acquisition. In addition, Kinsella was president of Digital Strategies, a consulting firm, where he advised major new media companies. Earlier in his career, Kinsella worked as an editor and executive for media companies including the San Jose Mercury News, and the Los Angeles Herald Examiner. Kinsella has authored or contributed to four books on the media, including the award-winning “Covering the Plague: AIDS and the American Media” an investigative look into how the American media works and fails to work.

MSNBC is a partnership between NBC, a leading provider of news and information, and Microsoft, the leader in personal computer software and a major provider of Internet online services. Built on the worldwide resources of NBC News, MSNBC is both the 24-hour news, talk and information cable network and its companion news and information Internet service at www.msnbc.com. Programming is being developed simultaneously for cable and the Internet so that MSNBC will offer truly integrated television, interactive news and dynamic discussion of topical events.

Microsoft is either a registered trademark or trademark of Microsoft Corp. in the United States and/or other countries.

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