Microsoft Acquires Interse

REDMOND, Wash., March 3, 1997 — Microsoft Corp. today announced it has acquired Inters
Corp., the Sunnyvale, Calif.-based software developer of the award-winning Inters
é® market focus TM Web site analysis software.

Microsoft plans to integrate Inters
émarket focus 3 into the Microsoft® BackOffice TM family of products, enhancing Microsoft’s comprehensive Internet and intranet Web site solutions. Inters
market focus 3 enables Web professionals to integrate, manage and examine Internet user behavior data, providing maximum business results from marketing investments. This powerful usage-analysis capability complements Microsoft’s existing Internet authoring, Web application development, Web server and content management solutions.

“Understanding usage patterns on your Web site is the best way to see what your customers are interested in so you can deliver the most targeted content,”
said Bill Gates, chairman and CEO of Microsoft.

éis the team that had this vision and is delivering on it.”

, which pioneered the Web analysis market in 1994, continues to be the most widely used Web analysis solution available. Inters
market focus 3 delivers a variety of industry-first features:

  • Ability to classify content and users in the same business terms used throughout the organization for effectively understanding Web site activity

  • Flexible multidimensional analysis capability to identify relationships within the activity data

  • Integration of additional data sources with site usage data for a more comprehensive visitor profile

  • Powerful server and log file tools for easily managing complex Web sites

  • 3-D representations of site activity to understand visitor behavior quickly

Combining the resources and vision of Microsoft and Inters
éwill promote the adoption and integration of our technologies into an expanded group of innovative Internet products,”
said Terry Myerson, president and CEO of Inters
“Our collective knowledge and expertise will enable us to deliver even more powerful solutions to our customers.”

Microsoft is committed to delivering best-of-breed solutions for customers’ Internet and intranet sites, and Inters
émarket focus is an integral part of this,”
said Anthony Bay, general manager of the Internet services business unit at Microsoft.

émarket focus 3 and our existing Internet technologies, including the Microsoft BackOffice products, will provide Web site managers with the most comprehensive Web site solution available.”

Myerson, along with other Inters
personnel, will join Microsoft’s Internet services business unit within the server applications division to support the integration and continued development of Inters
technologies in Microsoft products.

Founded in 1994, Inters
Corp. has been a pioneer in Internet data mining, providing companies with a suite of Web analysis software products that deliver in-depth data required to maximize their Internet marketing investments. Inters
market focus is the first Web analysis solution whose analyses can be audited by either ABC’s Audit Bureau of Verification Services or Business Publication Association (BPA). Inters
market focus is the most widely used Web analysis solution available.

Founded in 1975, Microsoft (NASDAQ
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.

Microsoft and BackOffice are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

is a registered trademark, and Inters
market focus and the Inters
logo are trademarks of Inters

Other product and company names herein may be trademarks of their respective owners.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at on Microsoft’s corporate information pages.

Related Posts