REDMOND, Wash., June 11, 1997 — Microsoft Corp., QUE Publishing and Borders® today kicked off Windows® Developer Mania, a three-week, nationwide promotion beginning today and running through the month of June. This unprecedented event will include discounts, giveaways, sweepstakes prizes and special presentations designed to give developers more of the tools and information they need to create superb Microsoft® Windows operating system-based solutions quickly and easily.
Windows Developer Mania takes place at all 167 Borders stores nationwide. Key elements of the promotion include the following:
Thirty percent off the price of select development titles by QUE , including “Special Edition Using Microsoft Visual InterDev
,” “Dan Appleman’s Developing ActiveX
™Components With Visual Basic® 5.0,” “Special Edition Using Visual C++® , New Edition,” Special Edition/Using MFC and ATL” and “Special Edition Using FrontPage
The Windows Developer Mania CD-ROM free with any purchase of a QUE title. The CD is filled with tools, samples, links, documents, digital QUE books and other resources to build powerful Windows-based solutions. Key software on the CD includes the Microsoft Internet Explorer 4.0 Platform Preview, the Visual J++
Web development system 1.1 Trial Edition and the Visual Basic programming system Custom Control Edition.
The Windows Developer Mania Sweepstakes, in which selected Windows Developer Mania CDs enable their holders to win prizes, including a developer workstation by Compaq Computer Corp. valued at over $5,000; Microsoft Developer Network universal subscriptions, worth $2,500; admission to the next Microsoft Professional Developers Conference, worth $1,500; and a Windows CE operating system-based PC Companion handheld device from Compaq, worth $750. (This promotion is open to U.S. residents except those in Florida, Puerto Rico and where prohibited by law.)
A free copy of QUE Publishing’s “Special Edition Using Windows NT
Server 4.0,” a $50 value, will be given to anyone who sends QUE the cover from a computer software trade book featuring an operating system other than Windows. During the DevMania promotion, this best-selling technical manual for Windows NT will be exchanged for any book cover featuring an operating system other than Windows, such as UNIX, Macintosh or OS/2. See QUE’s Web site for more details.
A one-day Windows Developer Mania event on June 26 at select Borders locations. The Developer Mania promotion culminates with special presentations in 21 Borders stores coast to coast, at which Microsoft personnel will demonstrate the latest Windows-based technologies and strategy, as well as provide more opportunities to win prizes and T-shirts. The following cities will be hosting this exclusive event: Emeryville, Calif.; Oak Brook, Ill.; Rochester, N.Y.; Framingham, Mass.; Vienna, Va.; Minnetonka, Minn.; Schaumburg, Ill.; Milpitas, Calif.; Columbia, Md.; Bridgewater Township, N.J.; Dunwoody, Ga.; Overland Park, Kan.; Pleasanton, Calif.; Duluth, Ga.; Fairfax, Va.; Mesa, Ariz.; Ann Arbor, Mich.; San Rafael, Calif.; Cary, N.C.; and Lewisville, Texas. The first 25 people at each store who sign up for a membership in their local Windows user group will receive a $10 discount toward the cost of a one year membership, compliments of Microsoft. All who attend the Borders-Microsoft Developer Mania presentations may be eligible for chances to win free software, books and T-shirts (while supplies last).
“This is a unique opportunity for developers to see the latest tools and support from Microsoft, to get special deals on Windows development content and a chance to win some great Windows prizes,” said Tod Nielsen, general manager of the developer relations group at Microsoft. “We’re delighted to be working with QUE and Borders to increase the information and resources available to developers.”
“Millions of developers and experienced users depend on QUE’s ‘Special Edition Using’ titles to learn how to maximize the Microsoft Windows platform, development tools and Internet solutions,” said Roland Elgey, president and publisher of QUE. “This three-week celebration is our way to say ‘thank you’ to these loyal QUE readers.”
“We’re very excited to be working with Microsoft and QUE to make Borders the place for developers to go for the information and support they need,” said Alexandra Elliott, publicity and promotions coordinator at Borders Inc. “No bookseller has ever attempted a developer promotion on this scale.”
For more information on the Windows Developer Mania promotion, including locations and registration information for the June 26 event, visit http://www.microsoft.com/msdn/devmania/ or call your local Borders store.
QUE is an imprint of Macmillan Computer Publishing USA (MCP), which includes Sams Publishing, New Riders, Hayden Books, Sams.net, Ziff-Davis Press, Waite Group Press, Macmillan Technical Publishing, Lycos Press, Cisco Press, Adobe Press, Borland Press, Earth Web Press, Red Hat Press and QUE Education and Training. MCP is a unit of Macmillan Publishing USA, the world’s largest reference book publisher. Macmillan Publishing USA is a division of Simon & Schuster, the publishing operation of Viacom Inc. For more information, customers can visit QUE’s Web site at (http://www.quecorp.com/)
Founded in Ann Arbor, Mich., in 1971, Borders stores have become places for social gatherings and forums for ideas and entertainment. Borders is committed to bringing local and national authors, politicians, musicians and celebrities to its stores. Customers can find out who’s coming to Borders by picking up a calendar of events at any one of Borders’ 167 stores across the United States or by checking the Borders Web site at (http://www.borders.com/) .
Founded in 1975, Microsoft (NASDAQ
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.
Microsoft, Windows, Visual InterDev, ActiveX, Visual Basic, Visual C++, FrontPage, Visual J++ and Windows NT are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
Borders is a registered trademark of Borders Inc.
Other product and company names herein may be trademarks of their respective owners.
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