Slate Magazine to Become Anchor Tenant on AOL

REDMOND, Wash., and DULLES, Va., Sept. 16, 1997 — The Slate
interactive magazine of news, politics and culture ( and America Online Inc. (AOL) today announced an agreement in which Slate will become an anchor tenant on AOL’s upcoming, revamped News Channel Newsstand. As part of the one-year agreement, Slate will have a continuous presence on AOL’s Newsstand, increasing distribution of Slate content by reaching AOL’s worldwide audience of over 9 million members.

Bob Pittman, president and chief executive officer of AOL Networks, said,
“We are excited about the opportunity to provide our members with quick and easy access to this cutting-edge online publication. Slate is a pioneer in the rapidly expanding area of Web publishing, and I am confident that its decision to team up with AOL will prove to be a winning combination of top content and key distribution. It’s also one more example of how our anchor tenancy concept, which puts top brand-name news, information, entertainment and commerce at the fingertips of our members and drives business to our tenants, is attracting world-class content.”

“This agreement with America Online will introduce millions of additional people to the fastest way to get smart about the news and events of the week,”
said Michael Kinsley, editor of Slate magazine.
“We at Slate look forward to working with the staff of the News Channel to provide AOL members some of the most intelligent and entertaining journalism on news, politics and culture to be found online.”

AOL members will be linked to the Slate Web site via a customized
“welcome mat,”
which will be designed to speed access and improve the member experience in navigating the Slate site. AOL members will also be able to link to Slate by entering the keyword
and Slate will be listed under the AOL Directory of Services and its
feature. Slate will also have the opportunity to integrate its content into AOL’s channel programming.

Slate was launched on June 24, 1996. Its features include Today’s Papers, a daily analysis of front-page stories from the five major daily newspapers; The Week/The Spin, a savvy update on the news and how it’s playing in the media; and In Other Magazines, an advance look at national news magazines before they hit the newsstands. Additional features cover topics including books, movies, technology, medicine and academia.

America Online Inc., based in Dulles, Va., is the world’s leading Internet online service, with over 9 million members worldwide. AOL, founded in 1985, offers its subscribers a wide variety of interactive services including electronic mail, Instant Message features, entertainment, reference, financial information, computing support, interactive magazines and newspapers, as well as easy access to all the services of the Internet.

Founded in 1975, Microsoft (NASDAQ
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.

Microsoft and Slate are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

Other product and company names herein may be trademarks of their respective owners.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at on Microsoft’s corporate information pages.

Related Posts