Sidewalk, the Personalized Guide to Entertainment and Recreation, Goes Live in Denver

DENVER, Oct. 15, 1997 — No more excuses for hiking the same trail again, missing the one concert you wanted to see, or enduring another evening of takeout and TV reruns when a vast array of entertainment and recreation options awaits. The Denver Sidewalk
city guide, published by Microsoft Corp., is now available on the World Wide Web at ( .

Colorado’s high country has hundreds of hiking trails, dozens of golf courses and 25 ski areas. Denver has more than 50 movie complexes and more than 2,000 restaurants. Sporting events. Museums. Galleries. “Yet, people are working longer hours and paying the price in their social lives,” said Brad Struss, general manager of Denver Sidewalk.

Sidewalk research shows that most people have less free time and more entertainment and recreation options than ever before. At the end of a long workday or week, they find it challenging to sort through the array of options and get motivated to try new things.

“Sidewalk is designed to be your virtual entertainment and recreation adviser, matching your tastes and interests with the best Denver and the Rocky Mountains have to offer,” said Joe Rassenfoss, executive producer, Denver Sidewalk.

The Sidewalk team of editors tracks down hundreds of events every day in the Denver area, as well as recreational opportunities throughout Colorado. “We even go one step further to make sure you don’t miss the events you care about most,” Rassenfoss said. “You can ask Sidewalk to be on the lookout for a favorite performer or the snow conditions at a specific ski area, and Sidewalk will notify you via e-mail when tickets go on sale or when it’s time to hit the slopes.”

During ski season, Sidewalk will have extensive, in-depth coverage of ski and road conditions through the Sidewalk Ski Report, a customized e-mail update that will include useful information on lodging and lift ticket discounts, special events and equipment information. Sidewalk also includes detailed, easy-to-read trail maps for hiking and biking across the state.

Sidewalk has joined with Colorado Ski Country USA, E-scape Media and the Boulder Planet to offer comprehensive information on the local entertainment and recreation scene. “We’re thrilled to be working with the local media that share our vision for helping residents get out and enjoy Denver,” Rassenfoss said.

Other Sidewalk city guides scheduled to launch this year include Washington, D.C., San Diego and Sydney, Australia. Guides to Seattle, New York, Boston,

San Francisco, Houston and the Twin Cities are already available.

Founded in 1975, Microsoft (NASDAQ
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.

Microsoft and Sidewalk are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

Other product and company names herein may be trademarks of their respective owners.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at on Microsoft’s corporate information pages.

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