Reba and Microsoft Collaborate on Her Newest Release,
“If You See Him”
REDMOND, Wash., May 19, 1998 — Microsoft Corp. today announced that Reba’s first enhanced CD,
“If You See Him,” is scheduled to be released June 2. Microsoft worked with Starstruck Entertainment Inc. to develop the enhanced CD, which contains exciting additional content for PC users, such as a Reba-customized version of Microsoft® Internet Explorer 4.0 and access to four previously unreleased songs.
Because “If You See Him”
is an enhanced CD, it comes with a multitude of added benefits for PC users. In addition to the customized browser, the CD includes Reba photos, screen savers, videos, interactive pictures, online information and an exclusive behind-the-scenes video of her tour. The CD also comes with Microsoft NetShow
software, which allows users to view video content on the Internet without time-consuming downloads. Fans can access Reba’s Web site (http://www.reba.com/) from the CD and view streamed videos exclusive to NetShow streamed videos of Reba discussing each of her new songs, as well as clips of Reba talking about making the album.
“When I work on my computer, the main thing I like is to keep things simple,”
“That’s what I wanted for my fans on my enhanced CD and Album site, and that’s what Microsoft delivered: simple to operate, fascinating to behold. It has that personal link that I want to keep between my fans and me. Microsoft has made it possible for me to share with my fans more information and behind-the-scenes glimpses into what I do than ever before.”
Rob Bennett, group product manager for the personal and business systems group at Microsoft, added,
“We’re thrilled to have the opportunity to showcase Microsoft technologies including Internet Explorer 4.0 and NetShow on Reba’s new CD and Web site. Reba fans will be impressed with her cutting-edge Web site, and Microsoft is excited to be part of it.”
If You See Him
Reba’s Web site will feature daily activities to count down the seven days preceding the release of
“If You See Him.”
Day 7, May 27: Countdown kickoff with an online story about all the features of the enhanced CD
Day 6, May 28: An interview with the CD producer, David Malloy
Days 5 through 2, May 29-June 1: Four previously unreleased song clips – one new song on the site each day
Day 1, June 2: A release party with a video of Reba, a trivia chat for online fans, links to a listener poll and the new Album Web site.
On June 2, the Album Web site, featuring
“If You See Him,”
will launch around the world at the same time as the release of the enhanced CD. Customers will be able to watch streaming video of Reba and her videos using Microsoft NetShow. The
“If You See Him”
site will feature exclusive videos of Reba introducing each song, talking about making the album, audio clips of each song,
“If You See Him”
music video clips, an interactive music video and recent editorial reviews of the CD.
The Countdown to Release and Album Web sites were produced by Starstruck Entertainment and developed by Microsoft Studios. The sites were designed to highlight the
benefits of Internet Explorer 4.0 and NetShow. Customers will be able to view exciting animation through Dynamic HTML and view an innovative interactive music video with NetShow streaming technology. Reba’s fans who use Internet Explorer 4.0 and NetShow will experience full video, audio and Dynamic HTML animations. There is also a text-based version of the Web site for users of browsers that don’t support new technologies such as Dynamic HTML.
Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.
Microsoft and NetShow are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
Other product and company names herein may be trademarks of their respective owners.
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