Microsoft and Eddie Bauer Make Dad Look Good on and off the Course With Father’s Day Promotion
REDMOND, Wash., June 1, 1998 — Besides breaking par, the two biggest challenges dads often have with golfing are getting on the course often enough and looking good while there. With Microsoft® Golf 1998 Special Edition and Eddie Bauer Inc., moms and kids can now put Dad on the course 365 days a year, 24 hours a day and while their form may not show dramatic improvement, their style certainly will.
As part of a collaborative Father’s Day effort, Microsoft Corp. and Eddie Bauer today announced their 1998 Father’s Day Golf promotion. Customers who purchase $75 worth of Eddie Bauer merchandise between June 1 and June 21 will receive a copy of the Microsoft Golf 1998 Special Edition game nine championship holes of golf from the Preserve 9 at Michigan’s new Bay Harbor Golf Club. The CD-ROM golf game for the personal computer is a custom version of Microsoft’s newest golf game, Microsoft Golf 1998 Edition, created specifically for Eddie Bauer.
“We’re thrilled that our first golf and clothing promotion is with a sportswear authority like Eddie Bauer,”
said John Rodman, product manager for Microsoft Golf at Microsoft.
“Dads will get some stylish clothing to wear on and off the course. And, with this game, they’ll be able to tee up any time they have the urge to play a round of golf.”
The game doesn’t contain just nine holes of golf, either. Virtual golfers who obtain the Eddie Bauer Special Edition qualify for a $10 mail-in upgrade rebate for the full Microsoft Golf 1998 Edition. Consumers who have the Microsoft Golf 1998 Special Edition CD-ROM from Eddie Bauer also may receive two free months of unlimited access to the MSN
Premier online service, one free month and a 30 percent discount on the monthly subscription rate to Microsoft Investor, and one free month of unlimited play on the Fighter Ace
online multiplayer game on the Microsoft Internet Gaming Zone. (Connect-time charges may apply. Visit http://www.microsoft.com/sports/golf/ for offer restrictions.)
Microsoft Golf 1998 Edition is Microsoft’s fourth golf game and is considered by many golfers to be the next best thing to being on the course. The game’s realism comes from a combination of 3-D course graphics, video-captured animations and CD-quality, location-based sounds. The game offers a number of customization options, allowing players to test real-world scenarios by changing variables such as club distance, strength, ball spin and height, and weather. Golf balls even bounce and roll in accordance with the type being played. Virtual golfers who have the game’s full version can play a round with anyone who has the software through a modem, local area network or the golf lobby on Microsoft’s Internet Gaming Zone, at (http://www.zone.com/) .
“Our relationship with Microsoft is no coincidence,”
said April Graves, Eddie Bauer marketing manager, promotions and sponsorships.
“Eddie Bauer is expanding its golfwear assortment and offering the newest Microsoft golf game is a timely and natural extension of Eddie Bauer’s sportswear collection. More important, two Northwest companies are collaborating in a brand new way, bringing customers a relevant, meaningful offer.”
Redmond, Wash.-based Eddie Bauer Inc., founded in 1920, is a wholly owned subsidiary of Spiegel Inc. and is a leading specialty retailer of Eddie Bauer brand clothing, accessories and home furnishings for the active casual lifestyle. Eddie Bauer brand merchandise is available through more than 500 stores worldwide, through the company’s catalogs and on its Web site at (http://www.eddiebauer.com) .
The Father’s Day Golf promotion is taking place at all participating Eddie Bauer locations throughout the United States and Canada, except AKA Eddie Bauer and Eddie Bauer Home Stores. Microsoft Golf 1998 Edition is available through most major PC software outlets for approximately $54.95.
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