SEATTLE, Oct. 28, 1998 — Seattle-based Coldwell Banker Bain Associates and Microsoft Corp. today announced an agreement that will place the local real estate firm’s listings of homes for sale on the MSN® HomeAdvisor
online real estate service. With the agreement, Coldwell Banker Bain, one of Seattle’s top real estate firms, joins a vast nationwide network of brokers that have placed their listings on the first comprehensive guide to the home-buying process.
The agreement enables customers who have listed their homes for sale with Coldwell Banker Bain in the Puget Sound region to receive the broadest possible local, regional and national exposure for their properties via HomeAdvisor at no additional cost. Consumers will also be able to e-mail Coldwell Banker Bain agents from each of its listings.
“Coldwell Banker Bain takes its affiliations seriously, partnering only with select organizations like Microsoft that uphold our standards for quality,”
said William J. Riss, president of the 550-agent firm.
“More and more, customers are asking for new avenues for marketing their homes. By putting our listings on HomeAdvisor, we’re reaching a whole new audience of potential buyers.”
Coldwell Banker Bain adds to the industry-leading coverage of the Pacific Northwest in HomeAdvisor, which already includes home listings from market leaders such as John L. Scott Real Estate in Seattle, RE/MAX and The Equity Group Inc. Realtors in Portland, Ore. In addition, HomeAdvisor has signed agreements with several other Seattle-area real estate agents and brokers, including Sutton Real Estate Inc. in Mill Creek, Inov8 Real Estate Inc. in Bothell, Lake & Company Real Estate Inc. in Seattle, and MacPherson’s Better Homes & Gardens in Shoreline.
“We are thrilled to be providing consumers in the Puget Sound area with the most comprehensive selection of homes available on any national home-listing site,”
said Ian Morris, group product manager for Microsoft HomeAdvisor.
“People looking for a home in the Pacific Northwest now have one site that offers detailed listings for a majority of homes on the market. Coldwell Banker Bain is a Pacific Northwest leader in real estate and we are proud to add its listings to HomeAdvisor.”
The information supplied by Coldwell Banker Bain will be available in the Homes section of HomeAdvisor. HomeAdvisor consists of five core areas, designed around the information and tools that home buyers care most about: understanding the home-buying process, finding the right neighborhood, finding the right home, securing a mortgage, and understanding the offer and closing process.
HomeAdvisor is the Internet’s most complete guide for finding homes and loans, combining Microsoft® technology with services and expertise from some of the most trusted names in the real estate industry. It empowers consumers through every step of the home-buying process and is the first Internet site to fully integrate content and services such as neighborhood, crime and school statistics with homes, loans, editorial content and expert advice. Part of the MSN network of Internet services, HomeAdvisor launched in July 1998 and is accessible free on the World Wide Web at http://www.homeadvisor.com/ (connect-time charges may apply).
Founded in Seattle in 1972, Coldwell Banker Bain Associates is currently the fourth top producer among Coldwell Banker affiliates nationwide and one of Washington state’s top-producing residential real estate companies. Coldwell Banker Bain serves the Puget Sound region from 12 residential and two commercial sales offices, from Magnolia to North Bend and from Everett to Renton-Kent. Visit http://www.cbbain.com/ for additional information or to search through the more than 20,000 homes listed with the Northwest Multiple Listing Service.
Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.
Microsoft, MSN and HomeAdvisor are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
Other product and company names herein may be trademarks of their respective owners.
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