LinkExchange Unveils Revenue Avenue – Largest Hub on the Web For Revenue-Generating Affiliate Programs for Web Site Owners

REDMOND, Wash., Dec. 16, 1998 — LinkExchange, acquired by Microsoft Corp. in November, today launched its premier affiliate hub, Revenue Avenue ( ). Revenue Avenue allows small businesses to generate revenue and enhance the content of their Web sites by joining a wide array of affiliate programs or starting their own through LinkExchange’s leading ClickTrade service.

Revenue Avenue is the largest resource for more than 1,000 online affiliate programs bringing over 30,000 Web site owners together with relevant merchants for revenue-generating opportunities. As members of an affiliate program, Web site owners can place links to other sites and be paid for generated clicks, leads or sales.

In conjunction with the launch of Revenue Avenue, the MSN
™network of Internet services is kicking off a promotion for Web site owners to join the MSN affiliate program. Members of the program will be paid for generating traffic or driving paying customers to selected MSN sites. Participating MSN sites include the Encarta® multimedia encyclopedia, the Expedia
travel service, the CarPoint
™online automotive service, MSN Gaming Zone, the Sidewalk® online guide, the HomeAdvisor
online real estate service, the MoneyCentral
™personal finance online service and the Slate® online magazine.

“Revenue Avenue builds on our strategy to help our small-business members start earning revenue from and drive traffic to their sites,”
said Mark Bozzini, CEO of LinkExchange.
“This service makes it easy for members to join programs and take advantage of special offers by best-of-breed sites, like MSN, which can increase their revenue potential quickly.”

“The ClickTrade affiliate program has been one of the most beneficial programs we have ever implemented to increase net sales,”
said Lance Cleveland, founder of the Lobsternet ( ).
“In addition to saving tremendous time and energy, our sales are up more than 400 percent, thanks in part to LinkExchange. The launch of Revenue Avenue will help us attract even more affiliate partners and increase our nationwide lobster shipments – not bad for a small New England dockside business.”

About LinkExchange Services

LinkExchange ( ) is a leading provider of services to Web site owners, including small businesses and publishers that are interested in taking advantage of the enormous opportunities on the Web. Over 800,000 customers have used one or more of LinkExchange’s services to increase traffic and build online revenues. In addition to Revenue Avenue, other popular LinkExchange services include the following:

  • Banner Network. Web site owners build exposure with free online advertising by showing banner ads on their site in exchange for placing ads on other network sites.

  • Express Store. Small businesses and Web site owners increase traffic through online ad campaigns that fit their budgets ($50 to $1,000) while gaining exposure on leading sites including Yahoo!, BabyCenter, GameSpot and PC World Online.

  • Submit It!. Site owners increase online exposure by submitting their Web sites quickly and easily to their choice of over 400 search engines.

  • ListBot. Businesses easily develop e-mail lists to keep in touch with customers and encourage them to return to their Web sites.

  • Merchant Planet. Small businesses easily create an online store and accept credit cards to sell merchandise online.

About MSN

MSN is the network of Internet services from Microsoft that helps people better organize the Web around what’s important to them. The network of MSN services, located on the Web at ( ), helps people easily stay in touch with friends and colleagues, make smart and secure purchasing decisions, and get more done. MSN offers award-winning
e-mail functionality; personal communications services; customizable access to news; popular sites for travel, investing, automotive services, shopping and more; an online community; a Web search engine and directories; and top-rated Internet access.

About Microsoft

Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.


Microsoft, MSN, Encarta, Expedia, CarPoint, Sidewalk, HomeAdvisor, MoneyCentral and Slate are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

Other product and company names herein may be trademarks of their respective owners.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at on Microsoft’s corporate information pages.

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