Forget the Crowded Store, Sidewalk Sale Hits the Internet

REDMOND, Wash., March 1, 1999 — It’s a yellow-dot, red-tag, blue-light special, with hundreds of national and local prizes rolled into one giant, national Sidewalk Sale. From March 1 through 21, the MSN
™Sidewalk® online guide will team up with more than 200 merchants to host one of the biggest online sales and sweepstakes ever. Consumers will have the opportunity to win more than 400 prizes and discounts totaling $100,000. MSN Sidewalk is an online guide designed specifically to help consumers make better decisions about how to spend their time and money.

Visitors to the Sidewalk Sale will learn about discounts at local retailers and have the opportunity to win great prizes, including airline tickets, golf clubs, a 14-karat-gold diamond ring and a one-week dream vacation in an RV. Merchants from more than 20 cities across the country have donated prizes and are offering discounts to users who visit MSN Sidewalk during the Sidewalk Sale. Other prizes include cell phones, computers and flowers for a year.

“More than 4 million users visit Sidewalk every month for help in making decisions about what to buy in their area,”
said Matt Kursh, business manager for MSN Sidewalk.
“We’re happy to reward those visitors and provide a new way for our advertisers to reach users with compelling, timely offers.”

Online consumers can enter to win prizes in their area by completing an entry form available on MSN Sidewalk or by sending the form in mail. Contestants must be 18 years or older and a U.S. resident. Local sweepstakes are open to legal residents of each MSN Sidewalk state, and the national MSN Sidewalk sweepstakes is open to any U.S. resident.

MSN Sidewalk is free on the World Wide Web (connect-time charges may apply) at and is a featured offering on MSN at . MSN is the network of Internet products and services from Microsoft that helps people better organize the Web around what’s important to them. MSN offers award-winning e-mail functionality; personal communications services; customizable access to news; popular sites for travel, investing, automotive services, shopping and more; an online community; a Web search engine and directories; and top-rated Internet access. MSN Sidewalk has been integrated into the MSN network of Internet services, which makes it easier for consumers to keep in touch, stay informed and get more done.

Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.

Microsoft, MSN and Sidewalk are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. Other product and company names herein may be trademarks of their respective owners.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at on Microsoft’s corporate information pages.

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