Microsoft Home-Buying Guide Adds Valuable New Content With’s Extensive Database of Home Furnishings and Advice

BUCHANAN, Mich., and REDMOND, Wash., Nov. 1, 1999 — TM and Microsoft Corp. today announced a multimillion dollar agreement that makes the exclusive furniture content provider for the MSN TM HomeAdvisor TM online real estate service. Links to’s extensive database of home furnishings and editorial content will be featured on HomeAdvisor beginning today at ., with over 100 name brand manufacturers and approximately 75,000 products to choose from, offers visitors to HomeAdvisor and the MSN network of Internet services the largest selection of home furnishings available on the Web. As a result of this agreement, renters, new home buyers and established home owners will be able to more easily find the furnishings they need to make their home complete. content is linked to a new Furnishings category in the Resources & Services section of HomeAdvisor, as well as through a FurnitureFind link in the HomeAdvisor Partner Center.

“HomeAdvisor is an excellent place to advertise and a perfect match for the services we provide,”
said Stephen Antisdel, president of
“Through HomeAdvisor and its powerful connection to MSN, we will be able to drive a higher volume of shoppers to our Web site, where they can choose items for their homes from the best selection of furniture and home furnishings online.”

“’s extensive resource of home furnishings allows us to bring an exciting new addition to our site and to our consumers,”
said Ian Morris, group product manager for MSN HomeAdvisor.
“By advertising on HomeAdvisor, gains access to the premier Web destination for new homeowners and consumers who are very likely in need of new furnishings for their home. We look forward to working with to make our site an even more powerful resource for new home buyers, homeowners and, with this addition, consumers looking to refurnish.”

This is the latest distribution agreement reached between HomeAdvisor and major content providers and some of the nation’s premier advertisers in the past six months. HomeAdvisor has other premier advertising agreements with Sears, Roebuck and Co.;; AllState Insurance; and State Farm Insurance.

About is in Buchanan, Mich. and has grown from fewer than 40 to some 160 employees in just the last year. Since 1996, has pioneered furniture e-commerce with innovations that include free Kid Glove Home Delivery TM , Kid Glove Assured Service TM , exclusive 24/7 live customer assistance by Certified Home Furnishings Advisors TM , and a comprehensive Best Value Guarantee. With 47 years of retail furniture history behind them, the people have created a unique, service-oriented online environment showcasing over 100 name brand manufacturers with some 75,000 home furnishings products available. is a sponsor of the Better Homes and Gardens Millennium Home Project, a Looksmart
“Best of the Web”
site, and member of online consumer organizations Netcheck, PrivateEye, Webwatchdog, BBBOnline and VeriSign. is located on the Web at .

About MSN HomeAdvisor

MSN HomeAdvisor is the Internet’s most complete guide for finding homes and loans, combining Microsoft® technology with services and expertise from some of the most trusted names in the real estate industry. It empowers consumers through every step of the home-buying process and is the first Internet site to fully integrate content and services such as neighborhood crime and school statistics with homes, loans, editorial content and expert advice. HomeAdvisor has received numerous industry accolades, including the Inman Innovator Award as best residential real estate site, PC Magazine’s Top 100 Web site and Yahoo! Internet Life’s Best of the Best award. Part of the MSN TM network of Internet services, HomeAdvisor launched in July 1998 and is free on the World Wide Web at (connect-time charges may apply).

About MSN and Microsoft

The MSN network of Internet services helps people better organize the Web around what’s important to them. Located on the Web at ( ), the MSN network of Internet services helps people easily stay in touch with friends and colleagues, make smart and secure purchasing decisions, and get more done. MSN offers award-winning e-mail functionality; personal communications services; customizable access to news; popular sites for travel, investing, automotive services, shopping and more; an online community; a Web search engine and directories; and top-rated Internet access. The MSN network of Internet services reaches more than 45 percent of users on the Internet each month, according to Media Metrix figures for August 1999.

Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software – any time, any place and on any device.


Microsoft, HomeAdvisor and MSN are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries., Kid Glove Home Delivery, Kid Glove Assured Service and Certified Home Furnishings Advisors are trademarks of Inc.

Other product and company names herein may be trademarks of their respective owners.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at on Microsoft’s corporate information pages.

Related Posts