Experiences Largest Monthly Readership Ever in September

REDMOND, Wash., Nov. 15, 1999 — ( ) experienced another jump in readership in September, according to Internet rating firm Media Metrix. The increased traffic resulted in the largest monthly readership ever for the Slate® online magazine, with 1.17 million readers visiting the site.

Since February, when it became a free-content site,, Microsoft Corp.’s online magazine of news, politics and culture, has experienced a 500 percent increase in the number of unique users per month who visit the site.

For September, Internet reach of was 1.8 percent. In January, the last month was a subscription site, its reach was 0.4 percent and the site’s unique users totaled 222,000.

In addition to its growing audience, has also experienced a surge in advertising revenue. In the past three months, it has signed 13 new advertisers for combined revenues of more than $2.5 million.

“We’re extremely pleased with our Media Metrix rating and the fact that, the No. 1 online magazine, has reached our largest monthly audience ever,”
said Scott Moore, publisher.
“We’ve generated serious momentum, and we hope to continue to build on both these increases – readers and ad revenue. The volume of our traffic combined with high quality demographics puts on a competitive footing with The New York Times on the Web.”

Building on the gains in readership and ad revenue, recently announced an e-commerce initiative with Via the deal, store shoppers can contribute to charity with their purchases at the store.

In addition, since launched a free daily e-mail of its home page in late July, more than 500,000 people have subscribed to the daily delivery. By subscribing to this e-mail feature, available in either Web or text format with hot links to stories, readers can quickly keep abreast of daily updated Slate content through reminders delivered to their e-mail inbox every day.

About is the No. 1 online magazine founded and edited by Michael Kinsley and published by Microsoft. Slate provides readers with an informed perspective on news, politics and culture and is a member of the TM network of Internet services from Microsoft that helps people better organize the Web around what’s important to them.

About Microsoft

Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software – any time, any place and on any device.

Microsoft, Slate and are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

Other product and company names herein may be trademarks of their respective owners.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft® Web page at on Microsoft’s corporate information pages.

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