Slate.com Experiences Largest Monthly Readership Ever in September

REDMOND, Wash., Nov. 15, 1999 — Slate.com ( http://www.slate.com/ ) experienced another jump in readership in September, according to Internet rating firm Media Metrix. The increased traffic resulted in the largest monthly readership ever for the Slate® online magazine, with 1.17 million readers visiting the site.

Since February, when it became a free-content site, Slate.com, Microsoft Corp.’s online magazine of news, politics and culture, has experienced a 500 percent increase in the number of unique users per month who visit the site.

For September, Internet reach of Slate.com was 1.8 percent. In January, the last month Slate.com was a subscription site, its reach was 0.4 percent and the site’s unique users totaled 222,000.

In addition to its growing audience, Slate.com has also experienced a surge in advertising revenue. In the past three months, it has signed 13 new advertisers for combined revenues of more than $2.5 million.

“We’re extremely pleased with our Media Metrix rating and the fact that Slate.com, the No. 1 online magazine, has reached our largest monthly audience ever,”
said Scott Moore, Slate.com publisher.
“We’ve generated serious momentum, and we hope to continue to build on both these increases – readers and ad revenue. The volume of our traffic combined with high quality demographics puts Slate.com on a competitive footing with The New York Times on the Web.”

Building on the gains in readership and ad revenue, Slate.com recently announced an e-commerce initiative with GreaterGood.com. Via the deal, Slate.com store shoppers can contribute to charity with their purchases at the Slate.com store.

In addition, since Slate.com launched a free daily e-mail of its home page in late July, more than 500,000 people have subscribed to the daily delivery. By subscribing to this e-mail feature, available in either Web or text format with hot links to stories, Slate.com readers can quickly keep abreast of daily updated Slate content through reminders delivered to their e-mail inbox every day.

About Slate.com

Slate.com is the No. 1 online magazine founded and edited by Michael Kinsley and published by Microsoft. Slate provides readers with an informed perspective on news, politics and culture and is a member of the MSN.com TM network of Internet services from Microsoft that helps people better organize the Web around what’s important to them.

About Microsoft

Founded in 1975, Microsoft (Nasdaq
“MSFT”
) is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software – any time, any place and on any device.

Microsoft, Slate and MSN.com are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

Other product and company names herein may be trademarks of their respective owners.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft® Web page at http://www.microsoft.com/presspass/ on Microsoft’s corporate information pages.

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