REDMOND, Wash., Feb. 20, 2002 — The MSN network of Internet services today announced that according to the latest Jupiter Media Metrix1 reports, MSN has achieved an incredible reach with more people coming to MSN for many of their online activities. MSN experienced larger unique-user growth in the United States than the competition and through its deep relationships with leading content and services providers has notably increased its number of unique users in key channels. Our strategy of forming strong business relationships is working. MSN has helped the number of ESPN.com users grow by more than 60 percent since the relationship started last September2, said Yusuf Mehdi, vice president of MSN at Microsoft Corp. Our providers are seeing the results; we continue to see top performance in key areas; and most important, consumers are benefiting from the combination of strengths.”
MSN provides consumers with what they are looking for through vertical channels such as MSN Careers, MSN WomenCentral and MSN Greetings. The successful relationships with leading content and service providers, including ESPN.com, Monster, Overture Services Inc., American Greetings Corp.3 and WebMD Health, have continued to bolster MSN business.
Jupiter Media Metrix data revealed the following numbers:
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From working with Monster, MSN Careers was up by 126 percent in unique users1 in January.
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No. 1 on the Web1, MSN Search saw a 13 percent increase in unique users1 and has just extended its relationship with Overture to incorporate Overture listings in the Sponsored Sites section of the MSN Search results page for the United States, Canada and the United Kingdom.
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MSN Health was up by 47 percent in unique users1 as consumers continued to value the content provided by WebMD Health.
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MSN WomenCentral was up by 91 percent in unique users1 in January.
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MSN City Guides was up by 129 percent in unique users1 in January.
“Our relationship with MSN thus far has proven extremely valuable and has exceeded our goals,” said John Skipper, senior vice president and general manager of ESPN.com. “Were able to connect with an even broader audience, and the growth in ESPN.coms traffic over the past few months has been phenomenal.”
“MSN has done an awesome job of integrating and promoting eGreetings, said Charlie Fink, president of the AmericanGreetings.com Network. MSN has really helped us transition from an entirely free site to a subscription service and accounts for over half of the new subscribers on eGreetings.com.”
“Monster has seen a 50 percent increase in unique user traffic since combining our leading job service and content with the resources of MSN, said Steve Pogorzelski, president of Monster. Tangible results, such as increased job searches and resume submissions, have exceeded our expectations, and we are very excited about the future of this relationship and its incredible benefit for consumers.”
About MSN
MSN attracts more than 270 million unique users worldwide per month. Available in 34 markets and 18 languages, MSN is a world leader in delivering Web services to consumers and digital marketing solutions to businesses worldwide. The most useful and innovative online service today, MSN brings consumers everything they need from the Web to make the most of their time online. MSN is located on the Web at http://www.msn.com/. MSN worldwide sites are located at http://www.msn.com/worldwide.ashx.
About Microsoft
Founded in 1975, Microsoft (Nasdaq MSFT) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software any time, any place and on any device.
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Jupiter Media Metrix Monthly Flash reports, December 2001 and January 2002
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Jupiter Media Metrix data, August 2001 and January 2002
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American Greetings owns eGreetings.com.
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