My Virtual Model Dressing Room Debuts on MSN

REDMOND, Wash., April 24, 2002 — My Virtual Model Inc., developers of standard-setting online visualization and sizing technologies, and the MSN® network of Internet services, today announced the launch of the My Virtual Model™
Dressing Room on MSN eShop.

Located at, the My Virtual Model Dressing Room on MSN eShop enables men and women to try on hundreds of outfits online, in the comfort of their home or any other location with Internet access. Customers create their interactive model simply by providing information on their body type, features, face and hair. The process is simple and takes just minutes to complete. Each password-protected model is completely confidential and saved for unlimited repeat use.

Using an intuitive interface, which features separate rows of tops and bottoms, mixing & matching outfits is easy, fast and fun. In addition, customers can use the E-mail my Model feature to dress their model in a particular outfit and e-mail it to friends or family for fashion feedback; use the Rotate feature to see what they look like from a 360-degree angle; and click Close-Up to get a closer look at garment design details. Best of all, buying the clothes on their model is just a few simple clicks away.

“MSN, with the addition of the My Virtual Model Dressing Room, and its retail clients are putting the user at the center of the fashion experience,”
said Louise Guay, CEO of My Virtual Model Inc.
“MSN eShop connects millions of users to the worlds leading fashion retailers, making it the best place on the Internet to deploy our interactive mirror technology. Based on our experience with established clients, we are confident that the merchants on MSN eShop will enjoy increased sales, thanks to the My Virtual Model™ Dressing Room,”
Ms. Guay added.

Shoppers can use their model at MSN eShop to explore a growing number of fashion brands, direct merchants and retailers. Today, Fossil (NASDAQ: FOSL), Lands End and Orvis are live, while many other industry leaders will soon join the My Virtual Model Dressing Room on MSN eShop.

“With the addition of the My Virtual Model Dressing Room on MSN eShop, now more than ever, consumers can feel confident about buying clothes online in the comfort of their own home,”
said Jim Barr, general manager of commerce services at MSN.
“As the only portal to offer mirror-image technology, MSN is giving consumers one-click access to a more useful shopping experience.”

About My Virtual Model Inc.

My Virtual Model Inc. has set the standard for online apparel shopping. Two core technologies the My Virtual Model Dressing Room and My Virtual Model Fit enable consumers to try on clothes on the Internet. For merchants, deploying My Virtual Model technology improves bottom-line profitability by increasing revenues while cutting costs. Shoppers using My Virtual Model solutions spend more, buy more and return far fewer items resulting directly in reduced shipping and handling costs.

Clients Lands End, Nutri/System,, Guess?, Maxim Online (featuring Adidas, Nautica and Paul Fredrick), (featuring Elisabeth by Liz Claiborne, SizeAppeal, Just My Size and Ulla Popken), American Eagle Outfitters and MSN (featuring Fossil, Lands End and Orvis) offer the My Virtual Model Dressing Room. Leading retailers Kenneth Cole and Orvis offer My Virtual Model Fit. Lane Bryant, Crossing Pointe and offer both the My Virtual Model Dressing Room and My Virtual Model Fit.

Headquartered in Montreal, Canada, My Virtual Model Inc. employs 200 people.

About MSN

MSN attracts more than 270 million unique users worldwide per month. Globally available in 34 markets and 18 languages, MSN is a world leader in delivering Web services to consumers and digital marketing solutions to businesses worldwide. The most useful and innovative online service today, MSN brings consumers everything they need from the Web to make the most of their time online. MSN is located on the Web at MSN worldwide sites are located at

About Microsoft

Founded in 1975, Microsoft (NASDAQ: MSFT) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.

Microsoft and MSN are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

My Virtual Model™
is a trademark of My Virtual Model Inc.

All other trademarks are the property of their respective owners.

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