Microsoft Presents Smart Personal Objects Technology (SPOT)-Based Wristwatches at CES

LAS VEGAS, Jan. 9, 2003 — Wristwatches designed to receive and display continuous, up-to-date information through the use of a new nationwide wireless communication technology will be available in the fall of 2003, announced Microsoft Corp. Chairman and Chief Software Architect Bill Gates last night in his keynote address at the 2003 International Consumer Electronics Show (CES). The watches, created with the world’s leading watch brands and manufacturers including Citizen Watch Co., Fossil Inc. and Suunto, are being built using Microsoft®
Smart Personal Objects Technology (SPOT). Wristwatches incorporating SPOT constitute the first incarnation of truly
objects: everyday devices whose core purposes are enhanced through easy-to-use software.

As demonstrated during Gates’ keynote address, the new SPOT-based watches are fashionable timepieces with enhanced timekeeping characteristics such as customizable watch faces and automatic time-adjustment based on location. In addition, the watches receive and display convenient, timely, personalized Web content from a variety of sources using Microsoft’s new DirectBand(TM) wireless technology, which enables tiny, low-cost, very-low-power, integrated radio receiver solutions.

“Microsoft’s vision with Smart Personal Objects Technology is to improve people’s lives by making everyday objects smarter and better at their core functions,”
said Bill Mitchell, founder and general manager of the SPOT initiative at Microsoft.
“We’re excited to see our watchmaker partners Citizen, Fossil and Suunto developing collections of fashionable watches that go beyond classic timekeeping to provide convenient access to timely, relevant and personalized information.”

The Value of Smart Personal Objects Technology

The class of Smart Personal Objects includes watches and a host of other products such as alarm clocks, key chains and refrigerator-magnet clocks that are able to receive high-value, personalized information that is time-, location- and context-relevant.

An easy-to-use configuration Web page enables customers to select the type of information and services they want to receive on the devices; this content is subsequently beamed to and displayed on the smart object. Information available to users on devices using Smart Personal Objects Technology initially includes personal messages; calendar updates; and customized news, weather, financial and sports information.

A New Computing Platform

Smart Personal Object Technology-based devices are built on a computing infrastructure developed from the ground up in Microsoft Research. By developing a new platform that integrates software and hardware into a new custom chipset, the Smart Personal Objects Technology Group was able to create an optimized solution that addresses the challenging power, cost and physical size requirements of the initial class of timepiece-based Smart Personal Objects.

Microsoft worked with National Semiconductor Corp. for more than two years to plan and build a chipset to power wristwatches and other SPOT-based devices. This chipset consists of an application chip with an ARM7 CPU, ROM and SRAM, and a tiny, sensitive 100MHz RF receiver chip.

Microsoft’s DirectBand is a set of innovative technologies enabling transmission of Web-based information to smart objects. DirectBand includes a custom radio receiver, a wide area network based on FM subcarrier technology and new radio protocols created to meet the unique communication requirements of smart objects. Microsoft collaborated with SCA Data Systems Inc., a leader in FM subcarrier technology, to design this unique high-bit-rate, noise-tolerant radio system. To build the wide area network, Microsoft is working with a number of broadcasters including Clear Channel Communications Inc., Entercom Communications Corp., Greater Media Inc. and Rogers Communications Inc. DirectBand’s initial coverage area will include more than 100 of the largest population centers in North America, representing cities in all 50 states and the largest cities in Canada.

“Smart Personal Objects Technology will enable mainstream fashion watches to become more timely, personalized and useful. But SPOT is also an important step toward a truly personal computing future in which people access important information seamlessly any time, any place and on a variety of devices,”
Mitchell said.
“We foresee a time when smart objects, PCs and computing appliances interact with each other in complementary ways, each serving roles to which they are uniquely suited.”

About Citizen

Founded in 1924, Citizen Watch Co. was so named by its founding father so it would be
“Close to the hearts of People Everywhere.”
Citizen is recognized as a worldwide leader in the watch industry, especially in advanced technology. Citizen has consistently drawn on its leadership in watch technologies to create new possibilities in information and electric equipment, precision parts and industrial machinery. At the same time, Citizen is moving beyond the conventional thinking about watch engineering in its pursuit of
“Beyond Watch Technology.”
For more details, please visit

About Fossil Inc.

Fossil is a design, development, marketing and distribution company that specializes in consumer products predicated on fashion and value. The company’s principal offerings include an extensive line of fashion watches sold under the FOSSIL and RELIC brands as well as complementary lines of small leather goods, belts, handbags, sunglasses and FOSSIL brand apparel. The company’s products are sold in department stores and specialty retail stores in more than 80 countries around the world, in addition to the company’s e-commerce Web site at

About Suunto

Suunto, which means
in Finnish, is based in Vantaa, Finland, just outside Helsinki. The company began manufacturing field compasses in Scandinavia in 1936. Today, Suunto is the leading manufacturer in the world of sports instruments for a variety of sports, including skiing, hiking, diving, sailing and now golf. Suunto is owned by Helsinki-based parent company Amer Sports. Amer Group Plc ( is a leading global sports equipment company with its internationally recognized brands Wilson, Atomic, Suunto and Precor. The company’s shares (AMEAS.HE) are listed on both the Helsinki and London Stock Exchanges. They also can be traded through an ADR facility in the United States. All Amer Sports companies develop and manufacture technologically advanced game improvement products for active sports participants. In 2001 the Group’s net sales totaled 1,099.8 million euros and operating profit amounted to 98.6 million euros. The Group employs more than 4,200 people worldwide.

About Microsoft

Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.

Microsoft and DirectBand are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at

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