Microsoft at 2004 International CES

REDMOND, Wash., Jan. 5, 2004 — Microsoft Corp. has planned the following press activities for the 2004 International Consumer Electronics Show (CES), to be held in Las Vegas Jan. 811.

Bill Gates Keynote Address

Bill Gates, chairman and chief software architect at Microsoft, will deliver the 2004 International CES keynote address at 6:30 p.m. PST Wednesday, Jan. 7, at the Las Vegas Hilton Theater.

Admission to the keynote address will be granted to accredited members of the media on a first-come, first-served basis. Reporters must have their official CES badge and badge holders for admission to the keynote address. Credentials can be picked up in the CES pressroom at the Las Vegas Convention Center (LVCC), Room S229, between the central and south halls. Attendees may pick up only their own badge, not those of friends or colleagues. The doors to the keynote presentation will open at 5:45 p.m. Members of the media are encouraged to arrive at the theater in advance of the opening to ensure admission to the keynote presentation.

Following are some important notes regarding security at the Bill Gates keynote event:

  • Members of the media carrying bags into the keynote will be asked to present their badge; bags will be subject to a search.

  • Still cameras will be allowed for credentialed photographers, but camera bags are subject to search and will be checked before photographers enter the keynote auditorium; flash photography will be permitted for the first minute of the keynote only.

  • Broadcast crews will not be allowed to set up video cameras at the keynote address; only recording decks are permitted. An audio/video mult box will be provided. Broadcasters planning to plug into the mult box must contact mediarelations@gctv.com to make arrangements before the event.

  • No live broadcasting or webcasting of the keynote will be allowed; no rebroadcasting of the keynote in its entirety will be permitted.

Videotapes of the keynote address will be available upon request in the Microsoft pressroom on Thursday and throughout the show. Transcripts and view-on-demand portions of the keynote address will be posted to the CES virtual pressroom on the Microsoft® PressPass Web site following the speech.

Microsoft Events

The Digital Experience 2004

Microsoft teams will participate in

Pepcom Inc.’s Digital Experience press reception Wednesday, Jan. 7, from 7 to 10 p.m. at the Mirage Hotel. At the event, representatives from
Microsoft will demonstrate the latest Microsoft technology including Digital Image Suite 9, Encarta® Reference Library 2004, Streets & Trips 2004, Works Suite 2004, new MSN® services and Tablet PC software. In addition,

representatives from Microsoft’s Mobile Devices Division and Embedded Devices Group will demonstrate next-generation devices including
Windows Mobile™
-based Pocket PCs and Smartphones, Portable Media Centers and

a
broad range of Windows® Powered devices running Windows XP Embedded and Windows CE .NET.

Automotive Business Unit Press Reception

Microsoft’s Automotive Business Unit will showcase the company’s first Connected Concept Cars a Hummer H2, Cadillac CTS and BMW X5 and provide updates on its popular Voice Command software Thursday, Jan. 8, from 3 to 5 p.m. at the Las Vegas Convention Center. The Microsoft tent is located in the Gold Lot, just across Paradise Road from the North Hall. The Connected Concept Cars are outfitted with today’s hottest technologies, based on Microsoft’s Windows Automotive platform, which enables drivers to use the power of their voice to access Web services, get turn-by-turn directions and traffic updates, place phone calls, and receive alerts to potential car problems before they occur.

Panels and Conferences With Microsoft Participants

iHollywood Digital Games Summit Keynote Address


The Game Industry’s Impact on the Digital Entertainment Lifestyle

Robbie Bach, chief Xbox® officer and senior vice president of Microsoft’s Home & Entertainment Division, will present this keynote address, Wednesday, Jan. 7, from 9:15 to 9:45 a.m. Location: Riviera Convention Center, Grande Ballroom B


CNET’s Next Big Thing

Todd Greenberg, product manager for Broadband Networking at Microsoft, will participate in this panel session, Wednesday, Jan. 7, from 3:30 to 4:30 p.m. Location: LVCC, North 257


Getting It All Together

Bill Mannion, group project manager of the Windows eHome Division at Microsoft, will participate in this panel session, Thursday, Jan. 8, from 10:30 to 11:30 a.m. Location: LVCC, North 262


Embracing the Connected Consumer

Brad Brooks, director of marketing for the Windows eHome Division will participate in this panel session, Thursday, Jan. 8, from 10:30 to 11:30 a.m. Location: LVCC, North 261


Beyond Movies: Television On Demand New Revenue-Generating Opportunities From the Syndication and Delivery of On-Demand Content

Andy Sheldon, product manager for applications and services in the Microsoft TV Group, will participate in this panel session, Thursday, Jan. 8, from noon to 1 p.m. Location: LVCC, North 259


Winner Takes All: Home Networking vs. Home Automation

John Canning, technical evangelist for Applications and Services in the Windows eHome Division, will participate in this panel session, Thursday, Jan. 8, from 1:30 to 2:30 p.m. Location: LVCC, South 111112


Game Distribution: Evolution or Extinction?

Dean Lester, general manager of Windows Graphics and Gaming Technologies at Microsoft, will participate in this panel session, Friday, Jan. 9, from noon to 1 p.m. Location: LVCC, North 262


Movie Distribution and the Broadband Timeline

John Canning will participate in this panel session, Friday, Jan. 9, from noon to 1 p.m. Location: LVCC, North 259


Interactive TV/DTV Middleware Enabling Solutions: From Interactive Guides to Interfaces

Andy Sheldon will participate in this panel session, Friday, Jan. 9, from 3 to 4 p.m. Location: LVCC, North 259


The Wireless Home and the Connected Consumer

Mike Wehrs, director of technology and standards for the Mobile and Embedded Devices Division at Microsoft, will participate in this panel session about the state of the wireless industry and its growth, Saturday, Jan. 10, from 10:30 to 11:30 a.m. Location: LVCC, North 261


The Telco-Entertainment Partnership From TV to Broadband Services

Phil Corman, director of Partner Business Development in the Microsoft TV Group, will participate in this panel session, Saturday, Jan. 10, from noon to 1 p.m. Location: LVCC, North 259


Last Gadget Standing

Keith Wintraub, lead product planner for Smart Personal Objects Technology (SPOT) at Microsoft, will participate in this panel session, Saturday, Jan. 10, from 1:30 to 2:30 p.m. Location: LVCC, North 257


The Big Picture: Recording Digital Video

Tim Fritzley, vice president of sales and services in the Microsoft TV Group, will participate in this panel session, Saturday, Jan. 10, from 1:30 to 2:30 p.m. Location: LVCC, North 264


Home Entertainment Server and Hub Strategies

Keith Laepple, director of technical evangelism in the Windows eHome Division, will participate in this panel session, Saturday, Jan. 10, from 1:30 to 2:30 p.m. Location: LVCC, North 261

Microsoft Booth Activities

A variety of activities will take place at Microsoft booth No. 8323 in the Central Hall of the Las Vegas Convention Center, at the exhibit entrance. More than 40 Microsoft associates will be exhibiting in the booth, showcasing products and solutions that feature Microsoft platforms and technologies.

Microsoft Pressroom

Microsoft’s pressroom is N232/N234 in the Las Vegas Convention Center. The room is located on the second floor of the North Convention Hall. Pressroom hours are as follows: Thursday, 10 a.m. to 6 p.m.; Friday, 9 a.m. to 6 p.m.; Saturday, 9 a.m. to noon. The pressroom will be closed Sunday. For a list of Microsoft-related events and activities at 2004 International CES, members of the press are invited to visit http://www.microsoft.com/presspass/events/ces/default.asp .

Microsoft, Encarta, MSN, Windows Mobile, Windows and Xbox are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass/ on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.asp .

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