REDMOND, Wash., March 11, 2004 — Microsoft Corp., TWI Interactive (TWIi) and Vidiator Technology Inc. today announced the launch of MobileVision, an end-to-end solution for the management, creation and delivery of digital video content for mobile users. Jointly created by Microsoft, TWI Interactive, a major provider of media management and creation solutions, and Vidiator Technology, a leading provider of rich media delivery technology targeting wireless networks, MobileVision is available today from TWIi and provides wireless operators and content providers with all the tools needed to easily deploy and operate a mobile video service.
MobileVision offers network operators, content and applications service providers, and rights owners a fully integrated content management, transcoding, streaming, billing and customer-care solution. MobileVision benefits from being optimized for Microsoft® Windows Media® 9 Series and for the industry-standard 3GPP formats and protocols by using Vidiator’s adaptive transcoding and delivery technology that enables the distribution of mobile services to the widest range of handsets using either Windows®
or non-Windows operating systems.
“Consumers have come to expect access to compelling content from a number of different types of devices, whenever and wherever they want it,” said Amir Majidimehr, corporate vice president of the Windows Digital Media Division at Microsoft. “This easy, seamless flow of digital content has long been Microsoft’s vision, and we are pleased to work with leading industry partners such as TWIi and Vidiator to deliver this innovative solution.”
MobileVision offers operators and content providers unprecedented time to market, minimizing development time and allowing them to launch wireless content delivery services in as little as four weeks. MobileVision can be provided as a hosted service from TWI Interactive.
“The demand for streaming of content will accelerate once consumers experience the MobileVision service,” said Connie Wong, CEO of Vidiator Technology (US). “The VidiServer (TM) streaming solution has the ability to convert audio and video formats in Windows Media and those defined in the 3GPP specification, so that content can be tailored to match the capabilities and resources of various types of mobile devices. This adaptive streaming technology from Vidiator empowers MobileVision with the flexibility to offer its content in Windows Media format as well as other formats.”
“Mobile video content services are emerging as a viable market opportunity for content owners and a logical means for consumers to access high-quality content,” said Todd McCormack, CEO at TWIi. “To date, the required skills and costs associated with building and licensing their own infrastructure have prohibited companies from entering this space. However, we’re confident that MobileVision will be welcomed as a solution which enables organizations to quickly and easily start offering high-quality video content to consumers.”
Highlights of the MobileVision solution include the following:
Video acquisition from one source or multiple sources
Presentation of content to end users or customers via custom-designed mobile video portals
Enhanced service management tools including billing, customer care and reporting, enabling organizations to provide a high-quality, consumer-driven service
Reporting for return on investment and measure of success criteria
Availability as a hosted service from TWIi
Support of multiple video formats, mobile handsets and 2.5G/3G network technologies
Easy integration with operator customer care and billing systems
Inclusion of optional turnkey content partners in sports and entertainment
Carrier-grade reliability, fault-tolerance and scalability for mission-critical media delivery
As well as providing Windows Media and Microsoft .NET technology expertise, the Microsoft global telecommunications team will help introduce and deploy the solution to wireless operators.
TWIi is providing the service infrastructure, integration expertise, and content management and billing platforms. Operators also can license from TWIi content in sport and entertainment as an optional additional service and bring that content in-house using in-house resources.
Vidiator is providing carrier-grade media delivery technology integrated within the core of the platform. Vidiator’s suite of products enables the encoding, decoding, transcoding and streaming of multiformat rich media to wireless devices. Vidiator’s media delivery platform also enables 3-D rendering and animated wireless messaging.
TWI Interactive is the digital media and technology arm of TWI, the largest independent production company in the UK and the largest independent sports producer and distributor of sports programming in the world. As a global leader in delivering new media services to the world of sport and entertainment, TWIi leverages this experience by providing solutions that enable the acquisition, management and storage, production and distribution of traditional and digital media, from multiple sources to multiple output platforms including television, interactive TV, broadband Internet and 3G mobile platforms. More information can be found at http://www.twii.net/ .
Vidiator is a leading 3GPP compliant solutions provider for the delivery of rich media across wireless networks. Vidiator’s core streaming and transcoding platforms deliver the highest quality multimedia content for 3D mobile messaging; wireless broadcast and rich media content applications. In early 2003, Vidiator’s market leading technology enabled audio, video and image transcoding within MMS networks. In late 2003, Vidiator powered the first commercial deployment of wireless video streaming solutions over 3G networks including live streamed broadcasts of breaking news and sporting events. Vidiator’s rich media streaming solution is a carrier-grade, standards-based, scalable platform providing 2.5G and 3G network operators with audio and video transcoding and streaming. Vidiator’s customers include 3, which is currently available in the United Kingdom, Italy, Australia, Hong Kong, Sweden, Denmark, and Austria. Vidiator is based in Bellevue, Washington, U.S.A. Please visit http://www.vidiator.com .
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.
Microsoft, Windows Media and Windows are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
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