REDMOND, Wash. — Sept. 24, 2007 — Microsoft Corp. today announced that more than 20 publishers have switched from other ad serving providers or solutions to the Atlas Publisher Suite, since the company unveiled its plans to acquire aQuantive Inc., marking a major milestone for Microsoft’s newly formed Advertiser and Publisher Solutions (APS) Group. New customers include SmartBrief Inc., Reunion.com Inc. and Entrepreneur.com Inc.
In another sign of strong momentum for the business, the company also disclosed that three IAC properties including CollegeHumor, Vimeo and 23/6 have gone live on Atlas AdManager. IAC, one of the Web’s largest premium publishers, selected the Atlas Publisher Suite in July. Additional IAC properties are expected to begin integration before the end of the year.
“Atlas has given us exceptional ease of integration and various new monetization avenues, and that’s why we put our trust in Atlas over other providers,” said Chris McNeilly, vice president of technology at SmartBrief. “In comparison to other solutions in the marketplace today, we feel the Atlas Publisher Suite is a better value, period.”
Atlas AdManager provides clients such as SmartBrief with exceptional flexibility in scheduling and targeting their ad campaigns, to help them more effectively reach their target audience segments. This helps publishers generate more revenue due to innovative ways to price and package inventory and enhanced inventory forecasting.
“We are extremely pleased with how quickly the market has embraced Atlas as part of Microsoft and the value provided by the Atlas Publisher Suite,” said Karl Siebrecht, president of Atlas, a division of the Advertiser and Publisher Solutions Group at Microsoft. “Publishers are voting with their dollars. They are choosing Atlas because it can create quantifiable value, more control and increasingly effective ways for them to monetize their ad inventory.”
Atlas provides digital media technologies for agencies, advertisers and publishers. Atlas solutions for agencies and advertisers enable the unified management of digital marketing campaigns across display banners, rich media, search, video and Web sites. Atlas solutions for publishers maximize advertising revenue across all available and developing digital media platforms. With industry-leading tools and close collaboration, Atlas helps its clients achieve dramatic, measurable results.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
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