Media Alert: Microsoft Showcases Innovative Technologies at Global Gaming Expo

REDMOND, Wash. — Nov. 12, 2007 —

What:

At the world’s largest and premier trade show and conference for the gaming and entertainment community, Microsoft Corp. will host exclusive Contoso Casino tours showcasing innovative technologies for the gaming industry, co-host a special evening event, and have representatives speaking in several tracks and conference sessions.

When:

Nov. 13–15, 2007

Where:

Global Gaming Expo (G2E) 2007
Las Vegas Convention Center
850 Las Vegas Blvd. North
Las Vegas, NV 89101

Who:

Microsoft will have considerable representation at G2E, including the following:

John Fikany, vice president, U.S. Commercial Sector Industries

Matthew Shigenobu Muta, industry director, Worldwide Hospitality Group

John Pollard, senior director of brand marketing

Geoff Thomas, general manager, U.S. Retail and Hospitality Group

Kevin Tigges, managing director, U.S. Retail and Hospitality Group

Demos:

In its private meeting room, Room N206, at the convention center, Microsoft will host 45-minute guided tours of its Contoso Casino, which will showcase proven technology solutions and future innovations designed to enhance the guest experience, generate new revenue streams and improve operations. Contoso Casino guests will learn how they can do the following:

Gain a single enterprise view into operations and guest information with a centralized hub model that integrates systems and enables data access

Unleash the power of business intelligence to understand guests through a 360-degree view, track preferences, and drive sales and loyalty

Take advantage of trends such as social networking, the convergence of the digital and work lifestyle, and the proliferation of mobile communication to develop richer guest relationships

To request a tour time, members of the press can send e-mail to contosocasinotour@hotmail.com.

Special Event:

On Wednesday, Nov. 14, 6:30–9 p.m., with its industry partner Avanade, Microsoft will co-host “A Night of Old Vegas at the Wynn.” During this special evening event, attendees can network with industry executives and mingle with Rat Pack-themed entertainers. The event will be held on the Petrus Patio of the Wynn Las Vegas. Members of the press can register for the event at http://www.avanadeadvisor.com/vegasg2e.

G2E Sessions:

Microsoft representatives will speak at several G2E sessions:

Nov. 13, 8–9 a.m., Room N113: “Mobile Gaming: Growing Your Property in Thin Air.” Kevin Kerr, principal technologist for mobility in the U.S. Hospitality Industry Group at Microsoft, will be among panelists discussing how mobile phones have transitioned from instruments used to make calls to Global Positioning System (GPS) tracking devices, televisions, smart cards and even gambling devices.

Nov. 13, 12:30–1:30 p.m., Room N109: “Same Suit Networking Luncheon.” Pollard will share best practices and success stories related to branding, loyalty and other profit-generating areas. Casino marketers will also be able to network and exchange ideas with others in their field.

Nov. 14, 8–9 a.m., Room N113: “Casino Operations: Leveraging Analytics Technology.” Bill Gustafson, industry solution specialist in the U.S. Hospitality Industry Group at Microsoft, will speak on this panel addressing the current and emerging solutions in business operations reporting and intelligence for the casino industry, and the competitive and customer-centric advantages of real-time information.

More Details:

More information is available at http://www.microsoft.com/hospitality

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.

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