Media Alert: Microsoft Puts Innovation on Display for Retailers and Consumers at National Retail Federation Annual Convention & Expo

REDMOND, Wash. — Jan. 10, 2008 —


  • National Retail Federation (NRF) Annual Convention & Expo

  • Microsoft Booth 818

  • Jacob K. Javits Convention Center

  • 655 W. 34th St.

  • New York, NY 10001


  • Jan. 13–16, 2008

What: Microsoft Corp. will showcase innovative technologies that help multichannel retailers deliver a differentiated experience:

  • Innovation Alley includes a collection of new, game-changing technologies and product categories, including Microsoft Surface, Microsoft’s first surface computer that provides retailers with opportunities to transform the customer experience with distinct, easy and natural ways to interact with digital content.

  • Store and Headquarters Solutions will feature powerful ways for retail employees to strengthen customer relationships, increase productivity and improve operational efficiencies, including store-to-headquarters collaboration and business intelligence. In addition, the company will unveil a fully integrated end-to-end Microsoft Dynamics solution for specialty retail chains, and will also feature current Microsoft Dynamics products that provide retailers with integrated and adaptable financial, customer relationship and supply chain management capabilities.

  • Brand new this year is an At-Home section of Microsoft’s booth that will showcase emerging ways for retailers to better connect with their customers by extending at-home services across a number of access points, devices and contexts. This gives consumers, for example, the ability to make a purchase from their Xbox gaming console or through a PC-based video game.


  • Bill Gonzalez, general manager, Worldwide Retail and Hospitality Group, Microsoft

  • Geoff Thomas, general manager, U.S. Retail and Hospitality Group, Microsoft

  • Paula Paravecchio, managing director, Worldwide Retail and Hospitality Group, Microsoft

  • David Gruehn, industry director, U.S. Retail and Hospitality Group, Microsoft

  • Tom Litchford, industry director, U.S. Retail and Hospitality Group, Microsoft

Other News: Retailers can take part in a fun, interactive product hunt throughout the NRF exhibit hall as Microsoft and its industry partner StoreXperience Inc. demonstrate the value of contextual, location-based information delivery via mobile devices and 2D Datamatrix recognition technology.

Microsoft executives will speak at a number of sessions in the BIG Ideas Boulevard.

  • Jan. 14, 1:30 p.m.: “Use Location Services to Enhance Your Customers’ Experience and Improve Business Analysis”

  • Jan. 14, 2:30 p.m.: “Discover Windows Embedded Products for Retail”

  • Jan. 15, 11 a.m.: “Protecting Your Customer Relationship — Beyond PCI DSS Compliance”

Microsoft Surface will be showcased in the X08 Store of the Future pavilion.

Microsoft executives will participate in The Association for Retail Technology Standards (ARTS) pavilion, Booth 2155.

More Details: More information is available at

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at

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