REDMOND, Wash. — Aug. 7, 2008
Who: NBCOlympics.com on MSN is the exclusive U.S. online destination for the 2008 Summer Olympics in Beijing. A number of Microsoft Corp. teams have worked together to create a rich and immersive experience for Olympic fans that enables them to watch the summer games they want, when they want. MSN, Silverlight, Windows Media Center, Zune and Xbox all provide unique options that let viewers experience the Olympics in a way they never have before.
What: Check out NBCOlympics.com on MSN and watch more than 3,500 hours of live and on-demand video that will let you experience the Games like never before. Now, you can conveniently watch the games you want, when you want whether you are at home, at work or on the go.
MSN. NBCOlympics.com on MSN is the best destination to catch all the action with a 24×7 Olympics module on the MSN home page, complete with the latest news, live medal counts, statistics and videos that will make catching up on your favorite event or athlete quick and easy. Now, sports fans can keep the adrenaline pumping with non-stop action, news and videos on MSN.
Silverlight. Silverlight 2 enables NBC to provide online viewers with Olympics content in a rich, interactive viewing experience that includes some of the highest-quality video on the Web today. Users can view up to four events at the same time with picture-in-picture controls, and customize the player to capture their favorite events. In addition, dynamic overlays will provide expert commentary, and users also will be able to access statistics, play-by-play captioning, and athlete profiles through Silverlight as they watch their favorite event.
Windows Media Center. Olympic enthusiasts can take NBC’s coverage of Olympic events wherever they go with “NBC Olympics on the Go,” powered by Wavexpress’ TVTonic Internet video, a free service that allows sports fans to download NBC Olympics video of their favorite sports to their laptops in up-to-high-definition quality. Fans who are looking for the highlights from Beijing will be able to download these videos through “NBC Direct.”
Xbox. During the Olympics, users will have access to a daily wrap-up of the day’s events from NBC Sports. Wrap-up content will be priced at $1.99 under the NBC Network, with a complete Olympic wrap-up available at the end of the Games.
Zune. On Aug. 8, Zune Marketplace will kick off a series of daily 2008 Olympic Games videos from NBC Sports, giving viewers special on-the-go access to the 2008 Beijing Olympic Games. For approximately 99 cents–$1.99 per episode (with post-Games content TBD), footage will include memorable highlights from the Opening and Closing Ceremonies, “best of” compilations, “best match” replays and a post-Games wrap-up feature. Users will be able to download each episode onto their Zune device for viewing whenever and wherever they go.
Live Search. Live Search will provide an xRank of Olympic athletes showing which athletes are being searched for the most on Live Search, who is on the rise and who is declining in search popularity. It will also provide detailed “instant answers” on Olympics-specific search queries performed at Live.com or via Web search on NBCOlympics.com on MSN. Queries to try include an athlete’s name or “Olympic medals,” or medals for <country> and/or <sport> e.g., “Medals for USA” or “USA medals for swimming.”
When: The Olympic Games begin on 08/08/08.
Where: Go to MSN.com to check out the Olympic events you want, when you want.
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