REDMOND, Wash. — Aug. 20, 2008 — A leading gaming and entertainment platform just became a leading platform for change. Microsoft Corp. and Rock the Vote today announced a groundbreaking partnership that will allow Xbox 360 owners to register to vote, participate in presidential polls and voice their opinions to the presidential candidates. It will all happen through Xbox LIVE starting Monday, Aug. 25, the first day of the Democratic National Convention.
“Xbox is a natural partner to help us reach out to youth voters,” said Heather Smith, executive director, Rock the Vote. “To realize our goal of registering 2 million young Americans by this fall, we need to go where young Americans are, and there’s no doubt in our minds that many are on Xbox 360 and Xbox LIVE.”
This is the first time that Rock the Vote has joined forces with an entertainment partner such as Xbox to reach voters under 30. Xbox LIVE is the largest online social network connected to the television, with membership totaling 12 million — if Xbox LIVE were a state, it would rank as the country’s seventh largest, giving it approximately 20 electoral votes.
“The Xbox LIVE community is active, vocal and passionate,” said Marc Whitten, general manager of Xbox LIVE. “We’re thrilled to partner with Rock the Vote to make it easier than ever for youth voters — and our members — to register and be heard.”
Through the Rock the Vote partnership, Xbox LIVE members will be able to register to vote, voice their opinions to the candidates through an exclusive forum and participate in potentially election-predicting polls. They will also be able to download Rock the Vote public service announcements.
Xbox also will have a presence at both the Democratic and Republican conventions, promoting the Rock the Vote partnership and educating delegates about creating a safer entertainment environment on Xbox 360 and Xbox LIVE using the built-in parental controls known as Family Settings. These industry-leading settings allow parents to limit their children’s access to video games and movies and manage their activity and communications on Xbox LIVE. For more information on Family Settings and other safety-enhancing gaming tools and resources, delegates can stop by the Xbox on-site kiosk or visit http://www.xbox.com/isyourfamilyset.
About Xbox 360
Xbox 360 is a premier video game and entertainment system. It is home to the best and broadest games plus more standard and high-definition movies and TV shows on demand than any other device connected to the TV. The digital center of the living room, Xbox 360 blends unbeatable content, including personal pictures and music, with a unified online social network to create a limitless entertainment experience that can be shared at home or across the globe. More information can be found online at http://www.xbox.com/xbox360.
About Xbox LIVE
Xbox LIVE connects more than 12 million members across 26 countries to each other and the entertainment they love — from games to entertainment content and more. Home of more content from one remote than can be found from any device connected to the television, Xbox LIVE is also a unified online social network bringing friends together, no matter where they are — in the living room or across the world. More information can be found online at http://www.xbox.com/en-us/live.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
About Rock the Vote
Rock the Vote’s mission is to engage and build the political power of young people in order to achieve progressive change in our country. Rock the Vote uses music, popular culture and new technologies to engage and incite young people to register and vote in every election. And we give young people the tools to identify, learn about, and take action on the issues that affect their lives, and leverage their power in the political process. Rock the Vote is creative, effective, and controlled by nobody’s agenda but our own — we tell it like it is and pride ourselves on being a trusted source for information on politics. We empower the 44 million young people in America who want to step up, claim their voice in the political process, and change the way politics is done. www.RockTheVote.com
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