Zune Originals Adds New Artwork for Consumers to Customize Their Zune

“Introduced Nov. 6, this Sagittarius design by Catalina Estrada is part of the new Zodiac Series in the Zune Originals online design studio that allows users to customize a Zune player. The Zodiac Series offers artwork from Eastern and Western astrology.”

REDMOND, Wash. — Nov. 6, 2008 — Zune, Microsoft Corp.’s end-to-end music and entertainment service, today added 46 new designs from leading artists to its customization Web site, http://www.ZuneOriginals.net, for the holiday season. For those looking to customize a Zune player for themselves or as a personalized gift this holiday season, the new Zune Originals designs include a Zodiac Series featuring exclusive artwork of Eastern and Western astrology from Catalina Estrada and Iosefatu Sua. An expanded line of regular Zune players, popular Zune accessories and Zune Marketplace gift cards are also available for purchase through http://www.Zune.net just in time for the holidays.

“Zune Originals infuses pop culture, style and art into digital entertainment to help consumers turn their Zune into a personal statement,” said Chris Stephenson, general manager of Global Marketing for Zune at Microsoft. “We’re excited to add beautiful new designs from these incredible artists and to introduce them to a broader audience.”

In the Zune Originals online design studio, consumers can customize a Zune by choosing artwork and adding personal text that is laser-etched on the Zune player they choose. Zune is refreshing its Zune Originals Artist Series, adding 12 new eye-catching designs from artists such as these:

  • Dalek. This graffiti artist works extensively in both fine arts and the skateboard industry.

  • Motomichi. A graphic designer, he is known for his widely exhibited animation and live video mixing.

  • Daniel Jackson. This artist and DJ from Surface to Air, the creative art collective made up of artists from Paris, Barcelona and New York, produces cutting-edge designs for everything from clothing to jewelry to skate decks.

In addition to the new Artist Series designs, Zune Originals is also introducing the Zodiac Series, its first themed collection of designs that features 12 Eastern (Chinese) astrology signs created by Iosefatu Sua, a recognized Seattle artist and member of the Zune internal design team who creates street art with a Polynesian flair, and 12 Western astrology signs created by Catalina Estrada, a Colombian artist best known for her use of symmetrical patterns and vibrant colors.

“Introduced Nov. 6, this Year of the Dragon design by Iosefatu Sua is part of the new Zodiac Series in the Zune Originals online design studio that allows users to customize a Zune player. The Zodiac Series offers artwork from Eastern and Western astrology.”

“Zune encouraged me to create designs for the Zodiac Series according to my own artistic interpretation of the signs. It’s wonderful to work with a partner that supports self-expression, whether or not it’s through a conventional art form,” Estrada said. “Between my work and that of the other truly talented artists available in the Zune Originals collection, Zune users can create a player that is unique and meaningful to them.”

Other featured Zune Originals artists include Kenzo Minami, Alex Trochut, Alvaro Arteaga, Emil Kozak, Ippei Gyoubu, Kate Moross, Maya Hayuk, Siggi Eggertsson and Robin Nishio. Playlists from each artist that reflect his or her personal taste in music will also be available for download in the Zune Marketplace.

With the updates to the Zune.net Web site, popular Zune partner accessories such as speaker dock stereo systems from Altec Lansing, iHome and Kicker are available for purchase. The Zune Gears of War 2 Special Edition 120GB player as well as Zune Pass and Microsoft Points gift cards are also available for purchase. The Zune Pass gives subscribers access to millions of songs for $14.99 per month, while Microsoft Points can be redeemed in the Zune Marketplace to purchase songs and albums individually, as well as music videos or TV shows. Microsoft Points can also be used in the Xbox LIVE Marketplace.

More information on Zune and related images are available at http://www.zune.net/press.

About Zune

Zune is Microsoft’s music and entertainment brand that provides an integrated digital entertainment experience. The Zune platform includes a line of portable digital media players, elegant software, the Zune Marketplace online store, the Zune Social online music community created to help people discover music, and the ZuneOriginals.net customization Web site. Zune is part of Microsoft’s Entertainment and Devices Division and supports the company’s software-based services vision to help drive innovation in the digital entertainment space. More information can be found online at http://www.zune.net/en-us/press.

About Zune Originals

Zune Originals is the premium Zune purchasing experience. It’s an online design studio where consumers can customize Zune players by choosing the color and size of their device and selecting exclusive artwork and text that can be laser-etched onto the back of the device. Artwork in the Zune Originals collection is available in three series: Artist Series, Zodiac Series and Tattoo Series that feature designs from world-famous artists. Visit the Zune Originals design studio at http://www.zuneoriginals.net.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.

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