Microsoft Puts Connected Experiences Center Stage at National Retail Federation Annual Convention & Expo

REDMOND, Wash. — Jan. 8, 2009 —


National Retail Federation (NRF) Annual Convention & Expo
Jacob K. Javits Convention Center655 W. 34th St.
New York, NY 10001


Jan. 12–14, 2009


Microsoft Corp. will showcase innovative technologies and interactive solutions that help multichannel retailers create differentiated and connected experiences for value-driven consumers, and use innovation to face changing economic conditions. Microsoft booth No. 637 will feature these sections:

  • Connecting Stores. Featuring powerful ways to create consistent experiences for consumers, whether at the point of service, within the aisles, across the Web, at home or on the go, booth innovations will include Microsoft Surface, Microsoft Virtual Earth, and the upcoming multitouch features and gestures capabilities in Windows 7. NRF attendees can also interact with the latest in digital marketing and personalized shopping tools including Microsoft Tag, a new mobile marketing solution that quickly and easily connects mobile users with mobile content from publishers and peers. In addition, the company will unveil Windows Embedded POSReady 2009, the next generation of Windows Embedded for Point of Service (POS), Microsoft’s embedded operating system optimized for OEMs building POS solutions and enterprises using POS devices.

  • Connecting the Enterprise. Retail employees can help increase productivity and improve operational efficiencies in the back office with technologies that are designed to support tighter store-to-headquarters collaboration, enterprise business intelligence and store infrastructure optimization. Demonstrations of Microsoft Dynamics products will present how retailers can use integrated financial, customer relationship and supply chain management tools. In addition, NRF attendees can learn how to help reduce hardware and software costs by making virtualization a critical component of their IT centers.

  • Connecting Commerce. In this area of the booth, attendees will learn how they can deliver coordinated, consistent and engaging experiences across multiple channels for consumers. Attendees will see in action how an interoperable technology platform based on solutions that include Microsoft Commerce Server 2009 can make the difference for multichannel retailers.

Other News:

Microsoft executives will lead education sessions in NRF’s BIG !deas Boulevard.

  • Jan. 12, 1:45 p.m., 3D05: “Competing at the Point-of-Service: A Recipe for Success,” Ilya Bukshteyn at Microsoft and Jeroen Timmer, director of IT at Douglas Cosmetics, a fragrance and cosmetics retailer implementing the new Windows Embedded POSReady 2009 platform

  • Jan. 13, 10:30 a.m., 3D04: “Building Bridges, Replacing Silos,” Larry Negrich, Microsoft

  • Jan. 13, 3 p.m., 3D04: “Show Your Customers the Big Picture With Microsoft Virtual Earth,” Tim Henderson at Microsoft and Mike Guhl at Home Depot

Microsoft will participate in NRF’s Customer Experience Concept Store, where retailers can interact with futuristic in-store marketing strategies and tactile solutions in an immersive environment. Microsoft technologies showcased will include Microsoft Surface, Microsoft Commerce Server 2009, Microsoft Tag and the multitouch features in Windows 7.

Microsoft executives will participate in the Association for Retail Technology Standards (ARTS) pavilion, booth No. 1859.


  • Bill Gonzalez, general manager, Worldwide Distribution and Services Sector, Microsoft

  • Brendan O’Meara, managing director, Worldwide Retail Industry, Microsoft

  • David Gruehn, industry director, U.S. Retail and Hospitality Group, Microsoft

  • Ilya Bukshteyn, senior director of marketing, Windows Embedded, Microsoft

More Details:

More information is available at

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