Leading Organizations Worldwide Choose Microsoft Dynamics CRM

REDMOND, Wash. — Oct. 8, 2009 — Microsoft Corp. today announced several global enterprises that have selected Microsoft Dynamics CRM as their relationship management solution of choice. Businesses are choosing Microsoft Dynamics CRM for its quick deployment, ability to easily adapt to meet unique business needs, and unparalleled value. Customers include Barclays Bank PLC, Booz Allen Hamilton Inc., the City of London, Hard Rock International Inc., Maccabi Healthcare Services, Polaris Industries Inc. and Vodafone Iceland.

“In these challenging economic times, businesses need customer management solutions that are fast, flexible and affordable, and that help them build stronger and deeper relationships with their customers,” said Brad Wilson, general manager, Microsoft Dynamics CRM. “At Microsoft, we’re proud to be able to deliver these types of solutions to tens of thousands of businesses around the world.”

Customers that are benefiting from the speed, flexibility and value that Microsoft Dynamics CRM provides include the following:

Barclays Bank PLC
, a consumer banking division in the United Arab Emirates, has seen a 15 percent improvement in customer satisfaction and has attributed Microsoft Dynamics CRM for a 22 percent drop in service costs per customer incident.

Booz Allen Hamilton, a strategy and technology consulting firm that licensed the 1 millionth Microsoft Dynamics CRM seat, is standardizing Microsoft Dynamics CRM as a platform to deliver relational line-of-business applications across the organization.

The City of London
in the U.K. uses the power and flexibility of Microsoft Dynamics CRM as an xRM development platform to enhance the services such as event planning and voter management it provides to citizens, businesses and visitors.

Hard Rock International
, a world-renowned hotel and restaurant group, uses Microsoft Dynamics CRM to reduce its customer inquiry response times from four days to just a few hours. This efficiency has enabled it to add new venues (casinos and hotels) around the world without having to add additional customer care staff.

Maccabi Healthcare Services
, a healthcare organization located in Israel, has implemented Microsoft Dynamics CRM with Microsoft Office SharePoint as the center service application to provide quick response and accurate information to its members.

Polaris Industries
, one of the world’s largest manufacturers of all-terrain vehicles, deployed a dealer self-service portal and realized efficiency gains up to 35 percent compared with previous processes.

Vodafone Iceland
, a telecommunications company, has exceeded its own first-time call resolution rates expectations of 95 percent while also increasing sales by 20 percent since implementing Microsoft Dynamics CRM for its sales and service teams.

“As organizations navigate the changing economy, two things are clear,” said Rebecca Wettemann, vice president, Nucleus Research. “First, managing customer relationships is more important now than ever before, and second, technology must be able to adapt to unique business processes and changing strategies. Organizations that invest in flexible, proven CRM solutions will position themselves for success both today and tomorrow.”

Examples of how customers are benefiting from using Microsoft Dynamics CRM demonstrate Microsoft’s promise of the “Dynamic Business” — a vision for helping companies realize their full potential through the strategic use of flexible business applications that remain relevant as their business needs evolve. More information about how customers such as Hard Rock International are saving time and money while driving successful relationships with Microsoft Dynamics CRM can be found at http://crm.dynamics.com.

About Microsoft Dynamics

Microsoft Dynamics is a line of adaptable, easy-to-use ERP and CRM applications that enable business decision-makers to run their business efficiently and drive business success. Delivered through a network of channel partners providing specialized services, these integrated, adaptable business management solutions work like and with familiar Microsoft software to streamline processes across an entire business.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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