Media Alert: Microsoft Participates in the 2010 International Consumer Electronics Show

REDMOND, Wash. — Dec. 30, 2009 — Microsoft Corp. has planned the following press activities for the 2010 International Consumer Electronics Show (CES) in Las Vegas on Wednesday, Jan. 6:

Microsoft Keynote Address

Steve Ballmer, chief executive officer of Microsoft, and Robbie Bach, president of the Entertainment & Devices Division at Microsoft, will deliver the 2010 International CES pre-show keynote address at 6:30 p.m. PST on Wednesday, Jan. 6, at the Las Vegas Hilton, Hilton Center.

Admission to the keynote address will be granted on a first-come, first-served basis to accredited members of the media and analysts with official CES badges, and badge holders. Credentials can be picked up in the CES pressroom at the Las Vegas Convention Center, room S229, between the Central and South halls, or in the Venetian Lower Lobby. Attendees may only pick up their own badge. Seating begins one hour before the address. Members of the media and analysts are encouraged to arrive at the center well before the opening to help ensure their admission. The keynote address will also be webcast live and on demand at

Following are some important notes regarding security at the Microsoft keynote event:

  • Members of the media and analysts carrying bags into the keynote event will be asked to present their badge; bags will be subject to search.

  • Still cameras will be allowed for credentialed photographers, but camera bags are subject to search and will be checked before photographers enter the keynote auditorium; flash photography will be permitted for the first minute only.

  • Broadcast crews will not be allowed to set up video cameras at the keynote event; only recording decks are permitted. An audio-video mult box will be provided. Broadcasters planning to plug into the mult box must contact [email protected] to make arrangements before the event.

  • No live broadcasting, webcasting or rebroadcasting of the keynote address in its entirety will be allowed.

  • For members of the media who cannot attend, satellite feeds containing keynote highlights will be available through the following coordinates:

Feed 1: Jan. 6, 9:30–9:45 p.m. PST

  • AMC 15 Transponder 01 (KU-Band, Analog)

  • Downlink Frequency — 11720 Vertical

Feed 2: Jan. 7, 1–1:15 a.m. PST

  • GALAXY 28 Transponder 10 (C-Band, Analog)

  • Downlink Frequency — 3900 Horizontal

Feed 3: Jan. 7, 4–4:15 a.m. PST

  • GALAXY 28 Transponder 10 (C-Band, Analog)

  • Downlink Frequency — 3900 Horizontal

International Feed: Jan. 7, 06:00 GMT

  • Available via the Reuters World News Express to Reuters subscribers for seven days

Broadcast-quality video of the keynote address will be available upon request in the Microsoft booth throughout the show starting Thursday, Jan. 7. In addition, portions of the keynote address, product b-roll and transcripts will be available at

Microsoft Booth Activities

A variety of activities will take place at the Microsoft booth, No. 7144, in the Central Hall of the Las Vegas Convention Center. The Microsoft booth will feature interactive scenarios showcasing products that highlight Microsoft platforms and technologies.

Microsoft Pressroom

The Microsoft pressroom meeting rooms are located within the Microsoft booth, No. 7144, in the Central Hall. Visit a booth information desk for help locating them. Pressroom hours are Thursday, 10 a.m.–5:30 p.m.; Friday, 9 a.m.–5:30 p.m.; and Saturday, 9 a.m.–5:30 p.m. More information about Microsoft-related events and activities at 2010 International CES is available at

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at

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