IGH Solutions Drives User Adoption Up by 246 Percent by Switching From Salesforce.com to Microsoft Dynamics CRM

REDMOND, Wash. — Nov. 23, 2010 — Microsoft Corp. (Nasdaq: MSFT) today highlighted the benefits attained by IGH Solutions, a world leader in developing and delivering innovative solutions for specialty and dimensional printing, in three years since switching from Salesforce.com to Microsoft Dynamics CRM. They include an increase in sales-team productivity valued at $1.2 million, nearly $400,000 in reduced costs for licensing fees, a 246 percent increase in user adoption, and an ROI of 595 percent — all realized by establishing a cost-effective and standardized sales-force automation solution for use across the enterprise.

With Microsoft Dynamics CRM, IGH Solutions also resolved integration and data entry issues that had plagued the company because Salesforce.com could not integrate with its Hagen ERP system. In addition, the company was able to capitalize on its existing investment in Microsoft business productivity software, including Microsoft Outlook, Microsoft SharePoint, Microsoft Office, Microsoft InfoPath and Microsoft SQL Server, because of the interoperability Microsoft Dynamics CRM has with these applications.

“Our biggest draw to Microsoft Dynamics CRM from Salesforce.com was the ease of integration,” said Drew Climer, business technology specialist, IGH Solutions. “With our prior Salesforce.com-based CRM system, we were struggling to share customer data, resulting in the double entry of information. With Microsoft, we now have a single integrated customer-oriented solution.”

“IGH Solutions illustrates some key reasons why our customers have switched from other CRM products,” said Brad Wilson, general manager, Microsoft Dynamics CRM Product Management Group. “Microsoft Dynamics CRM delivers an outstanding experience for end users, as well as easy integration with external systems and services, so customers can have the control and flexibility they need to help their employees be more productive at a much lower cost.”

IGH Solutions also recognized the support Microsoft Gold Certified Partner Inetium LLC provided during the migration, as well as the advantages of an accessible partner ecosystem. “We had a lot of account consolidation to take care of, and Inetium came up with an ingenious solution to make the transition seamless and ensure that all future integrations would also be accommodated,” Climer said. “And with the plethora of Microsoft ISVs, the sky is the limit on what we can explore to extend our CRM solution.”

“I’ve been working hands on with CRM solutions since 1996, including Salesforce.com, SAP, Siebel, Sybase and PeopleSoft, and can honestly say that Microsoft Dynamics CRM is the best one I’ve worked with,” Climer said. “The same reasons we switched to Microsoft Dynamics CRM — improved productivity and ease of integration — are why we will be making the move to Microsoft Dynamics AX within the next five years.”

More information on IGH Solutions, including its migration to Microsoft Dynamics CRM, can be found at http://bit.ly/asKhbr. Information about the latest updates to Microsoft Dynamics CRM can be found at http://www.crm2011beta.com, and Twitter users can join the conversation by following @MSDynamicsCRM and the hashtag #MSDYNCRM. More information about other Microsoft Dynamics CRM customers that have switched from Salesforce.com can be found at http://www.DontGetForced.com.

About Microsoft Dynamics

Microsoft Dynamics is a line of simple to learn and use ERP and CRM solutions that work with your existing technology and scale as you grow to give you long-term value. By using software and online services that work the way people and organizations work, businesses are better able to make informed decisions and adapt to rapid change. Microsoft Dynamics helps your people be more productive and your investments in existing systems last longer, while enabling your business to derive the insights necessary to respond quickly and have a competitive edge in an ever-changing world of business.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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