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Our vision for gaming: More choice and more games for people everywhere

Players and developers are at the center of Xbox. We want to enable people to play games anywhere, anytime and on any device. And developers deserve more options to build, distribute and monetize their groundbreaking games. When we do this, we all win. That’s why we’re sharing more on the industry and how our acquisition of Activision-Blizzard fits into our gaming strategy.

Benefits of Xbox + Activision-Blizzard

Benefits for players

More games on more devices including Xbox, PlayStation, phones and online

Choice in how and where people buy games with subscription and one-off purchase options

For the 95% of gamers who play on phones, alternatives to gaming offerings from the dominant mobile platforms

Benefits for game creators

More ways to get games in front of more players through support, investment and better access to gamers

Better revenue and fair marketplace rules through our app store principles

Greater flexibility in payment systems and the experience they provide their fans

Benefits for the gaming industry

More competition in mobile, where a couple of big players dominate

Greater competition in traditional gaming, where Sony and Nintendo will remain the biggest

Emphasis on positive workplace culture and increased local investment from Microsoft in studios and creative ecosystems around the world

Microsoft Chairman and CEO Satya Nadella on Bloomberg

“Giving players choice in how they play their games makes gaming more accessible and leads to larger, more vibrant communities of players. Choice is equally important to developers. Developers benefit from having a diversity of distribution and business models for their games. Choice unlocks opportunities for innovation and enables the industry to grow.”

— Microsoft Gaming CEO Phil Spencer

“Too much friction exists today between creators and gamers; app store policies and practices on mobile devices restrict what and how creators can offer games and what and how gamers can play them. Our large investment to acquire Activision-Blizzard further strengthens our resolve to remove this friction on behalf of creators and gamers alike. We want to enable world-class content to reach every gamer more easily across every platform.”

— Microsoft Vice Chair and President Brad Smith

Important updates on our commitments to gaming