Our vision for gaming: More choice and more games for people everywhere
“Giving players choice in how they play their games makes gaming more accessible and leads to larger, more vibrant communities of players. Choice is equally important to developers. Developers benefit from having a diversity of distribution and business models for their games. Choice unlocks opportunities for innovation and enables the industry to grow.”
— Microsoft Gaming CEO Phil Spencer
Call of Duty for more than 150 million more players
We’ve signed 10-year agreements with four companies to bring Call of Duty to their console and cloud streaming services upon approval to unite Activision Blizzard and Xbox.
Players and developers are at the center of Xbox. We want to enable people to play games anywhere, anytime and on any device. And developers deserve more options to build, distribute and monetize their groundbreaking games. When we do this, we all win.
That’s why we’re sharing more on the industry and how our acquisition of Activision Blizzard fits into our gaming strategy.
Players get more choice
More games on more devices including Xbox, PlayStation, phones and online
Choice in how and where people buy games with subscription and one-off purchase options
For the 95% of players who play on phones, alternatives to gaming offerings from the dominant mobile platforms
Game creators get more options
More ways to get games in front of more people through support, investment and better access to players
Better revenue and fair marketplace rules through our Open App Store principles
Greater flexibility in payment systems and the experience game creators provide to their fans
Gaming industry gets more competition
More competition in mobile, where a couple of big players dominate
Greater competition in traditional gaming, where Sony and Nintendo will remain the biggest gaming companies
Emphasis on positive workplace culture and increased local investment from Microsoft in studios and creative ecosystems around the world
Games get better when more people play them
“Too much friction exists today between creators and gamers; app store policies and practices on mobile devices restrict what and how creators can offer games and what and how gamers can play them. Our large investment to acquire Activision Blizzard further strengthens our resolve to remove this friction on behalf of creators and gamers alike. We want to enable world-class content to reach every gamer more easily across every platform.”
— Microsoft Vice Chair and President Brad Smith