Microsoft announces Dream-Build-Play contest winners, demonstrates XNA Game Studio-developed “Schizoid,” and shares details of new game content usage rules.
Blockbuster consumer brands including 7-Eleven, Burger King Corp., Comcast, Mountain Dew and Pontiac unveil unprecedented support for the launch of this year’s biggest entertainment event.
Advertising within highly engaging gaming experience shown to have significant positive impact on purchase consideration, ad recall and “coolness” perception of brands.
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