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October 15, 2012
Microsoft Presses Play on New Xbox Music Service

“The technology giant on Monday is taking the wraps off of its rebranded digital music service, now called Xbox Music, that promises an all-in-one music experience. It wraps together free, on-demand music streaming, a scan-and-match feature, a download store and artist radio stations.”

October 14, 2012
Microsoft Unveils Xbox Music to Compete With Apple’s iTunes

“…Xbox Music is driving the attempt to make consumers think different. ‘Yeah, we will have a video store,’ said Johnson, ‘but music is the one avenue we think we can really differentiate this year against the competition and really solve the consumer’s problem, and introduce something in a powerful way. Music shouldn’t be work. It should be fun.'”