Microsoft’s Work Trend Index 2024: Swiss Knowledge Workers Outpace Global AI Adoption Trend

Deutsch | Français | English

  • Microsoft’s Work Trend Index reveals a strong adoption of generative AI by Swiss knowledge workers: 82% of Swiss knowledge workers use generative AI at work, surpassing global average.
  • AI skills become also increasingly relevant as a hiring qualification – 74% of Swiss leaders say they’d rather hire a less experienced candidate with AI skills than a more experienced candidate without them.
  • While 70% of Swiss leaders believe their company needs to adopt AI to stay competitive, 51% of Swiss managers worry their organization’s top leadership lacks a plan and vision to implement it.

Zurich, May 8, 2024. Microsoft’s Annual Work Trend Index highlights a significant embrace of generative AI among Swiss knowledge workers, with the vast majority incorporating it into their regular workflow. Additionally, a substantial number of Swiss managers prioritize AI proficiency over experience when hiring new talent. However, over half express concern about their organization’s top leadership not having a clear strategy or vision for AI integration.

With its Work Trend Index Microsoft conducts an annual global industry-spanning survey offering unique insights into the trends that reshape work for employees and leaders. For this year’s study, Microsoft partnered for the first time with LinkedIn on a joint report to provide a comprehensive view of how AI is not only reshaping work, but the labor market more broadly.

Microsoft and LinkedIn surveyed 31,000 people across 31 countries, including 1,000 in Switzerland, identified labor and hiring trends from LinkedIn, analyzed trillions of Microsoft 365 productivity signals, and conducted additional research with Fortune 500 customers. The dedicated results for Switzerland show a robust adoption of generative AI in the country, with 82% of knowledge workers using AI at work, surpassing the 75% global average. Although 70% of Swiss managers recognize the crucial role of AI for the competitiveness of the companies, 51% of respondents are unsure what vision their top leadership have for the implementation of AI.

“In less than two years, generative AI has become a ubiquitous tool in the workplace. Implementing AI is not just a technological shift, but a catalyst for a new era of innovation and growth in the workforce,” says Catrin Hinkel, CEO at Microsoft Switzerland. “Particularly here in Switzerland, which is considered the most innovative country in the world: Swiss companies are eager to adopt innovative technologies and implement generative AI at work. Over 250 Swiss companies and startups are already leveraging our Azure OpenAI Service to enhance their operations. This uptake reflects a broader trend where businesses are increasingly turning to AI to augment human capabilities. For our customers, AI has become pivotal in driving their digital transformation.”

Incorporating AI into daily work routines is especially common among Swiss AI power users, with many starting and ending their days with AI, indicating the deep integration of AI into their professional lives. 83% even bring their personal AI tools to work. Also, they often stand out due to their collaborative and experimental approach to AI, with a significant majority frequently exchanging tips and trying new AI applications. They also receive more communication from leadership about the importance of AI and are more likely to receive specialized training, particularly in crafting prompts and applying AI to their roles.

The growing importance of AI is also reflected in hiring practices. 74% of Swiss executives prefer candidates with AI skills over otherwise more qualified candidates, and 70% of them even consider AI skills a non-negotiable priority.

On a global scale, the data reveals insights all leaders and professionals need to know when it comes to AI’s implications for work – and highlights actions they can take.

  1. Employees want AI at work – and won’t wait for companies to catch up.

Three in four knowledge workers (75%) now use AI at work. Employees, overwhelmed and under duress, say AI saves time, boosts creativity, and allows them to focus on their most important work. While 79% of leaders agree AI adoption is critical to remain competitive, 59% worry about quantifying the productivity gains of AI and 60% worry their company lacks a vision and plan to implement it. While leaders feel the pressure to turn individual productivity gains into organizational impact, employees aren’t waiting to reap the benefits: 78% of AI users are bringing their own AI tools to work. The opportunity for every leader is to channel this momentum into ROI.

  1. For employees, AI raises the bar and breaks the career ceiling.

We also see AI beginning to impact the job market. While AI and job loss are top of mind for some, our data shows more people are eyeing a career change, there are jobs available, and employees with AI skills will get first pick. The majority of leaders (55%) say they’re worried about having enough talent to fill open roles this year, with leaders in cybersecurity, engineering, and creative design feeling the pinch most.

And professionals are looking. Forty-six percent across the globe are considering quitting in the year ahead—an all-time high since the Great Reshuffle of 2021. A separate LinkedIn study found U.S. numbers to be even higher with 85% eyeing career moves. While two-thirds of leaders wouldn’t hire someone without AI skills, only 39% of users have received AI training from their company. So, professionals are skilling up on their own. As of late last year, we’ve seen a 142x increase in LinkedIn members adding AI skills like Copilot and ChatGPT to their profiles and a 160% increase in non-technical professionals using LinkedIn Learning courses to build their AI aptitude.

In a world where AI mentions in LinkedIn job posts drive a 17% bump in application growth, it’s a two-way street: Organizations that empower employees with AI tools and training will attract the best talent, and professionals who skill up will have the edge.

  1. The rise of the AI power user – and what they reveal about the future.

In the research, four types of AI users emerged on a spectrum – from skeptics who rarely use AI to power users who use it extensively. Compard to skeptics, AI power users have reoriented their workdays in fundamental ways, reimagining business processes and saving over 30 minutes per day. Over 90% of power users say AI makes their overwhelming workload more manageable and their work more enjoyable, but they aren’t doing it on their own.

Power users work for a different kind of company. They are 61% more likely to have heard from their CEO on the importance of using generative AI at work, 53% more likely to receive encouragement from leadership to consider how AI can transform their function and 35% more likely to receive tailored AI training for their specific role or function.

“AI is redefining work and it’s clear we need new playbooks,” said Ryan Roslansky, CEO of LinkedIn. “It’s the leaders who build for agility instead of stability and invest in skill building internally that will give their organizations a competitive advantage and create more efficient, engaged, and equitable teams.”

The prompt box is the new blank page

We hear one consistent piece of feedback from our customers: talking to AI is harder than it seems. We’ve all learned how to use a search engine, identifying the right few words to get the best results. AI requires more context – just like when you delegate work to a direct report or colleague. But for many, staring down that empty prompt box feels like facing a blank page: Where should I even start?

Today, we’re announcing Copilot for Microsoft 365 innovations to help our customers answer that question.

  • If you’ve got the start of a prompt, Copilot will offer to auto-complete it to get to a better result, suggesting something more detailed to help ensure you get what you’re looking for. That not only speeds things up, it offers you new ideas for how to leverage Copilot’s power.
  • Other times, you know exactly what you want – you’re just not sure how to ask. With its new rewrite feature, Copilot turns a basic prompt into a rich one with the click of a button, turning everyone into a prompt engineer.
  • Catch Up, a new chat interface that surfaces personal insights based on your recent activity, provides responsive recommendations, like “You have a meeting with the sales VP on Thursday. Let’s get you prepared – click here to get detailed notes.”
  • We also know that every role, team, and function has unique needs and ways of working. To help create prompts for exactly the work you do, you’ll soon be able to create, publish, and manage prompts in Copilot Lab that are expressly tailored to your closest teams.

These features will be available in the coming months, and in the future, we’ll take it a step further, with Copilot asking you questions to get to your best work yet.

LinkedIn has also made free over 50 learning courses to empower professionals at all levels to advance their AI aptitude.

Head to WorkLab for the full Work Trend Index Report, and head to LinkedIn to hear more from LinkedIn’s Chief Economist, Karin Kimbrough, on how AI is reshaping the labor market.

And for all the blogs, videos and assets related to today’s announcements, please visit our microsite.

Related Posts

Wir stellen vor: Copilot+ PCs

Im Rahmen eines Events auf unserem neuen Microsoft-Campus haben wir heute eine neue Kategorie von Windows-PCs, die für künstliche Intelligenz (KI) entwickelt wurden, vorgestellt: Die Copilot+ PCs.

Introducing Copilot+ PCs

Today, at a special event on our new Microsoft campus, we introduced the world to a new category of Windows PCs designed for AI, Copilot+ PCs.