Digital Difference

Making your digital difference

In New York City on April 26, we hosted “Digital Difference.” More than a dozen forward-thinking companies joined us to showcase how they are driving digital transformation – and making a difference – for their businesses.

It was exciting to share how UBS, the world’s largest wealth manager, is driving its digital strategy with us, powering its risk management on Azure. Maersk, the largest shipping company in the world, is reshaping global logistics and supply chains with the Microsoft cloud. The Hershey Company has created the “Internet of Twizzlers” to more efficiently produce some of the most iconic confectionaries in the world.

Digital transformation in the media and entertainment industry

The digitization of content has completely changed how media companies think about the creation, production, marketing, distribution and monetization of content. As their audiences find new ways to consume entertainment, whether it’s through tablets, smartphones, connected TVs, PCs, gaming or mixed reality devices, the competition for attention has never been greater. This evolution has disrupted traditional business models and is driving organizations across the industry to identify new ways in which they can quickly and securely produce and deliver the right content, at the right time to any device – all backed by business insights and projections which can be used to drive future decision making.