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Digital Difference

National Retail Federation 2018

There’s nothing artificial about the real intelligence transforming retail

At the NRF annual show in New York City, Microsoft’s emphasis is on data: what data retailers need, and how best to collect and analyze it. Happily, thanks in part to Microsoft Azure, as well as AI and Internet of Things (IoT) cloud services, wrangling data is becoming increasingly easy and inexpensive for retailers of all sizes.

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AutoMobility LA

Microsoft builds and integrates Azure Location Based Services directly into the cloud

Enterprise customers who compete in today’s smart, connected world depend on location-based services — including mapping, navigation, asset tracking and geospatial information to transform, disrupt and improve the intelligence of their assets.

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Making your digital difference

In New York City on April 26, we hosted “Digital Difference.” More than a dozen forward-thinking companies joined us to showcase how they are driving digital transformation – and making a difference – for their businesses.

It was exciting to share how UBS, the world’s largest wealth manager, is driving its digital strategy with us, powering its risk management on Azure. Maersk, the largest shipping company in the world, is reshaping global logistics and supply chains with the Microsoft cloud. The Hershey Company has created the “Internet of Twizzlers” to more efficiently produce some of the most iconic confectionaries in the world.

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Video highlights of Digital Difference event

Digital transformation in the media and entertainment industry

The digitization of content has completely changed how media companies think about the creation, production, marketing, distribution and monetization of content. As their audiences find new ways to consume entertainment, whether it’s through tablets, smartphones, connected TVs, PCs, gaming or mixed reality devices, the competition for attention has never been greater. This evolution has disrupted traditional business models and is driving organizations across the industry to identify new ways in which they can quickly and securely produce and deliver the right content, at the right time to any device – all backed by business insights and projections which can be used to drive future decision making.

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Customer photo gallery

Digital transformation ambassadors

Jason Bloomberg

The president of @Intellyx and author of the book “Agile Architecture Revolution” works with Microsoft to bring digital transformation to life for business owners worldwide.

Daniel Newman

The founder, partner and operator of four companies is an analyst, writer and speaker who works with Microsoft to help people and technology meet their full potential together. 


Hannover Messe

Healthcare Information and Management Systems Society

National Retail Federation

Financial services

Consumer Electronics Show