MAMEE Double-Decker is an iconic Malaysia-based food and beverages company with an international reach. Established in 1971, MAMEE Double-Decker is today an award-winning organisation producing over 50 products exported to over 100 countries around the globe.
With over 1,000 employees located across the region, production facilities in Malaysia, Myanmar, and Indonesia, and a growing international and domestic market, MAMEE Double-Decker is a celebrated Malaysians success story.
Battling for actionable business insight
MAMEE Double-Decker is a company with ambitious plans for growth and supporting that growth will require the ability to inform key business decisions. The company’s legacy system had proved a bottleneck to this ambition, with a laborious database that was both cumbersome and frustrating to utilise. Not only did the established legacy system operate at a pace which caused business hurdles, it presented strategic risk through the need for large elements of manual processes that generated significant exposure to human error.
The company was equally frustrated by the lack of detailed data and siloed functionality of the legacy systems. Utilising aggregated data limited the opportunity for informed decision making, with no key insight into critical sales analytics such as sell-in and sell-out. Furthermore, teams were hampered by a lack of collaborative ability in the software, meaning operations often happened in silos without shared data or teamwork.
These established challenges saw MAMEE Double-Decker searching for an alternative business analytics suite that could deliver the insight required to inform key business decisions. The goal was to adopt a solution which could deliver real-time insight and communication, while enhancing opportunity through rapid processing and easy accessing of key business data.
Searching for a data-driven solution
MAMEE Double-Decker were generating the data required to properly inform business decisions, and needed to find the software solution which could utilise that data in a system that provided actionable insight. The investment in this software was a step towards better business decisions to maximise sales and increase profitability. A key driver in that process was a business analytics suite that offered interactive reporting that was accessible and user-friendly, while offering the ability to adapt to continued business expansion. enterprise business intelligence framework
After detailed analysis of business suites and leading market solutions, MAMEE Double-Decker opted for the key benefits of Microsoft Business Power BI to empower their data-driven decision making whilst offering a fully integrated solution that fits seamlessly into their operational use of Microsoft 365.
The detailed insight of Microsoft Power BI not only offered the interactive data functionality that MAMEE Double-Decker were seeking but, offered a software solution with lower costs per licence than any competitor system considered by the company. The further ability to integrate into Microsoft 365 provided a company-wide solution that was both user-friendly and easily adopted. The ability to operate through simple Login ID systems also enabled a user flexibility which further complemented the company’s changing workforce and ambitious expansion plans.
Opening up an interactive world of business insight
Through the engagement with our partner, Collexe Consulting, riding on Microsoft Power BI platform, this collabration has successfully created an enterprise business intelligence framework using Collexe valuable combination of industry insight, functional and business-process expertise, as well as a thorough understanding of FMCG-specific metrics and KPIs. With accessible data at their fingertips, MAMEE Double-Decker has unlocked a depth of key business data that empowers the organisation to make smarter, more informed business decisions.
“We are able to have meaningful, data-driven conversations with our management, with our sales teams, and with our partners. This provides us with the insight to make critical decisions with informed insight that can deliver real benefit for our business and our customers, “said (Ooi Say Keong), (Head of Business Intelligence).
Where elements of data used to be managed by one key individual or department, Microsoft Power BI has enabled a collaborative approach to data use. This ability to work collaboratively across the organisation has enabled greater transparency and enhanced operational efficiency, both cutting strategic risk and enhancing overall efficiency.
Microsoft Power BI has enabled daily operations to be managed and monitored in a way that enhanced business productivity, something that wasn’t possible with the legacy system previously being used. Daily operational goals and objectives can be managed and monitored across departments, ensuring business needs are met. The depth of insight and collaborative approach isn’t the only benefit, but it has greatly enhanced speed of decision making.
“With real-time insight, Microsoft Power BI has unlocked real-time opportunity for the business. We can access and act on data at a pace that suits our business needs, meaning we’ve always got the data we need to operate in a way which works best for our business.”