January 10, 2013
More Than One-Third of Xbox Users Engage With Interactive Ads

“Based on the first wave of spots with Subway and Toyota, Xbox found that 37 percent of viewers engaged with the ads when prompted to vote, and of those 71 percent voted in the polls. Also, 97 percent of those who voted waited to see their votes appear in the final tallies, underscoring the community nature of the Xbox service.”