Skip to main content
Microsoft
Source
Source
  • Home
    • Company News
    • Official Microsoft Blog
    • Europe
    • Asia
    • Latin America
    • India
    • UK
  • AI
  • Innovation
  • Digital Transformation
  • Diversity & Inclusion
  • Sustainability
  • Work & Life
    • Global

      • Microsoft 365
      • Teams
      • Windows
      • Surface
      • Xbox
      • Deals
      • Small Business
      • Support
    • Software
      • Windows Apps
      • OneDrive
      • Outlook
      • Skype
      • OneNote
      • Microsoft Teams
      • Microsoft Edge
    • PCs & Devices
      • Computers
      • Shop Xbox
      • Accessories
      • VR & mixed reality
      • Phones
    • Entertainment
      • Xbox Game Pass Ultimate
      • PC Game Pass
      • Xbox games
      • PC games
      • Windows digital games
      • Movies & TV
    • Business
      • Microsoft Cloud
      • Microsoft Security
      • Dynamics 365
      • Microsoft 365 for business
      • Microsoft Power Platform
      • Windows 365
      • Microsoft Industry
      • Small Business
    • Developer & IT
      • Azure
      • Developer Center
      • Documentation
      • Microsoft Learn
      • Microsoft Tech Community
      • Azure Marketplace
      • AppSource
      • Visual Studio
    • Other
      • Microsoft Rewards
      • Free downloads & security
      • Education
      • Virtual workshops and training
      • Gift cards
      • Students and parents deals
      • Licensing
      • Microsoft Experience Center
    • View Sitemap
    • No results
    0 Cart 0 items in shopping cart
    Sign in
    Source
    Category: Digital TransformationJune 28, 2019

    Icertis narrows the gap between AI expectations and reality

    By
    • Chris Stetkiewicz

    Transform recently sat down with several Microsoft customers at an event highlighting emerging trends in data and artificial intelligence. We talked with Vivek Bharti, general manager of product management at Icertis, which provides contract management services to enterprise customers.

    TRANSFORM: Describe how your company uses AI to serve customers.

    VIVEK BHARTI: We strive to solve the hardest contract management problems, using technology, and making it easy for the customers to use it.

    All a company’s commitments and obligations are in that contract document. The problem is that those are in natural languages, not very amenable to the traditional systems. We take their (contract) repository, which is usually a set of folders of PDFs, etc., convert them into intelligent documents and help them manage their publications for life.

    In the process, we save them money or help them garner more revenue.

    TRANSFORM: What are the biggest challenges you see with AI?

    BHARTI: One challenge is that the technology seems to be ahead of the business. The pace of innovation is so fast that technologies are producing possibilities, left, right and center. But it’s not necessarily true that the business use cases have been found. It’s resulting in very hyped-up speculation from the customers. There’s a gap between expectations and reality.

    Another challenge is creating pools of people who understand both the customer and the technology, to create the intersection of technology and what the business problems are. At a tactical level, that’s solved by having a pool of domain experts who sensitize the engineers about what the business problem is.

    Conversely, every single person who joins the company, they go through product training. So we set a foundation where everyone is aligned on what the company vision is and what is it that we’re building for. That starts sensitizing people who are more business oriented, sales folks, business analysts or whatever, to what is the technology capability.

    TRANSFORM: How does that intersection of technology and business know-how help you serve customers better?

    BHARTI: If you look at the size of our company, and the kind of customers we are acquiring, some of them have 400,000 suppliers. And they’ve trusted our system to manage (their contracts). It’s not because we are a big company. They saw that everyone that they interacted with from our company was actually talking about their problems, not about their product. So that’s how we’re making a difference.

    Tags:

    • AI
    • Customers
    What's new
    • Surface Pro 9
    • Surface Laptop 5
    • Surface Studio 2+
    • Surface Laptop Go 2
    • Surface Laptop Studio
    • Surface Go 3
    • Microsoft 365
    • Windows 11 apps
    Microsoft Store
    • Account profile
    • Download Center
    • Microsoft Store support
    • Returns
    • Order tracking
    • Virtual workshops and training
    • Microsoft Store Promise
    • Flexible Payments
    Education
    • Microsoft in education
    • Devices for education
    • Microsoft Teams for Education
    • Microsoft 365 Education
    • Education consultation appointment
    • Educator training and development
    • Deals for students and parents
    • Azure for students
    Business
    • Microsoft Cloud
    • Microsoft Security
    • Dynamics 365
    • Microsoft 365
    • Microsoft Power Platform
    • Microsoft Teams
    • Microsoft Industry
    • Small Business
    Developer & IT
    • Azure
    • Developer Center
    • Documentation
    • Microsoft Learn
    • Microsoft Tech Community
    • Azure Marketplace
    • AppSource
    • Visual Studio
    Company
    • Careers
    • About Microsoft
    • Company news
    • Privacy at Microsoft
    • Investors
    • Diversity and inclusion
    • Accessibility
    • Sustainability
    English (United States) California Consumer Privacy Act (CCPA) Opt-Out Icon Your California Privacy Choices
    • Sitemap
    • Contact Microsoft
    • Privacy
    • Manage cookies
    • Terms of use
    • Trademarks
    • Safety & eco
    • Recycling
    • About our ads
    • © Microsoft 2023