Natuzzi envisions a new kind of store, where the possibilities are endless

Italian furniture maker Natuzzi is known around the world for its innovative designs, attention to detail and stellar customer service. To transform that white-glove experience, increase sales conversions and accelerate the purchase journey, Natuzzi introduced mixed reality technology from Microsoft into its augmented store.

The digital experience inspires customers to design how they live and entertain, and allows them to see potential purchases in the context of their own homes, positioning Natuzzi as the first store they want to visit. We invited creative director and stylist Pasquale Junior Natuzzi to share his creative vision for disrupting the furniture industry with innovative thinking and products.

Visit our Customer Stories site to learn how Natuzzi crafts amazing customer experiences.