In this episode of “Digital Now,” Chris Capossela, chief marketing officer at Microsoft, explains the richer relationship that has developed between the company and its customers. “When they do well, we do well,” he says, explaining Microsoft’s evolution as an “empowering agent.”

“Digital Now” is a video series hosted by Andrew Wilson, chief digital officer at Microsoft, who invites friends and industry leaders inside and outside of Microsoft to share how they are tackling digital and business transformation, and themes like the future of work, security, artificial intelligence, and the democratization of code and data.

Also in this episode, Capossela and Wilson explore why companies must embrace “ruthless prioritization,” how innovation will be the way out of a tough economy, and why the impact of a company’s hits – think Windows, Office and Azure – far outweighs that of its misses.

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