Remarks by Terry Myerson, executive vice president, Windows & Devices Group; Nick Parker, corporate vice president, OEM Division; and Alex Kipman, technical fellow and inventor of Microsoft HoloLens, in Taipei, Taiwan, on June 1, 2016.
TERRY MYERSON: Ni hao. Hello. (Applause.) I’m Terry Myerson. I lead the Windows and Devices Group at Microsoft. And it is so fantastic to be back here in Taipei, to be back at Computex to celebrate this super unique relationship that we have with so many partners that are here at the show.
This partnership that enables us to delight people all over the world with incredible experiences and great technology.
As a company, Microsoft is incredibly optimistic about what technology can do for us. We believe technology can drive economic growth all over the world and can empower us in our daily lives and can be used to preserve our enduring values.
And with Microsoft’s three interconnected ambitions to create more personal computing, to reinvent productivity in business processes and to build an intelligent cloud platform. We believe we have an ability to extend the human experience across all devices and across all the computing in our lives.
With Windows, our ambition is to create a more personal computing environment, one where we change the way we interact with all technology and the way in which we benefit from technology, enabling us to interact with devices in entirely new ways more intuitively using natural language conversations, evolving us from today’s keyboard and mice and touch to use more human capabilities like pens, your voice, your face, and your fingerprints.
Expanding us beyond PCs and phones, bringing computing into our world with holograms, immersing ourselves in games across devices.
Windows is our home for this evolution, enabling all of us to be more productive and have more fun.
Now, we’re so excited that today over 300 million people all over the world are actively using Windows 10. These customers are more engaged than ever before, spending over 75 billion hours on Windows 10.
They’ve visited our store for apps over 5 billion times. And here in Taiwan, it’s amazing, the number of active devices running Windows 10 just here in Taiwan has increased over 120 percent since January.
Thanks to all of you, thanks to our partners, over 500 Windows 10 devices have shipped since launch. These are devices with large screens, small screens, no screens at all and everything in between, and more shipping every month.
We’re humbled by this response to Windows 10 all across the globe from New York City to Tokyo to Paris to Lima to here in Taipei.
And it’s not just consumers. Enterprises are moving to Windows 10 faster than any other version of Windows before, with 83 percent of all enterprises worldwide now running active pilots of Windows 10.
So on behalf of all of Microsoft and the entire team, we welcome all of these new customers to Windows 10.
Now, every day we’re working hard on making Windows 10 better for all of these users all over the world. And today we’re excited to show you what we’ve been working on.
The next wave of innovations for Windows 10 that will arrive in a Windows 10 Anniversary Update this summer for free to everyone running Windows 10.
Now, instead of hearing me talk about it, let’s take a look.
First, Li-Chen Miller will demo some incredible new experiences in the Anniversary Update, including Windows Ink and Windows Hello.
And Nick Parker will join us to talk about growth opportunities for all of us with Windows 10. Thank you. (Applause.)
(Li-Chen Miller demo in Chinese.)
NICK PARKER: (Applause.) Thank you, Li-Chen, and good afternoon everyone.
I am so excited to be here to see those incredible Windows 10 features and to once again be here at Computex to represent you, our customers and our partners, the people who design, build, and sell Windows 10 devices that inspire our customers and our business partners around the world.
Today, I’m going to talk about growth, the opportunities that our businesses have, the opportunities that we have, and how we’re going to grow together as we see the coming year.
We all know the number, 600 million PCs over four years old. That is a huge opportunity for all of us as we start thinking about how do we refresh these consumer and commercial devices.
But also we see key growth in some of these new categories that we’re seeing invented and growing as a result of Windows 10.
The explosion of two-in-one devices you can see there the incredible growth rate moving to all-in-ones continuing to be the modern desktop and the replacement in both consumer and commercial for those devices.
And that incredible growth in gaming year on year with over 1.2 billion people gaming, of which 62 percent of that is on Windows.
Finally, IoT. This is a billion-unit-plus market growing at 19 percent.
All of these represent opportunities of how we’d like to partner with you and how the unique investment in R&D and Windows 10 will come together in the experiences we build with you in the next year.
So the best way to talk about this is to show some of those devices and show how the innovation works from building on what Li-Chen showed you, to showing how the hardware innovation has come together for these incredible experiences.
I’m going to start with that fast-growth category, nearly 60 percent growth year on year and those numbers for ’16/’17 in the two-in-one category.
The first device I’m going to show you is the Dell Inspiron 15. This comes in the 13- and 15-inch category. And what I love about this device, apart from being a first at Computex, you can see that it has this beautiful touch screen, it has the Windows Hello camera that enables you to unlock that device with your face, bringing the dream of mobile passwords to reality in this device.
But this is that 360 design that we see so popular in two-in-ones, but also this device is $529 U.S. equivalent. These capabilities really are accessible.
The next device here, we see this ASUS Transformer Pro 3, a really beautiful design from ASUS. You can see there’s incredible capability, beautiful in terms of that detachable two-in-one.
The next device, the Huawei MateBook, again, a device using this incredible technology, beautiful screen, thin and light design, and with a pen as well as a magnetic case to put it in at the side.
As we start to see these devices both from ASUS as well as the Huawei MateBook here, pen becomes such an integral part of the experience enabled through Windows 10.
Now, our partner locally here, IP3, this is a device where you’ll see more and more OEMs and in fact even local brands or even retailers be able to pick up these devices. Again, this great two-in-one form factor with the magnetic keyboard, beautiful design, and you see this brushed aluminum look on the back.
Now, building on the success of the Lenovo X1 Carbon, you see the ThinkPad. Now, what they’ve done here is taken that great platform with the ThinkPad X1 and they’ve added a 260 hinge to it. Again, leveraging the pen, leveraging the touch, and these modern experiences in this two-in-one category, and you see the pen there and its dock.
Great growth enabled in that category with Windows 10.
The next device is really a sneak peek. So I’m going to just show you this briefly. It’s not out to market, and you’ll see it later in the year. But this is the result of a collaboration between Porsche Design and one of our local OEMs.
And this is a two-in-one. It’s a detachable two-in-one. You can see the design there. You can see the nice logo. And this is a no-compromise tablet. Beautiful kind of port there. This is a device that will have pen, it will have touch, detachable two-in-one, you’ll see later in the year.
A rapidly emerging category from us, and something you’ll have seen recently, is this device, this mobile device from Acer, the Jade Primo, and you see there you have the dock. And what this does is takes Windows Mobile and enables, when docked, a full-screen experience.
So this is your unit of personal compute on a beautiful smartphone design, but when docked, you have a full-screen experience where you use keyboard and mouse and your favorite Office 365 task.
You can take the device with you, you can put your phone in your pocket, whether you’re at work or at home, and then dock it, go to the big screen.
Another design here using the same Continuum technology in Windows 10 is the HP Elite X3. You can see this beautiful metal finish there with the Bang & Olufsen speaker. Beautiful design there from HP, again with that same dock. Bringing your enterprise-class security to your mobile environment as well as the full screen.
The next category we see this great growth is in the all-in-ones. Why do people love all-in-ones? They love them because they’re portable, as well as you can just replace your desktop. They’re very thin, they’re light. This is a beautiful design from Acer you see here. This is the Acer Aspire Z3.
Actually detach from our power supply here. You have four-hour battery unplugged. And all of this for less than $500. It’s a beautiful design that could be equally at home in the kitchen or moving around the house, home media, playing games, as well as in the office replacing traditional desktop.
Of course one of the most exciting categories, and we see so much here both in terms of CES as well as here at Computex is the gaming category.
Great growth here. And you’ve all done a huge amount of innovation this year and we’ve really enjoyed great growth here and our average selling price as well as some of the innovation that we’ve seen in terms of how our customers use these devices.
A good example at the top here is you can see this Lynx Vision device. This is actually taking an industry-standard tablet running Windows 10 and with this jacket, you can actually use it to play your Xbox or your games.
One of the things we’ve done in Windows 10 is we’ve actually had some very unique capabilities building Xbox and Windows together. One of them, as I just talked about, is to be able to stream your Xbox gameplay onto your Windows 10 PC.
So if somebody’s using your Xbox on your TV screen and you want to use your TVs for something else, you can stream that gameplay onto your PC.
The next thing we’ve done is we enable you to use your PC as a personal video recorder for your Xbox. So you can record your gameplay. And if you want to take that magic moment from your game and save it to the Internet or post it to Twitch, you can do that with Windows 10.
The last two things we’re doing in Windows as it relates to Xbox is we are going to launch more and more of our first-party titles simultaneously on Xbox and PC at the same time. So cross-platform play becomes even easier. And, finally, you’ll continue to be able to see your high scores and your various achievements in your Gamertag in the Windows 10 Xbox app.
So huge value being added to those PCs that enable you to build and leverage that capability.
We can see there, this is the G65 from MSI. Super, super piece of innovation here. The way this device is cooled is it’s cooled with a fan that creates this tornado effect coming up through the middle of the device there to actually cool it.
This is the ASUS GL752. Again, a really, really nice device. Building on that Republic of Gamers family and that great brand that’s becoming more and more popular worldwide at the moment with discrete graphics and super-powerful computing.
The Gigabyte device here, again, taking this IPS QHD screen, Core i7 discrete NVIDIA GeForce GTX discrete graphics. Really bringing these powerful gaming scenarios to the mobile world. And, again, mobile gaming growing rapidly and something that we’ve all been enjoying this kind of growth over 20 percent in the last couple of years, and gaming itself, the actual gameplay growing over double digits worldwide.
The next device here is another notebook from Razer. So you all know very well with really nice devices, they have these great backlit LED screens, and very high-performance, stylist designs.
The thing I wanted to show you about this demonstration here is this core. This is called the Razer Core. This is a discrete graphics card sitting in a separate box that when you plug it into your notebook, you get the full capability of discrete, accelerated, separate graphics.
Again, being able to hot-swap into your device, leveraging the power of those separate graphics cores in this device. A very, very powerful design. You can really start to see how building businesses and this growing in gaming is enabling these new scenarios for hardware innovation from yourselves.
Of course the VR headsets that we see here from Oculus, one of our new partners, 3Glass, and HTC, this is all tethered to the high-end gaming PCs.
One of the things that we’ve been able to do is design those big, powerful gaming rigs to take advantage of some of the new content coming with some of these tethered glasses.
The last category, and this is the billion-unit category, this is IoT. And we have a few devices here that really just kind of bring together a few of those moments of IoT where we see great growth at the moment.
This is a ruggedized Windows 10 tablet. And you see some of the industrial capabilities that the Windows platform enables you to build.
You can see here we’ve actually got an Intel RealSense camera, we have a barcode scanner and LED, as well as a ruggedized tablet that’s waterproof and dustproof. This one when coupled together with a software solution actually enables this particular company to be able to take photos of cargo, be able to build maps and sizes of cargo, and then the software solution will actually help this shipping company to find what’s the best way to organize this physical three-dimensional cargo space within that application.
That’s a good example of an industrial tablet plus a solution plus cloud that really brought great business value to this partnership.
The FZ-F1, this is a full Windows 10 ruggedized device. You can see this kind of industrial, mobile handheld business. You can see there the barcode scanner on the back with detachable battery. These are ruggedized industrial devices. Panasonic continuing to be a great world leader in ruggedized device. Again, bringing the power of the enterprise-grade platform of Windows 10 to devices.
Most of these are business solutions that require that level of security, but also manageability and serviceability that you don’t get on any other platform and why Windows 10 is so popular for device builders building enterprise applications.
A great example here is this home hub. And this is a good case of what we would call Windows IoT Gateway. It’s a small hub and a gateway. You can see you’ve got USB and micro SD running Windows. And this device would actually connect to multiple sensors or devices in the home that would actually help you drive from that.
Finally, we’ve got a couple of devices here from MouseComputer. This enables you to actually take Windows Hello cameras directly to your device as well as this is actually a fingerprint reader that plugs into USB. So MouseComputer, a super bit of innovation. You can actually add these devices to PCs to enable you to plug into that biometric sensor platform that Windows has.
Of course we see growth across other categories, industrial automation and handheld terminals, as well as point of sale. But the real growth has come from basically taking this device and then adding it to cloud capabilities and software solutions. So really thinking about the commercial opportunity as a device as a service where you can build your monetization and capability with us through the life cycle of the device with the customer. And this is where we really see the most amount of growth.
So the best person to really talk about this is, in fact, my next guest. This is Jeff Reed; he’s the CTO of Arrow, a Fortune 130 company. Jeff is going to come out here and talk to us about what Arrow did with IoT and Windows. Hey, Jeff.
JEFF REED: Thanks.
NICK PARKER: Nice to see you.
JEFF REED: Nice to see you.
NICK PARKER: You know, Jeff, we have great partnerships, as you do with many of the people in the audience. But one of these kind of great examples that I’d love you to talk about that we did together. But before we kind of get into that, why don’t you tell us a little bit about Arrow and what you do for Arrow.
JEFF REED: Sure, Nick, thanks. Arrow kind of sits at a hub of an IoT ecosystem. If you think of IoT as two sides to a coin. You’ve got the devices side, the things side, and you’ve got the data side.
We do about $13 billion a year in electronics components globally. So on the devices side, we and our partners are putting components into IoT devices every day.
On the data side, we do about $9 billion a year in what we would like as enterprise infrastructure. So that includes software security, it also includes data and analytics platforms.
So those two sides of the coin are core to our business, and IoT forces us to take both of those together. And with Windows plus Azure, it’s a great example of driving our business forward in the IoT sense of the word.
NICK PARKER: You know, I think you’ve been so successful doing that. As you’ve said, you’ve got your great components as well as your data business. A lot of that came together with Colorado State University, a huge university in the U.S. Why don’t you tell us about what you did there and how you kind of visualized the problem and then the solution that you brought together with many of the partners in this room for, ultimately, huge amount of value for them.
JEFF REED: Exactly. Colorado State University is a large public university in the United States, about 24,000 students. And they had a pretty simple, straightforward thing they wanted to accomplish.
They spent about $20 million a year in power consumption. And they wanted to, like all of us, reduce that power consumption and become a more green university.
So we worked with our partners on the device side, sensor manufacturers, gateway manufacturers, and coupled them with an ISV partner on the data side. And we put those sensors into the university setting. And they wanted to do a proof of concept. They wanted to quickly see what is IoT and what can it do for our business? Can it reduce these costs?
So we put sensors in the room to test temperature, humidity, pressure. We combined that with sensors that detect how many people are in the room.
We then took external data about the forecasted weather and we found that by taking that data, pushing it up into Azure and doing machine learning and analytics on top of it and building a visualization app like you’re seeing there, showing the university that on average they could reduce cost by about 26 percent with this solution.
So it was a good way of taking the device side of our business, data side, putting our partner and ecosystem together quickly and show how they can, you know, solve this problem for the university.
NICK PARKER: I think it’s tremendous how you’re able to build that. Anyone that can go out the door and build a solution end to end using kind of Windows components and save a customer 26 percent on energy consumption, I’m sure that’s a replicable solution that we’re both going to enjoy a business for definitely years to come.
So this is the big question, ultimately: Why did you choose the Microsoft technology and how does partnering with Microsoft help Arrow?
JEFF REED: Yeah, there’s the technology portion of that decision and then there’s the business side. So as the CTO, I often have to look at different technologies and decide, you know, is this something we’re going to take to market?
So there were three reasons with Microsoft that kind of stood out to me. One was the ease of use. So we had an existing partner with an embedded solution and it was easy for them to migrate to Windows 10. And with the rich API set between Azure and Windows 10, we could quickly do a proof of concept.
So there was the easy part of it. But the second thing was the flexibility of Azure. So, you know, not all IoT devices are going to have Windows Embedded on them. And Azure is a flexible, open architecture that allows us to take other devices, plug that data into Azure, and do visualizations that, so to speak, match up that data and find new insights for the business.
The third reason is probably one that not many people think about, but I think it gives Microsoft a big competitive advantage, and that is the enterprise-class nature of this IoT software solution.
You know, companies and governments care about security end to end, right? They care about the data that they’re producing. So with Azure, not every IoT solution is going to have the data go into the cloud, the public cloud. And Azure has an Azure Stack architecture platform that our partners can build a single IoT solution. And if the customer says, “Look, I want my data on a private cloud,” they don’t have to rearchitect that solution. They can go to that customer and say, “Here’s our IoT solution for your private data center.”
So those are some of the technical reasons. The business reasons, what’s got me most excited, we had a healthy Windows business and thanks to you guys and our partners for that business run rate we’ve had and the money we’ve made doing it.
But for the first time, we’re able to couple that with the huge product stack that’s part of Azure. And our partners can create a single solution that they can monetize end to end.
So when you talk about the growth, all of us are looking as companies for growth in this global economy. And this is brand new growth for our partners, right? It’s the existing business plus this new growth business. And I think that’s probably the most exciting thing this year that’s happened with us with the Windows plus Azure message.
NICK PARKER: You know, Jeff, it’s been a great partnership. I know we’ll continue partnerships with many more of our customer solution sets and we’ll be continuing to work with the partners in the audience as well. Thank you so much.
JEFF REED: Thank you, Nick.
NICK PARKER: Thank you. (Applause.)
I think that goes to just show when you kind of couple that innovation, the unique capability of Windows 10 end to end with the cloud, we can build huge new business together in existing, established markets. And why Windows in terms of how we work as well as our technology is differentiated from other choices that we have.
That goes to really that final slide here that I would like to share with you, which is how we work with you, how we think about the investments we make, how we make commitments to each other, and how we build businesses together.
In the next 12 months, in the next fiscal year for Microsoft that starts in July, we will invest nearly $2 billion in marketing across all of your devices. That is generating demand, that is showing through industry, that is talking to customers and integrating solutions.
This is part of our commitment as part of you on the Windows ecosystem. And I have six devices here that are some of my favorites where you start to see all of those capabilities that you saw in Li-Chen’s demo of Windows 10 that are new and different that bring these modern experiences to those people who have those 600 million devices that are over four years old, that motivates them to get up and go to the Internet or go to the store and buy new devices.
But it also features these great new ways to interact with these modern PCs that look very different to those older PCs. Whether it’s talking to your device, whether it’s the ability to detach the keyboard and the screen or work in Continuum, or whether it’s just to write in a seamless way in your application.
Let me just show you a few of my favorites. Here we have the HP Spectre X360. This beautiful new color with Bang & Olufsen sound, this one’s Core i7, these great copper accents and four ports.
The next one, the Acer Switch Alpha 12. The one thing I’d like to say to you on this is liquid cooled. Yes, it’s a liquid cooled two-in-one from Acer. It’s a beautiful design where they’ve used this liquid loop as well as having ink and all of the things you want from a two-in-one on that design. Tremendous bit of design that enables them to put a Core I into this two-in-one and keep it cool with that performance.
The Dell XPS 13 continues to be a beautiful design where they’ve enabled a 13-inch screen and an 11-inch chassis. This great carbon fiber technology, as well as it’s good-looking and lightweight. And that infinity edge-to-edge glass.
The ASUS UX360, again, recently announced. This beautiful thin design with Bang & Olufsen sound, incredible audio, with a 360 form factor. Again, you really start to see all of these capabilities with Hello and Cortana and touch on the device.
The Yoga design, the 900 here, gets better and better. Beautifully thin with that inimitable styled hinge from Lenovo. Very good-looking device.
And, finally, the Samsung Galaxy TabPro S is beautiful, super AMOLED screen, has one of the most beautiful designs you can see. And, obviously, from Samsung in this lovely white enclosure.
So that leads me to the end of the presentation. And, really, to just say thank you so much for the partnership, we have these great growth categories. We have our core business of the 600 million PCs that we’re going to refresh and drive together as well as partnering new devices such as IoT.
Thanks for your time and I look forward to seeing you in the next year. Thank you. (Applause.) Thanks, Terry.
TERRY MYERSON: Thanks, Nick. It’s so exciting to see Windows 10 come to life on all those great devices.
Now we want to transition to an entirely new category of devices, a category that we call mixed reality devices.
Mixed reality includes augmented reality devices, virtual reality devices, and everything in between. We expect by 2020 there will be over 80 million of these devices shipping every year.
At Microsoft, we created HoloLens to push what’s possible in mixed reality. HoloLens runs a version of Windows that we call Windows Holographic.
Windows Holographic includes a holographic shell, perception APIs and Xbox Live Services, enabling a familiar experience where you interact with your devices as naturally as you interact with the world around you.
In the last few years, we’ve seen HoloLens go from a dream to reality. And now it’s awesome to see customers like Lowe’s, Boeing, Trimble, and so many more embracing the potential of holograms.
TERRY MYERSON: It’s just so inspiring to see these entirely new scenarios come to life with mixed reality. And today we want to expand what’s possible. At Microsoft we’re creating devices that push the limits of what’s possible and to create opportunity for our ecosystem.
When we think of Surface, we’re thinking of the work we did to create the two-in-one category, now the fastest growing segment of the PC ecosystem, and it’s so exciting to see devices like the ASUS T-100 be so successful in the two-in-one segment.
So today we’re inviting all of our partners, our entire ecosystem, to join us in the world of Windows Holographic. We’re opening up Windows Holographic to all of our partners to enable a future of mixed reality devices that work incredibly well together. Windows Holographic will enable you to create virtual reality devices, augmented reality devices or anything in-between.
Now to tell you more about this vision for mixed reality please welcome Alex Kipman.
ALEX KIPMAN: Thanks, Terry.
Well, hello everyone. I’m Alex Kipman, and I am thrilled to be here with you all at Computex this year. I lead the Mixed Reality Computing Group at Microsoft. Now our mixed reality journey started in 2015, when we announced HoloLens, the first fully untethered holographic computer. In Windows Holographic, the operating system built from the ground up to support sensors that understand you and your environment, to put you in control and at the center of a powerful mixed reality, and to give you capabilities beyond the ordinary range of perception.
Now over the last 18 months we are starting to see what people empowered with mixed reality can do. Companies like Volvo changing the way cars are designed, universities like Case Western Reserve redefining the way that medical students learn. And, get this, scientists exploring the surface of Mars, all through the power of mixed reality.
Earlier this year, we shipped HoloLens to developers and enterprises, and they are already deploying these mixed reality applications into production. What is mixed reality and why is it so important? To keep it simple, we have two universes today, one that is based on atom and the laws of physics, and another that is based on bits for digital logic. Now these universes have their corresponding realities, a physical reality and a virtual reality. Pretty simple, right?
Now thanks to Windows Holographic and its capabilities to understand you and your world, we can blend these realities, the virtual into the physical and the physical into the virtual, and create what we call mixed reality, which brings us to today and why I’m excited to be here with all of you. Mixed reality is coming to Windows PCs.
Together we will break down the barriers between virtual and physical reality. We are already seeing a ton of innovation in virtual reality displays for PCs. And the Windows Holographic technology combined with the power of the PC and all of your virtual reality innovation will enable for our customers new mixed reality experiences that are simply not possible on any other platform. And I’m here to invite all of you to join us in this next chapter of our journey. Together we will have the most complete offering across the widest range of head-mounted displays ranging from fully immersive virtual reality to fully untethered holographic computing.
Are we ready to see it all in action? Please help me welcome on stage Margeau and Scott from our Mixed Reality Group.
MARGEAU: Thanks, Alex.
Today we have many different tools to create and design in 3-D, but the output of these tools is limited. We’re only able to view our three dimensional creations in 2-D on flat monitors. This is where mixed reality comes in, and where HoloLens and VR can transform the way we work.
Now imagine I’m working on the design for a new motorcycle. This is a 3-D model of what I’ve been creating on my PC. I can use my existing PC software and all the workflow tools my team already has, but I can see, move and manipulate the content in 3-D. This gives me a greater sense of scale and dimension.
But no design is every done alone, and I need to collaborate and communicate with designers and suppliers all over the world. Now previously I would have had to rely on flat drawings and shared 2-D files. This can lead to increased time, confusion, and errors. But now I can communicate in real time using mixed reality.
Now, even if my colleague Scott isn’t wearing HoloLens, Scott, who has a VR device, can see this 3-D content in his virtual world.
SCOTT: Margeau, I got the gas tank design that we needed to finish the motorcycle. I really wanted to see it in context of the rest of your design, so let me change this a little bit. That’s still just a little too big, let me resize.
MARGEAU: It’s nice to see it all coming together. It’s also good to know that we’re looking at exactly the same thing, so we’re not speaking in vague terms. Having Scott and I able to see the same thing across different devices along with the 3-D design saves us time and money.
Now, Scott, I know we talked through a number of different options for color, but the samples you sent over were a bit hard to picture. Can you apply those so we can see it in detail?
SCOTT: Sure. Let’s start with the base blue model. We could do that, or we could go for something a little more exciting like this.
MARGEAU: This looks great. Can you save this version? That will automatically save the new specs so the whole team has the latest.
SCOTT: Sure. Let me save it right now. There you go.
MARGEAU: Thanks a lot, Scott. (Applause.)
Now with Windows Holographic and mixed reality, it’s easy to imagine rich and productive 3-D experiences across a number of different device types from VR to holographic computing allowing teams across any industry to work together on shared 3-D design. This will enable new mixed reality experiences not possible on any other platform.
Back to you, Alex.
ALEX KIPMAN: Thank you, Margeau.
Thank you, Scott.
Innovation comes in all shapes and sizes, from tethered desktop or console experiences to portable, mobile-powered ones, from opaque displays to see-through lenses and everything in between. What you just saw in this demo was our Universal Windows Platform, which will enable developers to target mixed reality applications destined for the broadest range of devices.
By the year 2017 machines will be capable of mixed reality and Windows 10 will enable devices to interact with each other through a single consistent user interface, standardized input, and universal app platform for developers to target. Windows Holographic is coming to PCs, marking another very important step on our journey of interacting with computers in ever more personal ways. And I’m here to invite all of you to invite all of you to become part of this world. Choose a mixed-reality future so that together we can create this exciting new reality, a reality that will forever change the way we work, communicate, learn, and play, a reality where we bring mixed reality devices of all shapes and sizes into many aspects of our lives, so the entire ecosystem can benefit from our collective innovation.
I’m excited that we are already working closely with our friends at HTC Vive team and many others in the industry who want to break free of the 2-D confines of traditional computing and build an ecosystem that takes advantage of all of your innovation in hardware created specifically for mixed reality.
Imagine living in a world where devices can spatially map your environment, wherever you are, where manipulating digital content is as easy and natural as picking up a box or sitting at a table, a world where the operating system is devoid of input boxes, or menus, and instead is personal and conversational. Imagine being able to teleport into your next meeting and travel together as a team into different business or entertainment metaverses, presence like you have never experienced it before, bringing people closer and allowing them to go further together, making it possible for people to communicate, create, and collaborate more easily than ever before. Imagine many different types of inputs and many, many different types of devices.
Imagine infinite innovation with one consistent developer platform. Imagine no more. Let’s take a look at what the future holds for all of us. Thank you. (Applause.)
(Video segment, applause.)
TERRY MYERSON: Now that’s an exciting future. And we’re just so excited to be working with partners here at Computex. We started working with Dell, HP, Lenovo, Acer, ASUS, HTC, Qualcomm, Intel, AMD, to make possible a device ecosystem, which makes this mixed reality future and those experiences possible in the not too distant future.
And we welcome anyone who is interested in working on these mixed reality devices with Windows Holographic to join us at WinHEC this year, in Shenzhen and Taipei, where we’ll be going into the next level of detail on how you can build these Windows Holographic devices.
So with Windows 10 we see this incredible opportunity for us to work together to innovate and deliver great new experiences for our customers, to redefine the PC with Windows Hello and Windows Ink, to redefine gaming on the console and the desktop, to redefine IoT with the cloud and Cortana, your personal digital assistant, to enable this new world of mixed reality.
We welcome you to join us and continue to bring new experiences to people all around the world.