May 7, 2008 New Enterprise Sales Leadership and Strategy Focuses on Customer Connections, Business Value Q&A: Worldwide Enterprise Sales Vice President Austen Mulinder discusses the strategy Microsoft’s enterprise sales teams are taking to accelerate the evolution from a product sales orientation to a “trusted advisor” role.
April 14, 2008 Microsoft Announces New Support for Silverlight by Content Companies Worldwide New content protection capabilities unveiled, coming in Silverlight 2.
March 18, 2008 EA Signs Multiyear Agreement With Massive to Offer Dynamic In-Game Advertising on Titles for Xbox 360 and Windows-Based PC Platforms Agreement enables integration of in-game advertising and premium video game content into long-term campaign planning and media buying processes.
March 14, 2008 Microsoft Announces Acquisition of Rapt Rapt solutions will provide Microsoft with advanced technology and services for digital media publishers.
March 5, 2008 MIX08 Keynote: Ray Ozzie, Dean Hachamovitch and Scott Guthrie A trancript of remarks by Ray Ozzie, Chief Software Architect, Las Vegas, March 5, 2008.
February 25, 2008 Microsoft Announces New Reporting Standard for Digital Campaign Performance: Engagement Mapping New approach allows advertisers to map and assign value to various touch points, gaining a more complete picture of a campaign.
February 11, 2008 Microsoft Expands Mobile Advertising Syndication Orange, L’Equipe, Boursier.com and Autonews are among new mobile publishers and operators to choose Microsoft’s mobile ad platform.
February 10, 2008 Microsoft Office Live Small Business Launches New Tools, Enhances Free Service to Help Small Businesses Sell and Market Online Service aims to help small businesses more easily and affordably take, promote and manage their businesses online.
February 5, 2008 Microsoft adCenter Labs Unveils Digital Advertising Innovations at Fourth Annual Demo Fest Team demonstrates progress of existing marketing tools to help digital advertising become more efficient and relevant.
January 29, 2008 Distributor of “Green” Products Picks Microsoft Dynamics NAV to Support Its Growth Seventh Generation finds that Microsoft solution meets 95 percent of its business needs right out of the box.
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