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Microsoft customers gain a financial services advocate in new CVP Bill Borden

Last week, I had the opportunity to attend the Frankfurt Motor Show (IAA), which Microsoft joined for the first time. I left feeling energized about the work we’re doing with the automotive industry to empower automotive organizations to transform into smart mobility services providers. That same week, Microsoft announced a 5-year partnership with The Walt Disney Studios to pilot new ways to create, produce and distribute content on the Microsoft Azure cloud platform.

A portrait of Deb Cupp, Microsoft Corporate Vice President, Enterprise & Commercial Industries.
Deb Cupp.

Across industries, it’s incredibly exciting to see the momentum Microsoft is building with our customers. To help companies achieve their business goals and re-imagine their business models, it is critically important to speak their language. This means deeply understanding their priorities, their industries and their articulated – and unarticulated – needs. Over the years, Microsoft has made significant investments in this endeavor.

It’s critical that we continue to recruit experts in the field who grasp the challenges that organizations are going through in each industry. Last month, we welcomed David Rhew as Microsoft’s new chief medical officer, and now I am excited to announce another addition to our Worldwide Commercial Business leadership team: Bill Borden as corporate vice president of Financial Services.

A portrait of Bill Borden.
Bill Borden.

As Microsoft’s thought leader in financial services, Borden will oversee our go-to-market and solution approach to drive digital transformation with our customers. With 20 years of experience in this industry, Borden joins us from Bank of America Merrill Lynch, where he served as a managing director. During his seven-year tenure, he held various leadership positions in Global Transaction Services (GTS) and Equity Asset Management Services.

Most recently, he was head of GTS Commerce Solutions, where he was responsible for strategy development, product commercialization and go-to-market execution. Prior to Bank of America, Borden spent 13 years at Citigroup, where he held several senior positions.

“I believe Microsoft’s investment in leading-edge application platforms and best-in-class partners has created an unmatched ecosystem with the power to serve the digital transformation needs of the financial services industry,” he says. “It is an incredibly exciting opportunity to join forces with Microsoft’s leadership team to grow the financial services industry segment by helping customers leverage the innovation from this strategic ecosystem investment.”

Next week, Borden and his team will be at Sibos 2019 in London to connect with our customers and partners. They will share how Microsoft empowers intelligent banking by providing a highly secure and compliant platform with innovative technology to help financial services organizations meet changing customer expectations, address complex regulations and increased cyber threats, and thrive in a competitive market.