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Retailers around the world turn to technology to evolve, thrive and grow

Last year in Europe, e-commerce turnover increased by 15 percent, to €530 billion ($625 billion). Despite this promising figure, retail businesses today still face numerous challenges, and fierce competition.

 In a world full of digital natives, online shopping has become the norm, and retailers must adapt and evolve if they wish to remain competitive, especially with the growing influence of millennials.

And yet, while 80 percent of business leaders believe that their industry will be disrupted by technology, most don’t have a transformation plan in place.

At an event hosted at its Milan-based headquarters, Microsoft brought together media, influencers and retail experts from around the world to discuss the future and trends of the retail industry, and the role that technology can play in it, showcasing how the power of technological transformation can help retail business evolve, thrive and grow.

Read the full story at Microsoft News Centre Europe, and visit the Future of Retail hub for more stories of digital transformation.