TD Bank Group (TD) is sharply focused on building the bank of the future. A future where digital is one of the core driving forces of its transformation journey; where data provides insights into the bank’s customer beliefs, needs and behaviors; and where technology will be the centerpiece of the bank’s delivery model.
In a short time, the bank has made tremendous progress. While TD continues to make the necessary investments in its digital transformation, it does so with the customer at the center. TD has always delivered spectacular in-person customer experiences – that’s how it became the sixth largest bank in North America.
Phrases like artificial intelligence, big data and cloud services didn’t exist in the industry several years ago, but now they’re part of everyday discussions across TD. The bank’s digital and data-driven transformation allows more meaningful and personal engagements with customers, fuels application development, and informs branch and store service delivery by gathering insights to better serve customers the way they want to be served, with precision and close attention to their specific needs.
TD generates close to 100 million digital records daily, and has more than 12 million digitally active customers. With the Microsoft Cloud to help harness that data, TD can deliver on their promise of legendary service at every touchpoint.
“After all, we’re talking about people’s money,” says Imran Khan, vice president of Digital Customer Experience at TD. “No one gets up in the morning and says, ‘I want a mortgage or a new credit card.’ They say, ‘I want to own a home, invest in my children’s education, start a business, take a holiday with my family, plan for a happy and secure retirement.”
TD knew early on that to innovate quickly it required a flexible platform that harnessed customer data and delivered actionable insights. With Microsoft Azure and data platform services to help provide the power and intelligent capabilities TD was in search of, the financial institution continues to live up to its rich reputation.