As the media and entertainment industry continues to transition to the cloud, Technicolor and Microsoft have joined forces to empower creatives in new ways. In a post on the Technicolor Press and News Center, Bob Eicholz, chief technical officer of Technicolor Production Services, and Bob De Haven, general manager of communications and media for Microsoft, share their views on this industry shift and the potential for their companies to transform the industry together.
“Until today, the technology hasn’t been good enough for us to be able to do our work in the cloud. So, instead we have had to build big, expensive buildings housing costly infrastructure,” says Eicholz. “As we move into the future, our facilities will not go anywhere, but will become more interesting places. The changes will give us more freedom to make our facilities into interesting architectural spaces and community spaces. But we will also … be able to work on content from anywhere, anytime.”
Adds De Haven, “Having these two brands come together, in particular – Technicolor, with its legacy of over a century of leadership in the movie industry, with Azure, with its level of safety and investment – brings a level of credibility to this area of the market that the industry has not seen before. Both companies are truly platform companies – what we offer is a way to allow great content creators to use their intelligence and skill to do their thing without competing with them or getting in their way.”