Microsoft and Intel Provide Holiday Shoppers With Hands-On Digital Entertainment Experience

What: In 38 high-traffic malls across the country, Intel Corp. and Microsoft Corp. are providing consumers with a hands-on opportunity to experience the companies’ best digital entertainment technology in unique “digital home” settings. The settings, called “Experience Zones,” will bring to life a living room in which consumers can try out the latest digital home entertainment technology and see demonstrations that include viewing premium movie clips, listening to favorite songs or albums, and recording, pausing and rewinding TV shows. Today’s high-performance PCs, powered by the Intel® Pentium® 4 processor supporting Hyper-Threading Technology and Microsoft® Windows®
XP Media Center Edition 2005, deliver this content through a simple onscreen navigation and a remote control.

Who: Intel and Microsoft are sponsoring the Experience Zones as part of a joint consumer marketing campaign, titled “Digital Joy,” aimed at highlighting the benefits of an emerging digital lifestyle and the enabling technology.

When: Monday, Nov. 8, 2004–Sunday, Jan. 9, 2005

(Hours vary by location.)

Where: Thirty-eight malls in 18 locales across the United States: Atlanta; Boston; Chicago; Cleveland; Dallas/Fort Worth; Denver; Detroit; Houston; Los Angeles; Miami/Fort Lauderdale; New York metro area; Orlando, Fla.; Philadelphia; Phoenix; San Francisco Bay area; Seattle; Tampa, Fla.; and Washington, D.C. (Please see next page for a full list of mall locations.)

More

information:
http://www.digitaljoy.com

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.asp .

Experience Zone Mall Locations

Atlanta

Gwinnett Place

Duluth, Ga.

Perimeter Mall

Atlanta

Boston

Solomon Pond Mall

Marlborough, Mass.

Chicago

Northbrook Court

Northbrook, Ill.

Woodfield Mall

Schaumberg, Ill.

Cleveland

Beachwood Place

Beachwood, Ohio

Westfield Shoppingtown SouthPark

Strongville, Ohio

Dallas/Fort Worth

Hulen Mall

Fort Worth, Texas

The Shops at Willowbend

Plano, Texas

Stonebriar Center

Frisco, Texas

Valley View Center

Dallas, Texas

Denver

Cherry Creek Shopping Center

Denver

FlatIron Crossing

Broomfield, Colo.

Detroit

Briarwood Mall

Ann Arbor, Mich.

Twelve Oaks Mall

Novi, Mich.

Houston

Houston Galleria

Houston

Willowbrook Mall

Houston

Los Angeles

Lakewood Center

Lakewood, Calif.

Montebello Town Center

Montebello, Calif.

Santa Monica Place

Santa Monica, Calif.

Miami/Fort Lauderdale

The Galleria at Fort Lauderdale

Fort Lauderdale, Fla.

Pembroke Lakes Mall

Pembroke Pines, Fla.

New York metro area

Bridgewater Commons

Bridgewater, N.J.

The Mall at Short Hills

Short Hills, N.J.

Woodbridge Mall

Woodbridge, N.J.

Orlando

The Florida Mall

Orlando

Philadelphia

Christiana Mall

Newark, Del.

Phoenix

Chandler Fashion Center

Chandler, Ariz.

Scottsdale Fashion Square

Scottsdale, Ariz.

San Francisco Bay area

Stoneridge Mall

Pleasanton, Calif.

Stonestown Galleria

San Francisco

Sunvalley Mall

Concord, Calif.

Seattle

Northgate Mall

Seattle

Westlake Center

Seattle

Tampa

International Plaza

Tampa, Fla.

Westfield Shoppingtown Citrus Park

Tampa, Fla.

Washington, D.C.

Fair Oaks Mall

Fairfax, Va.

Tysons Galleria

McLean, Va.

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