What: In 38 high-traffic malls across the country, Intel Corp. and Microsoft Corp. are providing consumers with a hands-on opportunity to experience the companies’ best digital entertainment technology in unique “digital home” settings. The settings, called “Experience Zones,” will bring to life a living room in which consumers can try out the latest digital home entertainment technology and see demonstrations that include viewing premium movie clips, listening to favorite songs or albums, and recording, pausing and rewinding TV shows. Today’s high-performance PCs, powered by the Intel® Pentium® 4 processor supporting Hyper-Threading Technology and Microsoft® Windows®
XP Media Center Edition 2005, deliver this content through a simple onscreen navigation and a remote control.
Who: Intel and Microsoft are sponsoring the Experience Zones as part of a joint consumer marketing campaign, titled “Digital Joy,” aimed at highlighting the benefits of an emerging digital lifestyle and the enabling technology.
When: Monday, Nov. 8, 2004–Sunday, Jan. 9, 2005
(Hours vary by location.)
Where: Thirty-eight malls in 18 locales across the United States: Atlanta; Boston; Chicago; Cleveland; Dallas/Fort Worth; Denver; Detroit; Houston; Los Angeles; Miami/Fort Lauderdale; New York metro area; Orlando, Fla.; Philadelphia; Phoenix; San Francisco Bay area; Seattle; Tampa, Fla.; and Washington, D.C. (Please see next page for a full list of mall locations.)
More
information:
http://www.digitaljoy.com
Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.asp .
Experience Zone Mall Locations
Atlanta
Gwinnett Place
Duluth, Ga.
Perimeter Mall
Atlanta
Boston
Solomon Pond Mall
Marlborough, Mass.
Chicago
Northbrook Court
Northbrook, Ill.
Woodfield Mall
Schaumberg, Ill.
Cleveland
Beachwood Place
Beachwood, Ohio
Westfield Shoppingtown SouthPark
Strongville, Ohio
Dallas/Fort Worth
Hulen Mall
Fort Worth, Texas
The Shops at Willowbend
Plano, Texas
Stonebriar Center
Frisco, Texas
Valley View Center
Dallas, Texas
Denver
Cherry Creek Shopping Center
Denver
FlatIron Crossing
Broomfield, Colo.
Detroit
Briarwood Mall
Ann Arbor, Mich.
Twelve Oaks Mall
Novi, Mich.
Houston
Houston Galleria
Houston
Willowbrook Mall
Houston
Los Angeles
Lakewood Center
Lakewood, Calif.
Montebello Town Center
Montebello, Calif.
Santa Monica Place
Santa Monica, Calif.
Miami/Fort Lauderdale
The Galleria at Fort Lauderdale
Fort Lauderdale, Fla.
Pembroke Lakes Mall
Pembroke Pines, Fla.
New York metro area
Bridgewater Commons
Bridgewater, N.J.
The Mall at Short Hills
Short Hills, N.J.
Woodbridge Mall
Woodbridge, N.J.
Orlando
The Florida Mall
Orlando
Philadelphia
Christiana Mall
Newark, Del.
Phoenix
Chandler Fashion Center
Chandler, Ariz.
Scottsdale Fashion Square
Scottsdale, Ariz.
San Francisco Bay area
Stoneridge Mall
Pleasanton, Calif.
Stonestown Galleria
San Francisco
Sunvalley Mall
Concord, Calif.
Seattle
Northgate Mall
Seattle
Westlake Center
Seattle
Tampa
International Plaza
Tampa, Fla.
Westfield Shoppingtown Citrus Park
Tampa, Fla.
Washington, D.C.
Fair Oaks Mall
Fairfax, Va.
Tysons Galleria
McLean, Va.
