Microsoft Mediaroom Wins Stratecast Award for Superior Software Business Strategy

REDMOND, Wash. — Oct. 9, 2007 — Microsoft Corp. today announced that its Microsoft® Mediaroom™ Internet Protocol Television (IPTV) and multimedia platform has won Stratecast’s 2007 Award for Superior Software Business Strategy. The award demonstrates Microsoft’s leadership in IPTV technology and is proof of the company’s success in delivering a best-in-class digital TV platform that enables a superior user experience.

Stratecast has given Microsoft the prestigious honor because it believes Microsoft’s strategy of developing a comprehensive IPTV architecture will continue to generate superior TV experiences for consumers and maximize value for Microsoft’s service provider customers as well as its technology and content partners.

“The conclusion that carriers prefer a comprehensive, end-to-end solution is reinforced by the number and scale of tier-1 telco deployments with Microsoft Mediaroom around the world, including those with BT, Deutsche Telekom and Swisscom, and of course AT&T, which now has more than 100,000 subscribers on Microsoft’s IPTV platform,” said Pete Dailey, senior research analyst of Stratecast. “Microsoft has put more resources into understanding and improving the consumer experience than any of its competitors, and the results are evident: Microsoft Mediaroom enables a superb consumer experience, with an elegant and easy-to-use interface and plenty of advanced features.”

“We are honored to be recognized by Stratecast for our commitment to delivering a comprehensive, end-to-end IPTV software platform,” said Christine Heckart, general manager of worldwide marketing for Microsoft TV. “Our goal with Microsoft Mediaroom is to create the very best connected TV experience for consumers worldwide. As Microsoft Mediaroom and IPTV continue to gain momentum, the television will increasingly become a centerpiece in the connected digital lifestyle, enabling consumers to connect, share, control and personalize their entertainment like never before.”

In addition to full digital video recording, video on demand and high-definition TV capabilities, the Microsoft Mediaroom platform enables several next-generation TV features, including personal media sharing, instant channel zapping and multichannel viewing features. More than 19 of the world’s leading service providers have selected the Microsoft Mediaroom platform to deliver their digital TV services, and commercial deployments are currently under way with 11 providers.

About Microsoft TV

Microsoft TV enables the future of television by helping broadband network operators deliver advanced digital TV services and new connected entertainment experiences to audiences worldwide. Microsoft TV solutions offer a rich, personalized consumer experience while creating new business opportunities for broadband service providers, hardware manufacturers, content creators, advertisers and application developers. Microsoft Mediaroom is the latest update to Microsoft’s award-winning multimedia and Internet Protocol Television (IPTV) software platform. With Microsoft Mediaroom, service providers can deliver a superior experience, with advanced digital TV features and multimedia capabilities. More information about Microsoft Mediaroom and the opportunity to deliver the best in TV plus all your media in one place is available at and

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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