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In a paper published Monday, Microsoft Research’s Nancy Baym focuses on musicians and the “big difference between massive amounts of data being available, thanks to new media, and being well-equipped to manage and interpret data. It’s important because, these days, people are putting a lot of faith in big data, often harvested from social media, as a purveyor of truth.”

The event represents a convergence of technology, business, and culture, and it attracts senior business and technology decision-makers who are drivers of the global innovation economy.